Bread Financial Holdings (LTS:0HCR) Cyclically Adjusted PB Ratio: 2.01 (As of Jul. 24, 2026) — Near Median

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LTS:0HCR Bread Financial Holdings Inc LTS:0HCR
62 GF Score
Price $102.23
GF Value $56.88
Valuation Significantly Overvalued
! 5 Warning Signs
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What is Bread Financial Holdings Cyclically Adjusted PB Ratio?

Bread Financial Holdings LTS:0HCR +1.81% 62 Cyclically Adjusted PB Ratio is 2.01 as of Jul. 24, 2026, which is 3% above its 10-year median of 1.96. GuruFocus rates LTS:0HCR with a GF Score™ of 62/100 and a GF Value™ of $56.88 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 407 Credit Services companies, Bread Financial Holdings ranks worse than 74.2% on this metric.

As of today (2026-07-24), Bread Financial Holdings's current share price is $102.23. Bread Financial Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $50.79. Bread Financial Holdings's Cyclically Adjusted PB Ratio for today is 2.01.

The historical rank and industry rank for Bread Financial Holdings's Cyclically Adjusted PB Ratio or its related term are showing as below:

LTS:0HCR' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.65   Med: 1.96   Max: 13.89
Current: 1.97

During the past years, Bread Financial Holdings's highest Cyclically Adjusted PB Ratio was 13.89. The lowest was 0.65. And the median was 1.96.

LTS:0HCR's Cyclically Adjusted PB Ratio is ranked worse than
74.2% of 407 companies
in the Credit Services industry
Industry Median: 0.95 vs LTS:0HCR: 1.97

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Bread Financial Holdings's adjusted book value per share data for the three months ended in Mar. 2026 was $80.508. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $50.79 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Bread Financial Holdings  (LTS:0HCR) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Bread Financial Holdings Cyclically Adjusted PB Ratio Related Terms


Bread Financial Holdings Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings Cyclically Adjusted PB Ratio Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.12 1.02 0.78 1.31 1.47

Bread Financial Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.05 1.17 1.12 1.47 1.43

LTS:0HCR vs SLM, NNI, UPST: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PB Ratio falls into.


LTS:0HCR
62GF Score
Bread Financial Holdings Inc LTS:0HCR
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Bread Financial Holdings's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=102.23/50.79
=2.01

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Bread Financial Holdings's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=80.508/330.2130*330.2130
=80.508

Current CPI (Mar. 2026) = 330.2130.

Bread Financial Holdings Quarterly Data

Book Value per Share CPI Adj_Book
201606 29.517 241.018 40.441
201609 30.862 241.428 42.211
201612 28.889 241.432 39.512
201703 24.435 243.801 33.096
201706 25.672 244.955 34.607
201709 28.817 246.819 38.554
201712 33.489 246.524 44.858
201803 36.061 249.554 47.716
201806 38.533 251.989 50.495
201809 41.963 252.439 54.891
201812 43.672 251.233 57.401
201903 42.820 254.202 55.624
201906 46.988 256.143 60.576
201909 32.471 256.759 41.760
201912 33.368 256.974 42.878
202003 22.837 258.115 29.216
202006 24.205 257.797 31.004
202009 27.719 260.280 35.167
202012 30.624 260.474 38.823
202103 35.503 264.877 44.260
202106 41.205 271.696 50.080
202109 45.092 274.310 54.282
202112 41.804 278.802 49.513
202203 45.542 287.504 52.307
202206 45.683 296.311 50.910
202209 48.173 296.808 53.595
202212 45.391 296.797 50.502
202303 54.212 301.836 59.309
202306 54.611 305.109 59.104
202309 58.093 307.789 62.325
202312 59.189 306.746 63.717
202403 61.178 312.332 64.680
202406 63.783 314.175 67.039
202409 62.645 315.301 65.608
202412 62.138 315.605 65.014
202503 64.454 319.799 66.553
202506 67.940 322.561 69.552
202509 72.109 324.800 73.311
202512 75.442 324.054 76.876
202603 80.508 330.213 80.508

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 2.01 mean?
Bread Financial Holdings (LTS:0HCR) has a Cyclically Adjusted PB Ratio of 2.01 as of Jul. 24, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. This is near median its historical median of 1.96. Over the past decade, Bread Financial Holdings' Cyclically Adjusted PB Ratio has ranged from 0.65 to 13.89. According to the industry distribution chart, Bread Financial Holdings ranks #302 out of 407 companies in the Credit Services industry, placing it in the top 74.2%.
Is Bread Financial Holdings' Cyclically Adjusted PB Ratio too high?
Bread Financial Holdings' current Cyclically Adjusted PB Ratio of 2.01 is near median its 10-year median of 1.96. Over the past 10 years, this metric has ranged from a low of 0.65 to a high of 13.89. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.95. Bread Financial Holdings' value of 2.01 is 111.6% above this industry median. Based on the distribution chart, Bread Financial Holdings ranks #302 out of 407 companies in the Credit Services industry, which is below the industry midpoint. Overall, Bread Financial Holdings has a GF Score™ of 62/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Bread Financial Holdings' Cyclically Adjusted PB Ratio compare to SLM and NNI?
According to the Credit Services industry distribution chart, Bread Financial Holdings ranks #302 out of 407 companies for Cyclically Adjusted PB Ratio. This places Bread Financial Holdings in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.95. Bread Financial Holdings' value of 2.01 is 111.6% above this benchmark. Historically, Bread Financial Holdings' own Cyclically Adjusted PB Ratio has ranged from 0.65 to 13.89 over the past decade. While the company's 10-year median is 1.96 vs. the industry median of 0.95, Bread Financial Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.95, based on 407 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bread Financial Holdings's current Cyclically Adjusted PB Ratio of 2.01 is 111.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bread Financial Holdings's current Cyclically Adjusted PB Ratio is 2.01, which is near median its own 10-year median of 1.96. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bread Financial Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bread Financial Holdings (LTS:0HCR) is currently considered Significantly Overvalued. The stock's GF Value™ is $56.88, compared to a current price of $102.23 — trading 79.7% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 2.01, which is near median its 10-year median of 1.96 and 111.6% above the Credit Services industry median of 0.95. Bread Financial Holdings' overall GF Score™ is 62/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Bread Financial Holdings (LTS:0HCR), the current Cyclically Adjusted PB Ratio is 2.01 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bread Financial Holdings (LTS:0HCR) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of $102.23 is trading 79.7% above its estimated GF Value™ of $56.88. GuruFocus considers Bread Financial Holdings to be Significantly Overvalued.

Key valuation signals for LTS:0HCR:

  • Cyclically Adjusted PB Ratio: 2.01 (near median its 10-year median of 1.96)
  • GF Value™: $56.88 vs. price of $102.23 (79.7% above fair value)
  • GF Score™: 62/100 with 5 warning signs
  • Industry Position: 111.6% above the Credit Services median (#302 of 407)

No single metric tells the full story. See the LTS:0HCR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
62GF Score

Get the complete analysis for LTS:0HCR

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$102.23
Price
$56.88
GF Value