Bread Financial Holdings (LTS:0HCR) Cyclically Adjusted PS Ratio: 1.02 (As of Jul. 20, 2026) — 38% Above Median

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LTS:0HCR Bread Financial Holdings Inc LTS:0HCR
62 GF Score
Price $99.60
GF Value $55.77
Valuation Significantly Overvalued
! 5 Warning Signs
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What is Bread Financial Holdings Cyclically Adjusted PS Ratio?

Bread Financial Holdings LTS:0HCR +0.73% 62 Cyclically Adjusted PS Ratio is 1.02 as of Jul. 20, 2026, which is 38% above its 10-year median of 0.74. GuruFocus rates LTS:0HCR with a GF Score™ of 62/100 and a GF Value™ of $55.77 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 420 Credit Services companies, Bread Financial Holdings ranks better than 79.05% on this metric.

As of today (2026-07-20), Bread Financial Holdings's current share price is $99.60. Bread Financial Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $97.77. Bread Financial Holdings's Cyclically Adjusted PS Ratio for today is 1.02.

The historical rank and industry rank for Bread Financial Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:

LTS:0HCR' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.24   Med: 0.74   Max: 3.11
Current: 0.98

During the past years, Bread Financial Holdings's highest Cyclically Adjusted PS Ratio was 3.11. The lowest was 0.24. And the median was 0.74.

LTS:0HCR's Cyclically Adjusted PS Ratio is ranked better than
79.05% of 420 companies
in the Credit Services industry
Industry Median: 3.1 vs LTS:0HCR: 0.98

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Bread Financial Holdings's adjusted revenue per share data for the three months ended in Mar. 2026 was $23.565. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $97.77 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Bread Financial Holdings  (LTS:0HCR) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Bread Financial Holdings Cyclically Adjusted PS Ratio Related Terms


Bread Financial Holdings Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings Cyclically Adjusted PS Ratio Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.71 0.37 0.32 0.59 0.74

Bread Financial Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.48 0.55 0.54 0.74 0.74

LTS:0HCR vs SLM, NNI, UPST: Cyclically Adjusted PS Ratio Comparison

For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Cyclically Adjusted PS Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PS Ratio falls into.


LTS:0HCR
62GF Score
Bread Financial Holdings Inc LTS:0HCR
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Bread Financial Holdings's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=99.60/97.77
=1.02

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Bread Financial Holdings's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=23.565/330.2130*330.2130
=23.565

Current CPI (Mar. 2026) = 330.2130.

Bread Financial Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 29.641 241.018 40.610
201609 32.288 241.428 44.162
201612 31.510 241.432 43.097
201703 33.139 243.801 44.885
201706 32.649 244.955 44.013
201709 34.396 246.819 46.018
201712 -2.491 246.524 -3.337
201803 24.806 249.554 32.824
201806 25.220 251.989 33.049
201809 25.875 252.439 33.847
201812 27.022 251.233 35.517
201903 25.079 254.202 32.578
201906 25.637 256.143 33.051
201909 28.524 256.759 36.684
201912 -16.328 256.974 -20.982
202003 28.969 258.115 37.061
202006 20.530 257.797 26.297
202009 21.977 260.280 27.882
202012 -2.340 260.474 -2.967
202103 16.104 264.877 20.076
202106 15.280 271.696 18.571
202109 17.020 274.310 20.489
202112 17.080 278.802 20.230
202203 18.660 287.504 21.432
202206 18.171 296.311 20.250
202209 19.840 296.808 22.073
202212 20.660 296.797 22.986
202303 25.848 301.836 28.278
202306 18.926 305.109 20.483
202309 20.579 307.789 22.078
202312 20.587 306.746 22.162
202403 19.940 312.332 21.082
202406 18.705 314.175 19.660
202409 19.275 315.301 20.187
202412 18.245 315.605 19.089
202503 19.556 319.799 20.193
202506 19.682 322.561 20.149
202509 20.442 324.800 20.783
202512 21.150 324.054 21.552
202603 23.565 330.213 23.565

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 1.02 mean?
Bread Financial Holdings (LTS:0HCR) has a Cyclically Adjusted PS Ratio of 1.02 as of Jul. 20, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. This is 38% above median its historical median of 0.74. Over the past decade, Bread Financial Holdings' Cyclically Adjusted PS Ratio has ranged from 0.24 to 3.11. According to the industry distribution chart, Bread Financial Holdings ranks #88 out of 420 companies in the Credit Services industry, placing it in the top 21%.
Is Bread Financial Holdings' Cyclically Adjusted PS Ratio too high?
Bread Financial Holdings' current Cyclically Adjusted PS Ratio of 1.02 is 38% above median its 10-year median of 0.74. Over the past 10 years, this metric has ranged from a low of 0.24 to a high of 3.11. The Credit Services industry median Cyclically Adjusted PS Ratio is 3.10. Bread Financial Holdings' value of 1.02 is 67.1% below this industry median. Based on the distribution chart, Bread Financial Holdings ranks #88 out of 420 companies in the Credit Services industry, which is in the top quartile — a strong position relative to peers. Overall, Bread Financial Holdings has a GF Score™ of 62/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Bread Financial Holdings' Cyclically Adjusted PS Ratio compare to SLM and NNI?
According to the Credit Services industry distribution chart, Bread Financial Holdings ranks #88 out of 420 companies for Cyclically Adjusted PS Ratio. This places Bread Financial Holdings in the top 21% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 3.10. Bread Financial Holdings' value of 1.02 is 67.1% below this benchmark. Historically, Bread Financial Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.24 to 3.11 over the past decade. While the company's 10-year median is 0.74 vs. the industry median of 3.10, Bread Financial Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Credit Services company?
The median Cyclically Adjusted PS Ratio among Credit Services companies is 3.10, based on 420 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bread Financial Holdings's current Cyclically Adjusted PS Ratio of 1.02 is 67.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. For the Credit Services industry, the median Cyclically Adjusted PS Ratio is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bread Financial Holdings's current Cyclically Adjusted PS Ratio is 1.02, which is 38% above median its own 10-year median of 0.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bread Financial Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bread Financial Holdings (LTS:0HCR) is currently considered Significantly Overvalued. The stock's GF Value™ is $55.77, compared to a current price of $99.60 — trading 78.6% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.02, which is 38% above median its 10-year median of 0.74 and 67.1% below the Credit Services industry median of 3.10. Bread Financial Holdings' overall GF Score™ is 62/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Bread Financial Holdings (LTS:0HCR), the current Cyclically Adjusted PS Ratio is 1.02 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bread Financial Holdings (LTS:0HCR) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of $99.60 is trading 78.6% above its estimated GF Value™ of $55.77. GuruFocus considers Bread Financial Holdings to be Significantly Overvalued.

Key valuation signals for LTS:0HCR:

  • Cyclically Adjusted PS Ratio: 1.02 (38% above median its 10-year median of 0.74)
  • GF Value™: $55.77 vs. price of $99.60 (78.6% above fair value)
  • GF Score™: 62/100 with 5 warning signs
  • Industry Position: 67.1% below the Credit Services median (#88 of 420)

No single metric tells the full story. See the LTS:0HCR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
62GF Score

Get the complete analysis for LTS:0HCR

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$99.60
Price
$55.77
GF Value