Southwest Airlines Co (MEX:LUV) E10: MXN41.47 (As of Mar. 2026)


MEX:LUV Southwest Airlines Co MEX:LUV
69 GF Score
Price MXN900.67
GF Value MXN715.37
Valuation Modestly Overvalued
! 6 Warning Signs
View Full Analysis

What is Southwest Airlines Co E10?

Southwest Airlines Co MEX:LUV 69 E10 is MXN41.47 as of Mar. 2026. GuruFocus rates MEX:LUV with a GF Score™ of 69/100 and a GF Value™ of MXN715.37 (Modestly Overvalued). The stock has 6 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Southwest Airlines Co's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN8.115. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN41.47 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Southwest Airlines Co's average E10 Growth Rate was -9.60% per year. During the past 3 years, the average E10 Growth Rate was -4.80% per year. During the past 5 years, the average E10 Growth Rate was 1.00% per year. During the past 10 years, the average E10 Growth Rate was 7.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Southwest Airlines Co was 36.90% per year. The lowest was -7.50% per year. And the median was 6.80% per year.

As of today (2026-06-28), Southwest Airlines Co's current stock price is MXN900.67. Southwest Airlines Co's E10 for the quarter that ended in Mar. 2026 was MXN41.47. Southwest Airlines Co's Shiller PE Ratio of today is 21.72.

During the past 13 years, the highest Shiller PE Ratio of Southwest Airlines Co was 47.27. The lowest was 8.43. And the median was 19.31.


Southwest Airlines Co  (MEX:LUV) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Southwest Airlines Co's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=900.67/41.47
=21.72

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Southwest Airlines Co was 47.27. The lowest was 8.43. And the median was 19.31.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Southwest Airlines Co E10 Related Terms


Southwest Airlines Co E10 Historical Data

* Premium members only.

The historical data trend for Southwest Airlines Co's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Southwest Airlines Co E10 Chart

Southwest Airlines Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 48.89 49.03 44.32 51.14 39.42

Southwest Airlines Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 49.82 44.00 41.58 39.42 41.47

MEX:LUV vs AAL, CPA, ALK: E10 Comparison

For the Airlines subindustry, Southwest Airlines Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Southwest Airlines Co Shiller PE Ratio vs Transportation Industry

For the Transportation industry and Industrials sector, Southwest Airlines Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Southwest Airlines Co's Shiller PE Ratio falls into.


MEX:LUV
69GF Score
Southwest Airlines Co MEX:LUV
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Southwest Airlines Co E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Southwest Airlines Co's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=8.115/330.2130*330.2130
=8.115

Current CPI (Mar. 2026) = 330.2130.

Southwest Airlines Co Quarterly Data

per share eps CPI Adj_EPS
201606 23.672 241.018 32.432
201609 11.988 241.428 16.397
201612 17.318 241.432 23.686
201703 10.356 243.801 14.027
201706 22.233 244.955 29.971
201709 15.970 246.819 21.366
201712 62.454 246.524 83.656
201803 14.352 249.554 18.991
201806 24.955 251.989 32.702
201809 20.201 252.439 26.425
201812 22.973 251.233 30.195
201903 13.579 254.202 17.639
201906 26.316 256.143 33.926
201909 24.283 256.759 31.230
201912 18.483 256.974 23.751
202003 -4.221 258.115 -5.400
202006 -37.624 257.797 -48.193
202009 -43.298 260.280 -54.931
202012 -30.634 260.474 -38.836
202103 3.884 264.877 4.842
202106 11.346 271.696 13.790
202109 15.010 274.310 18.069
202112 2.257 278.802 2.673
202203 -9.358 287.504 -10.748
202206 24.142 296.311 26.904
202209 8.851 296.808 9.847
202212 -7.214 296.797 -8.026
202303 -4.867 301.836 -5.325
202306 18.515 305.109 20.038
202309 5.400 307.789 5.793
202312 -6.280 306.746 -6.760
202403 -6.473 312.332 -6.844
202406 10.626 314.175 11.168
202409 2.166 315.301 2.268
202412 8.759 315.605 9.164
202503 -5.319 319.799 -5.492
202506 7.343 322.561 7.517
202509 1.834 324.800 1.865
202512 10.983 324.054 11.192
202603 8.115 330.213 8.115

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN41.47 mean?
Southwest Airlines Co (MEX:LUV) has a E10 of MXN41.47 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Southwest Airlines Co and its competitors.
Is Southwest Airlines Co's E10 too high?
Southwest Airlines Co's current E10 is MXN41.47. Overall, Southwest Airlines Co has a GF Score™ of 69/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Southwest Airlines Co's E10 compare to AAL and CPA?
Southwest Airlines Co's E10 of MXN41.47 can be compared against companies in the Transportation industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Transportation company?
A good E10 depends on the Transportation industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Southwest Airlines Co and its competitors. Southwest Airlines Co's current E10 is MXN41.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Southwest Airlines Co stock overvalued right now?
Based on GuruFocus' analysis, Southwest Airlines Co (MEX:LUV) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN715.37, compared to a current price of MXN900.67 — trading 25.9% above its estimated fair value. The current E10 is MXN41.47. Southwest Airlines Co's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Southwest Airlines Co (MEX:LUV), the current E10 is MXN41.47 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Southwest Airlines Co (MEX:LUV) Overvalued in 2026?

Based on GuruFocus' analysis, Southwest Airlines Co stock appears to be overvalued. The current stock price of MXN900.67 is trading 25.9% above its estimated GF Value™ of MXN715.37. GuruFocus considers Southwest Airlines Co to be Modestly Overvalued.

Key valuation signals for MEX:LUV:

  • E10: MXN41.47
  • GF Value™: MXN715.37 vs. price of MXN900.67 (25.9% above fair value)
  • GF Score™: 69/100 with 6 warning signs

No single metric tells the full story. See the MEX:LUV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Southwest Airlines Co Business Description

Address P.O. Box 36611, Dallas, TX, USA, 75235-1611
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates nearly 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated with a simple cabin configuration in a point-to-point network. In early 2026, Southwest modified its cabins to offer some rows with extra legroom, its ticketing process and merchandising to offer assigned seats, and more fare categories to include a basic economy class that appears for the first time in travel aggregators' search results and more directly competes with other airlines' offerings.
69GF Score

Get the complete analysis for MEX:LUV

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN900.67
Price
MXN715.37
GF Value