Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Asset Turnover: 0.19 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SHSE:600679 Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
54 GF Score
Price ¥9.34
GF Value ¥12.23
Valuation Modestly Undervalued
! 7 Warning Signs
View Full Analysis

What is Shanghai Phoenix Enterprise (Group) Co Asset Turnover?

Shanghai Phoenix Enterprise (Group) Co SHSE:600679 +0.43% 54 Asset Turnover is 0.19 as of Mar. 2026. GuruFocus rates SHSE:600679 with a GF Score™ of 54/100 and a GF Value™ of ¥12.23 (Modestly Undervalued). The stock has 7 warning signs investors should review.

Asset Turnover measures how quickly a company turns over its asset through sales. It is calculated as Revenue divided by Total Assets. Shanghai Phoenix Enterprise (Group) Co's Revenue for the three months ended in Mar. 2026 was ¥641 Mil. Shanghai Phoenix Enterprise (Group) Co's Total Assets for the quarter that ended in Mar. 2026 was ¥3,330 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's Asset Turnover for the quarter that ended in Mar. 2026 was 0.19.

Asset Turnover is linked to ROE % through Du Pont Formula. Shanghai Phoenix Enterprise (Group) Co's annualized ROE % for the quarter that ended in Mar. 2026 was 2.27%. It is also linked to ROA % through Du Pont Formula. Shanghai Phoenix Enterprise (Group) Co's annualized ROA % for the quarter that ended in Mar. 2026 was 1.45%.


Shanghai Phoenix Enterprise (Group) Co  (SHSE:600679) Asset Turnover Explanation

Asset Turnover is linked to ROE % through Du Pont Formula.

Shanghai Phoenix Enterprise (Group) Co's annulized ROE % for the quarter that ended in Mar. 2026 is

ROE %**(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=48.384/2131.8725
=(Net Income / Revenue)*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(48.384 / 2564.108)*(2564.108 / 3329.8185)*(3329.8185/ 2131.8725)
=Net Margin %*Asset Turnover*Equity Multiplier
=1.89 %*0.77*1.5619
=ROA %*Equity Multiplier
=1.45 %*1.5619
=2.27 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** The ROE % used above is for Du Pont Analysis only. It is different from the defined ROE % page on our website, as here it uses Net Income instead of Net Income attributable to Common Stockholders in the calculation.

It is also linked to ROA % through Du Pont Formula:

Shanghai Phoenix Enterprise (Group) Co's annulized ROA % for the quarter that ended in Mar. 2026 is

ROA %(Q: Mar. 2026 )
=Net Income/Total Assets
=48.384/3329.8185
=(Net Income / Revenue)*(Revenue / Total Assets)
=(48.384 / 2564.108)*(2564.108 / 3329.8185)
=Net Margin %*Asset Turnover
=1.89 %*0.77
=1.45 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Therefore, it is a good sign if a company's Asset Turnover is consistent or even increases. If a company's asset grows faster than sales, its Asset Turnover will decline, which can be a warning sign.


Shanghai Phoenix Enterprise (Group) Co Asset Turnover Related Terms


Shanghai Phoenix Enterprise (Group) Co Asset Turnover Historical Data

* Premium members only.

The historical data trend for Shanghai Phoenix Enterprise (Group) Co's Asset Turnover can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanghai Phoenix Enterprise (Group) Co Asset Turnover Chart

Shanghai Phoenix Enterprise (Group) Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Asset Turnover
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.66 0.50 0.55 0.67 0.65

Shanghai Phoenix Enterprise (Group) Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Asset Turnover Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.20 0.19 0.15 0.09 0.19

SHSE:600679 vs AS, HAS, LTH: Asset Turnover Comparison

For the Leisure subindustry, Shanghai Phoenix Enterprise (Group) Co's Asset Turnover, along with its competitors' market caps and Asset Turnover data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shanghai Phoenix Enterprise (Group) Co Asset Turnover vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Shanghai Phoenix Enterprise (Group) Co's Asset Turnover distribution charts can be found below:

* The bar in red indicates where Shanghai Phoenix Enterprise (Group) Co's Asset Turnover falls into.


SHSE:600679
54GF Score
Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
Asset Turnover is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shanghai Phoenix Enterprise (Group) Co Asset Turnover Calculation

Asset Turnover measures how quickly a company turns over its asset through sales.

Shanghai Phoenix Enterprise (Group) Co's Asset Turnover for the fiscal year that ended in Dec. 2025 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=2157.73/( (3321.304+3354.985)/ 2 )
=2157.73/3338.1445
=0.65

Shanghai Phoenix Enterprise (Group) Co's Asset Turnover for the quarter that ended in Mar. 2026 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=641.027/( (3354.985+3304.652)/ 2 )
=641.027/3329.8185
=0.19

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Companies with low profit margins tend to have high Asset Turnover, while those with high profit margins have low Asset Turnover. Companies in the retail industry tend to have a very high turnover ratio.

Frequently Asked Questions Learn more about Asset Turnover →
What does a Asset Turnover of 0.19 mean?
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) has a Asset Turnover of 0.19 as of Mar. 2026. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors.
Is Shanghai Phoenix Enterprise (Group) Co's Asset Turnover too high?
Shanghai Phoenix Enterprise (Group) Co's current Asset Turnover is 0.19. Overall, Shanghai Phoenix Enterprise (Group) Co has a GF Score™ of 54/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Phoenix Enterprise (Group) Co's Asset Turnover compare to AS and HAS?
Shanghai Phoenix Enterprise (Group) Co's Asset Turnover of 0.19 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Asset Turnover for a Travel & Leisure company?
A good Asset Turnover depends on the Travel & Leisure industry context. However, Asset Turnover should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Asset Turnover mean?
A high Asset Turnover can signal that a stock is expensive relative to its fundamentals. Asset turnover equals current-period sales over average total assets over the past two periods. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors. Shanghai Phoenix Enterprise (Group) Co's current Asset Turnover is 0.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Phoenix Enterprise (Group) Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥12.23, compared to a current price of ¥9.34 — trading 23.6% below its estimated fair value. The current Asset Turnover is 0.19. Shanghai Phoenix Enterprise (Group) Co's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Asset Turnover calculated?
Asset Turnover is calculated from a company's financial statements. For Shanghai Phoenix Enterprise (Group) Co (SHSE:600679), the current Asset Turnover is 0.19 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Overvalued in 2026?

Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co stock appears to be undervalued. The current stock price of ¥9.34 is trading 23.6% below its estimated GF Value™ of ¥12.23. GuruFocus considers Shanghai Phoenix Enterprise (Group) Co to be Modestly Undervalued.

Key valuation signals for SHSE:600679:

  • Asset Turnover: 0.19
  • GF Value™: ¥12.23 vs. price of ¥9.34 (23.6% below fair value)
  • GF Score™: 54/100 with 7 warning signs

No single metric tells the full story. See the SHSE:600679 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shanghai Phoenix Enterprise (Group) Co Business Description

Other Exchanges 900916:China
Address Fuquan North Road, 4th Floor, Building 6, No. 518, Changning District, Shanghai, CHN
Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.
54GF Score

Get the complete analysis for SHSE:600679

Asset Turnover is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥9.34
Price
¥12.23
GF Value