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SHSE:600679'
s Pretax Margin % Range Over the Past 10 Years
Min: -19.03 Med: 5.54 Max: 11.18
Current: 4.75
SHSE:600679's Pretax Margin % is ranked worse than 54.34% of 841
companies
in the Travel & Leisure industry
Industry Median: 6.11
vs SHSE:600679: 4.75
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Shanghai Phoenix Enterprise (Group) Co Pretax Margin % Related Terms
Shanghai Phoenix Enterprise (Group) Co Pretax Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shanghai Phoenix Enterprise (Group) Co Pretax Margin % Chart
Shanghai Phoenix Enterprise (Group) Co Annual Data
SHSE:600679 vs AS, HAS, LTH: Pretax Margin % Comparison
For the Leisure subindustry, Shanghai Phoenix Enterprise (Group) Co's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shanghai Phoenix Enterprise (Group) Co Pretax Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Shanghai Phoenix Enterprise (Group) Co's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Shanghai Phoenix Enterprise (Group) Co's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) has a Pretax Margin % of 2.99% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors. This is 46% below median its historical median of 5.54. According to the industry distribution chart, Shanghai Phoenix Enterprise (Group) Co ranks #457 out of 841 companies in the Travel & Leisure industry, placing it in the top 54.3%.
Is Shanghai Phoenix Enterprise (Group) Co's Pretax Margin % too high?
Shanghai Phoenix Enterprise (Group) Co's current Pretax Margin % of 2.99% is 46% below median its 10-year median of 5.54. The Travel & Leisure industry median Pretax Margin % is 6.11. Shanghai Phoenix Enterprise (Group) Co's value of 2.99% is 51.1% below this industry median. Based on the distribution chart, Shanghai Phoenix Enterprise (Group) Co ranks #457 out of 841 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Shanghai Phoenix Enterprise (Group) Co has a GF Score™ of 54/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Phoenix Enterprise (Group) Co's Pretax Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Shanghai Phoenix Enterprise (Group) Co ranks #457 out of 841 companies for Pretax Margin %. This places Shanghai Phoenix Enterprise (Group) Co in the lower half of its industry. The industry median Pretax Margin % is 6.11. Shanghai Phoenix Enterprise (Group) Co's value of 2.99% is 51.1% below this benchmark. While the company's 10-year median is 5.54 vs. the industry median of 6.11, Shanghai Phoenix Enterprise (Group) Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Travel & Leisure company?
The median Pretax Margin % among Travel & Leisure companies is 6.11, based on 841 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shanghai Phoenix Enterprise (Group) Co's current Pretax Margin % of 2.99% is 51.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Shanghai Phoenix Enterprise (Group) Co and its competitors. For the Travel & Leisure industry, the median Pretax Margin % is 6.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanghai Phoenix Enterprise (Group) Co's current Pretax Margin % is 2.99%, which is 46% below median its own 10-year median of 5.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Phoenix Enterprise (Group) Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥12.23, compared to a current price of ¥9.34 — trading 23.6% below its estimated fair value. The current Pretax Margin % is 2.99%, which is 46% below median its 10-year median of 5.54 and 51.1% below the Travel & Leisure industry median of 6.11. Shanghai Phoenix Enterprise (Group) Co's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Shanghai Phoenix Enterprise (Group) Co (SHSE:600679), the current Pretax Margin % is 2.99% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Overvalued in 2026?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co stock appears to be undervalued.
The current stock price of ¥9.34 is trading 23.6% below its estimated GF Value™ of ¥12.23.
GuruFocus considers Shanghai Phoenix Enterprise (Group) Co to be Modestly Undervalued.
Key valuation signals for SHSE:600679:
Pretax Margin %: 2.99% (46% below median its 10-year median of 5.54)
GF Value™: ¥12.23 vs. price of ¥9.34 (23.6% below fair value)
Industry Position: 51.1% below the Travel & Leisure median (#457 of 841)
No single metric tells the full story. See the SHSE:600679 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shanghai Phoenix Enterprise (Group) Co Business Description
Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.
54GF Score
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