Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Enterprise Value: ¥3,263 Mil (As of Jul. 16, 2026) ***

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SHSE:600679 Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
54 GF Score
Price ¥9.34
GF Value ¥12.23
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Shanghai Phoenix Enterprise (Group) Co Enterprise Value?

Shanghai Phoenix Enterprise (Group) Co SHSE:600679 +0.43% 54 Enterprise Value is ¥3,263 Mil as of Jul. 16, 2026. GuruFocus rates SHSE:600679 with a GF Score™ of 54/100 and a GF Value™ of ¥12.23 (Modestly Undervalued). The stock has 7 warning signs investors should review.

Think of Enterprise Value as the theoretical takeover price. It is more comprehensive than market capitalization (Market Cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was ¥110 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's EV-to-EBIT ratio for today is 29.61.

EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA. As of today, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was ¥110 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's EV-to-EBITDA ratio for today is 29.61.

EV-to-Revenue is calculated as Enterprise Value divided by its Revenue. As of today, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 was ¥2,142 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's EV-to-Revenue ratio for today is 1.52.

EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations. As of today, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 was ¥232 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's EV-to-OCF ratio for today is 14.05.

EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow. As of today, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was ¥110 Mil. Therefore, Shanghai Phoenix Enterprise (Group) Co's EV-to-FCF ratio for today is 29.55.

*** Please note that the current Enterprise Value is calculated using the current market capitalization and the most recently available financial data. If key financial fields—Long-Term Debt & Capital Lease Obligation and Short-Term Debt & Capital Lease Obligation—are recorded as null in the latest reporting period, our data vendor will default to using data from the prior period with valid entries.


Shanghai Phoenix Enterprise (Group) Co  (SHSE:600679) Enterprise Value Explanation

When an investor buy a company, the investor needs to pay not only the common shares, he/she also needs to pay the shareholders of Preferred Stocks. He also assumes the debt of the company, and receives the cash on the company's balance sheet.

If a company has more cash than debt, the investor actually pays less than the Market Cap because he immediately owns the cash once the transaction goes through.

The market value of Preferred Stock needs to be added to the market value of common stocks in the calculation of Enterprise Value.

For the companies with the same Market Cap, the smaller the Enterprise Value is, the cheaper the company is.

Enterprise Value can be negative when the company's net cash is more than its Market Cap. In this case the investor is basically getting the company for free and get paid for that.

1. EV-to-EBIT is calculated as Enterprise Value divided by its EBIT.

Shanghai Phoenix Enterprise (Group) Co's EV-to-EBIT for today is

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=3263.097/110.21
=29.61

Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil.
Shanghai Phoenix Enterprise (Group) Co's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥110 Mil.

2. EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA.

Shanghai Phoenix Enterprise (Group) Co's EV-to-EBITDA for today is:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA(TTM)
=3263.097/110.21
=29.61

Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil.
Shanghai Phoenix Enterprise (Group) Co's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥110 Mil.

3. EV-to-Revenue is calculated as Enterprise Value divided by its Revenue.

Shanghai Phoenix Enterprise (Group) Co's EV-to-Revenue for today is:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=3263.097/2142.033
=1.52

Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil.
Shanghai Phoenix Enterprise (Group) Co's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥2,142 Mil.

4. EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations.

Shanghai Phoenix Enterprise (Group) Co's EV-to-OCF for today is:

EV-to-OCF=Enterprise Value (Today)/Cash Flow from Operations (TTM)
=3263.097/232.172
=14.05

Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil.
Shanghai Phoenix Enterprise (Group) Co's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥232 Mil.

5. EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow.

Shanghai Phoenix Enterprise (Group) Co's EV-to-FCF for today is:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=3263.097/110.414
=29.55

Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil.
Shanghai Phoenix Enterprise (Group) Co's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ¥110 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Shanghai Phoenix Enterprise (Group) Co Enterprise Value Related Terms


Shanghai Phoenix Enterprise (Group) Co Enterprise Value Historical Data

* Premium members only.

The historical data trend for Shanghai Phoenix Enterprise (Group) Co's Enterprise Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanghai Phoenix Enterprise (Group) Co Enterprise Value Chart

Shanghai Phoenix Enterprise (Group) Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Enterprise Value
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5,345.87 3,770.46 4,974.85 6,131.75 6,428.45

Shanghai Phoenix Enterprise (Group) Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Enterprise Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6,175.82 6,350.29 5,811.00 6,428.45 5,674.50

SHSE:600679 vs AS, HAS, LTH: Enterprise Value Comparison

For the Leisure subindustry, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value, along with its competitors' market caps and Enterprise Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shanghai Phoenix Enterprise (Group) Co Enterprise Value vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Shanghai Phoenix Enterprise (Group) Co's Enterprise Value distribution charts can be found below:

* The bar in red indicates where Shanghai Phoenix Enterprise (Group) Co's Enterprise Value falls into.


SHSE:600679
54GF Score
Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
Enterprise Value is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shanghai Phoenix Enterprise (Group) Co Enterprise Value Calculation

Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

Shanghai Phoenix Enterprise (Group) Co's Enterprise Value for the fiscal year that ended in Dec. 2025 is calculated as

Shanghai Phoenix Enterprise (Group) Co's Enterprise Value for the quarter that ended in Mar. 2026 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Enterprise Value →
What does a Enterprise Value of ¥3,263 Mil mean?
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) has a Enterprise Value of ¥3,263 Mil as of Jul. 16, 2026. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors.
Is Shanghai Phoenix Enterprise (Group) Co's Enterprise Value too high?
Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil. Overall, Shanghai Phoenix Enterprise (Group) Co has a GF Score™ of 54/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Phoenix Enterprise (Group) Co's Enterprise Value compare to AS and HAS?
Shanghai Phoenix Enterprise (Group) Co's Enterprise Value of ¥3,263 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Enterprise Value for a Travel & Leisure company?
A good Enterprise Value depends on the Travel & Leisure industry context. However, Enterprise Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Enterprise Value mean?
A high Enterprise Value can signal that a stock is expensive relative to its fundamentals. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors. Shanghai Phoenix Enterprise (Group) Co's current Enterprise Value is ¥3,263 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Phoenix Enterprise (Group) Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥12.23, compared to a current price of ¥9.34 — trading 23.6% below its estimated fair value. The current Enterprise Value is ¥3,263 Mil. Shanghai Phoenix Enterprise (Group) Co's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Enterprise Value calculated?
Enterprise Value is calculated from a company's financial statements. For Shanghai Phoenix Enterprise (Group) Co (SHSE:600679), the current Enterprise Value is ¥3,263 Mil as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Overvalued in 2026?

Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co stock appears to be undervalued. The current stock price of ¥9.34 is trading 23.6% below its estimated GF Value™ of ¥12.23. GuruFocus considers Shanghai Phoenix Enterprise (Group) Co to be Modestly Undervalued.

Key valuation signals for SHSE:600679:

  • Enterprise Value: ¥3,263 Mil
  • GF Value™: ¥12.23 vs. price of ¥9.34 (23.6% below fair value)
  • GF Score™: 54/100 with 7 warning signs

No single metric tells the full story. See the SHSE:600679 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shanghai Phoenix Enterprise (Group) Co Business Description

Other Exchanges 900916:China
Address Fuquan North Road, 4th Floor, Building 6, No. 518, Changning District, Shanghai, CHN
Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.
54GF Score

Get the complete analysis for SHSE:600679

Enterprise Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥9.34
Price
¥12.23
GF Value