Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) ROCE %: 3.46% (As of Mar. 2026)

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SHSE:600679 Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
54 GF Score
Price ¥9.34
GF Value ¥12.23
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Shanghai Phoenix Enterprise (Group) Co ROCE %?

Shanghai Phoenix Enterprise (Group) Co SHSE:600679 +0.43% 54 ROCE % is 3.46% as of Mar. 2026. GuruFocus rates SHSE:600679 with a GF Score™ of 54/100 and a GF Value™ of ¥12.23 (Modestly Undervalued). The stock has 7 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Shanghai Phoenix Enterprise (Group) Co's annualized ROCE % for the quarter that ended in Mar. 2026 was 3.46%.

Shanghai Phoenix Enterprise (Group) Co  (SHSE:600679) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Shanghai Phoenix Enterprise (Group) Co ROCE % Related Terms

Shanghai Phoenix Enterprise (Group) Co ROCE % Historical Data

* Premium members only.

The historical data trend for Shanghai Phoenix Enterprise (Group) Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanghai Phoenix Enterprise (Group) Co ROCE % Chart

Shanghai Phoenix Enterprise (Group) Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.96 -12.12 2.40 -5.76 5.83

Shanghai Phoenix Enterprise (Group) Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.33 4.10 13.82 -1.67 3.46
SHSE:600679
54GF Score
Shanghai Phoenix Enterprise (Group) Co Ltd SHSE:600679
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Shanghai Phoenix Enterprise (Group) Co ROCE % Calculation

Shanghai Phoenix Enterprise (Group) Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=132.054/( ( (3321.304 - 1061.625) + (3354.985 - 1085.495) )/ 2 )
=132.054/( (2259.679+2269.49)/ 2 )
=132.054/2264.5845
=5.83 %

Shanghai Phoenix Enterprise (Group) Co's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=78.56/( ( (3354.985 - 1085.495) + (3304.652 - 1036.005) )/ 2 )
=78.56/( ( 2269.49 + 2268.647 )/ 2 )
=78.56/2269.0685
=3.46 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 3.46% mean?
Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) has a ROCE % of 3.46% as of Mar. 2026.
Is Shanghai Phoenix Enterprise (Group) Co's ROCE % too high?
Shanghai Phoenix Enterprise (Group) Co's current ROCE % is 3.46%. The Travel & Leisure industry median ROCE % is 6.08. Shanghai Phoenix Enterprise (Group) Co's value of 3.46% is 43% below this industry median. Overall, Shanghai Phoenix Enterprise (Group) Co has a GF Score™ of 54/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Phoenix Enterprise (Group) Co's ROCE % compare to AS and HAS?
Shanghai Phoenix Enterprise (Group) Co's ROCE % of 3.46% can be compared against companies in the Travel & Leisure industry. The industry median ROCE % is 6.08. Shanghai Phoenix Enterprise (Group) Co's value of 3.46% is 43% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Travel & Leisure company?
The median ROCE % among Travel & Leisure companies is 6.08, based on 834 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shanghai Phoenix Enterprise (Group) Co's current ROCE % of 3.46% is 43% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Travel & Leisure industry, the median ROCE % is 6.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanghai Phoenix Enterprise (Group) Co's current ROCE % is 3.46%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Phoenix Enterprise (Group) Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥12.23, compared to a current price of ¥9.34 — trading 23.6% below its estimated fair value. The current ROCE % is 3.46% and 43% below the Travel & Leisure industry median of 6.08. Shanghai Phoenix Enterprise (Group) Co's overall GF Score™ is 54/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Shanghai Phoenix Enterprise (Group) Co (SHSE:600679), the current ROCE % is 3.46% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanghai Phoenix Enterprise (Group) Co (SHSE:600679) Overvalued in 2026?

Based on GuruFocus' analysis, Shanghai Phoenix Enterprise (Group) Co stock appears to be undervalued. The current stock price of ¥9.34 is trading 23.6% below its estimated GF Value™ of ¥12.23. GuruFocus considers Shanghai Phoenix Enterprise (Group) Co to be Modestly Undervalued.

Key valuation signals for SHSE:600679:

  • ROCE %: 3.46%
  • GF Value™: ¥12.23 vs. price of ¥9.34 (23.6% below fair value)
  • GF Score™: 54/100 with 7 warning signs
  • Industry Position: 43% below the Travel & Leisure median

No single metric tells the full story. See the SHSE:600679 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Shanghai Phoenix Enterprise (Group) Co Business Description

Other Exchanges 900916:China
Address Fuquan North Road, 4th Floor, Building 6, No. 518, Changning District, Shanghai, CHN
Shanghai Phoenix Enterprise (Group) Co Ltd designs, develops, manufactures, and sells bicycles under the Phoenix brand name in China. Its production and sales of Phoenix brand bicycle products not only exported to Europe and the United States and other international markets.
54GF Score

Get the complete analysis for SHSE:600679

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥9.34
Price
¥12.23
GF Value