Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) E10: ¥0.03 (As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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SHSE:600679 Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
54 GF Score
Price ¥9.34
GF Value ¥12.23
Valuation Modestly Undervalued
! 7 Warning Signs
View Full Analysis

What is Shanghai Phoenix Enterprise (Group) Co E10?

Shanghai Phoenix Enterprise (Group) Co SHSE:600679 +0.43% 54 E10 is ¥0.03 as of Mar. 2026. GuruFocus rates SHSE:600679 with a GF Score™ of 54/100 and a GF Value™ of ¥12.23 (Modestly Undervalued). The stock has 7 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Shanghai Phoenix Enterprise (Group) Co's adjusted earnings per share data for the three months ended in Mar. 2026 was ¥0.024. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is ¥0.03 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Shanghai Phoenix Enterprise (Group) Co's average E10 Growth Rate was 50.00% per year. During the past 3 years, the average E10 Growth Rate was -9.10% per year. During the past 5 years, the average E10 Growth Rate was -30.00% per year. During the past 10 years, the average E10 Growth Rate was -6.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Shanghai Phoenix Enterprise (Group) Co was 32.60% per year. The lowest was -55.00% per year. And the median was 14.50% per year.

As of today (2026-07-16), Shanghai Phoenix Enterprise (Group) Co's current stock price is ¥9.34. Shanghai Phoenix Enterprise (Group) Co's E10 for the quarter that ended in Mar. 2026 was ¥0.03. Shanghai Phoenix Enterprise (Group) Co's Shiller PE Ratio of today is 311.33.

During the past 13 years, the highest Shiller PE Ratio of Shanghai Phoenix Enterprise (Group) Co was 1466.00. The lowest was 71.75. And the median was 185.53.


Shanghai Phoenix Enterprise (Group) Co  (SHSE:600679) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Shanghai Phoenix Enterprise (Group) Co's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=9.34/0.03
=311.33

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Shanghai Phoenix Enterprise (Group) Co was 1466.00. The lowest was 71.75. And the median was 185.53.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Shanghai Phoenix Enterprise (Group) Co E10 Related Terms


Shanghai Phoenix Enterprise (Group) Co E10 Historical Data

* Premium members only.

The historical data trend for Shanghai Phoenix Enterprise (Group) Co's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanghai Phoenix Enterprise (Group) Co E10 Chart

Shanghai Phoenix Enterprise (Group) Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.11 0.04 0.05 0.01 0.03

Shanghai Phoenix Enterprise (Group) Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.02 0.02 0.04 0.03 0.03

SHSE:600679 vs AS, HAS, LTH: E10 Comparison

For the Leisure subindustry, Shanghai Phoenix Enterprise (Group) Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shanghai Phoenix Enterprise (Group) Co Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Shanghai Phoenix Enterprise (Group) Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Shanghai Phoenix Enterprise (Group) Co's Shiller PE Ratio falls into.


SHSE:600679
54GF Score
Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shanghai Phoenix Enterprise (Group) Co E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Shanghai Phoenix Enterprise (Group) Co's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.024/116.3033*116.3033
=0.024

Current CPI (Mar. 2026) = 116.3033.

Shanghai Phoenix Enterprise (Group) Co Quarterly Data

per share eps CPI Adj_EPS
201606 0.026 101.400 0.030
201609 0.043 102.400 0.049
201612 0.046 102.600 0.052
201703 0.026 103.200 0.029
201706 0.084 103.100 0.095
201709 0.053 104.100 0.059
201712 0.032 104.500 0.036
201803 0.013 105.300 0.014
201806 0.035 104.900 0.039
201809 0.019 106.600 0.021
201812 -0.016 106.500 -0.017
201903 0.013 107.700 0.014
201906 0.033 107.700 0.036
201909 0.013 109.800 0.014
201912 0.011 111.200 0.012
202003 0.000 112.300 0.000
202006 0.108 110.400 0.114
202009 0.026 111.700 0.027
202012 0.017 111.500 0.018
202103 0.046 112.662 0.047
202106 0.088 111.769 0.092
202109 0.040 112.215 0.041
202112 0.040 113.108 0.041
202203 0.047 114.335 0.048
202206 0.056 114.558 0.057
202209 0.025 115.339 0.025
202212 -0.726 115.116 -0.733
202303 0.029 115.116 0.029
202306 0.020 114.558 0.020
202309 0.015 115.339 0.015
202312 0.024 114.781 0.024
202403 0.055 115.227 0.056
202406 0.024 114.781 0.024
202409 0.019 115.785 0.019
202412 -0.367 114.893 -0.372
202503 0.060 115.116 0.061
202506 0.033 114.907 0.033
202509 0.133 115.471 0.134
202512 -0.018 115.832 -0.018
202603 0.024 116.303 0.024

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of ¥0.03 mean?
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) has a E10 of ¥0.03 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors.
Is Shanghai Phoenix Enterprise (Group) Co's E10 too high?
Shanghai Phoenix Enterprise (Group) Co's current E10 is ¥0.03. Overall, Shanghai Phoenix Enterprise (Group) Co has a GF Score™ of 54/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Phoenix Enterprise (Group) Co's E10 compare to AS and HAS?
Shanghai Phoenix Enterprise (Group) Co's E10 of ¥0.03 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors. Shanghai Phoenix Enterprise (Group) Co's current E10 is ¥0.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Phoenix Enterprise (Group) Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥12.23, compared to a current price of ¥9.34 — trading 23.6% below its estimated fair value. The current E10 is ¥0.03. Shanghai Phoenix Enterprise (Group) Co's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Shanghai Phoenix Enterprise (Group) Co (SHSE:600679), the current E10 is ¥0.03 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Overvalued in 2026?

Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co stock appears to be undervalued. The current stock price of ¥9.34 is trading 23.6% below its estimated GF Value™ of ¥12.23. GuruFocus considers Shanghai Phoenix Enterprise (Group) Co to be Modestly Undervalued.

Key valuation signals for SHSE:600679:

  • E10: ¥0.03
  • GF Value™: ¥12.23 vs. price of ¥9.34 (23.6% below fair value)
  • GF Score™: 54/100 with 7 warning signs

No single metric tells the full story. See the SHSE:600679 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shanghai Phoenix Enterprise (Group) Co Business Description

Other Exchanges 900916:China
Address Fuquan North Road, 4th Floor, Building 6, No. 518, Changning District, Shanghai, CHN
Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.
54GF Score

Get the complete analysis for SHSE:600679

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥9.34
Price
¥12.23
GF Value