Zebra TechnologiesZBRA +4.16%80 ROA % is 6.42% as of Mar. 2026, which is 6% below its 10-year median of 6.83. GuruFocus rates ZBRA with a GF Score™ of 80/100 and a GF Value™ of $334.13 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 2,497 Hardware companies, Zebra Technologies ranks better than 69.12% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Zebra Technologies's annualizedNet Income for the quarter that ended in Mar. 2026 was $540 Mil.
Zebra Technologies's average Total Assets over the quarter that ended in Mar. 2026 was $8,417 Mil. Therefore, Zebra Technologies's annualized ROA % for the quarter that ended in Mar. 2026 was 6.42%.
The historical rank and industry rank for Zebra Technologies's ROA % or its related term are showing as below:
ZBRA'
s ROA % Range Over the Past 10 Years
Min: -2.83 Med: 6.83 Max: 14.44
Current: 5.13
During the past 13 years, Zebra Technologies's highest ROA % was 14.44%. The lowest was -2.83%. And the median was 6.83%.
ZBRA's ROA % is ranked better than 69.12% of 2497
companies
in the Hardware industry
Industry Median: 2.27
vs ZBRA: 5.13
Zebra Technologies (NAS:ZBRA) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Zebra Technologies ROA % Related Terms
Zebra Technologies ROA % Historical Data
* Premium members only.
The historical data trend for Zebra Technologies's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Communication Equipment subindustry, Zebra Technologies's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Zebra Technologies ROA % vs Hardware Industry
For the Hardware industry and Technology sector, Zebra Technologies's ROA % distribution charts can be found below:
* The bar in red indicates where Zebra Technologies's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Zebra Technologies (ZBRA) has a ROA % of 6.42% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Zebra Technologies and its competitors. This is near median its historical median of 6.83. According to the industry distribution chart, Zebra Technologies ranks #771 out of 2497 companies in the Hardware industry, placing it in the top 30.9%.
Is Zebra Technologies' ROA % too high?
Zebra Technologies' current ROA % of 6.42% is near median its 10-year median of 6.83. The Hardware industry median ROA % is 2.27. Zebra Technologies' value of 6.42% is 182.8% above this industry median. Based on the distribution chart, Zebra Technologies ranks #771 out of 2497 companies in the Hardware industry, which is above the industry midpoint. Overall, Zebra Technologies has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Zebra Technologies' ROA % compare to VIAV and VSAT?
According to the Hardware industry distribution chart, Zebra Technologies ranks #771 out of 2497 companies for ROA %. This puts Zebra Technologies in the upper half of its industry. The industry median ROA % is 2.27. Zebra Technologies' value of 6.42% is 182.8% above this benchmark. While the company's 10-year median is 6.83 vs. the industry median of 2.27, Zebra Technologies has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Hardware company?
The median ROA % among Hardware companies is 2.27, based on 2,497 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Zebra Technologies's current ROA % of 6.42% is 182.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Zebra Technologies and its competitors. For the Hardware industry, the median ROA % is 2.27 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Zebra Technologies's current ROA % is 6.42%, which is near median its own 10-year median of 6.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zebra Technologies stock overvalued right now?
Based on GuruFocus' analysis, Zebra Technologies (ZBRA) is currently considered Modestly Undervalued. The stock's GF Value™ is $334.13, compared to a current price of $247.89 — trading 25.8% below its estimated fair value. The current ROA % is 6.42%, which is near median its 10-year median of 6.83 and 182.8% above the Hardware industry median of 2.27. Zebra Technologies' overall GF Score™ is 80/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Zebra Technologies (ZBRA), the current ROA % is 6.42% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Zebra Technologies (ZBRA) Overvalued in 2026?
Based on GuruFocus' analysis, Zebra Technologies stock appears to be undervalued.
The current stock price of $247.89 is trading 25.8% below its estimated GF Value™ of $334.13.
GuruFocus considers Zebra Technologies to be Modestly Undervalued.
Key valuation signals for ZBRA:
ROA %: 6.42% (near median its 10-year median of 6.83)
GF Value™: $334.13 vs. price of $247.89 (25.8% below fair value)
Industry Position: 182.8% above the Hardware median (#771 of 2497)
No single metric tells the full story. See the ZBRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Zebra Technologies is the largest provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.
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