Aroma Ad (XBUL:AROM) E10: €0.07 (As of Dec. 2025)

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XBUL:AROM Aroma Ad XBUL:AROM
57 GF Score
Price €0.47
GF Value €1.08
! 5 Warning Signs
View Full Analysis

What is Aroma Ad E10?

Aroma Ad XBUL:AROM 57 E10 is €0.07 as of Dec. 2025. GuruFocus rates XBUL:AROM with a GF Score™ of 57/100 and a GF Value™ of €1.08. The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Aroma Ad's adjusted earnings per share data for the three months ended in Dec. 2025 was €0.013. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €0.07 for the trailing ten years ended in Dec. 2025.

During the past 3 years, the average E10 Growth Rate was 5.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Aroma Ad was 5.30% per year. The lowest was 5.30% per year. And the median was 5.30% per year.

As of today (2026-07-27), Aroma Ad's current stock price is €0.474. Aroma Ad's E10 for the quarter that ended in Dec. 2025 was €0.07. Aroma Ad's Shiller PE Ratio of today is 6.77.

During the past 13 years, the highest Shiller PE Ratio of Aroma Ad was 30.33. The lowest was 6.60. And the median was 16.33.


Aroma Ad  (XBUL:AROM) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Aroma Ad's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=0.474/0.07
=6.77

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Aroma Ad was 30.33. The lowest was 6.60. And the median was 16.33.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Aroma Ad E10 Related Terms


Aroma Ad E10 Historical Data

* Premium members only.

The historical data trend for Aroma Ad's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Aroma Ad E10 Chart

Aroma Ad Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.06 0.06 0.00 0.07

Aroma Ad Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.07 0.07 0.06 0.07

XBUL:AROM vs PG, CL, KVUE: E10 Comparison

For the Household & Personal Products subindustry, Aroma Ad's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Aroma Ad Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Aroma Ad's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Aroma Ad's Shiller PE Ratio falls into.


XBUL:AROM
57GF Score
Aroma Ad XBUL:AROM
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Aroma Ad E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Aroma Ad's adjusted earnings per share data for the three months ended in Dec. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Dec. 2025 (Change)*Current CPI (Dec. 2025)
=0.013/324.0540*324.0540
=0.013

Current CPI (Dec. 2025) = 324.0540.

Aroma Ad Quarterly Data

per share eps CPI Adj_EPS
201603 0.015 238.132 0.020
201606 0.015 241.018 0.020
201609 0.020 241.428 0.027
201612 0.005 241.432 0.007
201703 0.015 243.801 0.020
201706 0.025 244.955 0.033
201709 0.025 246.819 0.033
201712 -0.005 246.524 -0.007
201803 0.010 249.554 0.013
201806 0.015 251.989 0.019
201809 0.035 252.439 0.045
201812 0.000 251.233 0.000
201903 0.020 254.202 0.025
201906 0.020 256.143 0.025
201909 0.010 256.759 0.013
201912 0.005 256.974 0.006
202003 0.015 258.115 0.019
202006 0.030 257.797 0.038
202009 0.024 260.280 0.030
202012 0.005 260.474 0.006
202103 0.025 264.877 0.031
202106 0.005 271.696 0.006
202109 -0.003 274.310 -0.004
202112 0.000 278.802 0.000
202203 0.005 287.504 0.006
202206 0.001 296.311 0.001
202209 0.004 296.808 0.004
202212 0.005 296.797 0.005
202303 0.020 301.836 0.021
202306 0.015 305.109 0.016
202309 0.020 307.789 0.021
202312 0.007 306.746 0.007
202403 0.035 312.332 0.036
202406 0.025 314.175 0.026
202409 0.013 315.301 0.013
202412 0.000 315.605 0.000
202503 0.020 319.799 0.020
202506 0.015 322.561 0.015
202509 -0.006 324.800 -0.006
202512 0.013 324.054 0.013

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €0.07 mean?
Aroma Ad (XBUL:AROM) has a E10 of €0.07 as of Dec. 2025. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Aroma Ad and its competitors.
Is Aroma Ad's E10 too high?
Aroma Ad's current E10 is €0.07. Overall, Aroma Ad has a GF Score™ of 57/100, reflecting its overall financial health beyond just this single metric.
How does Aroma Ad's E10 compare to PG and CL?
Aroma Ad's E10 of €0.07 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Aroma Ad and its competitors. Aroma Ad's current E10 is €0.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aroma Ad stock overvalued right now?
Aroma Ad (XBUL:AROM) has a current E10 of €0.07. The stock's GF Value™ is €1.08, compared to a current price of €0.47 — trading 56.1% below its estimated fair value. The current E10 is €0.07. Aroma Ad's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Aroma Ad (XBUL:AROM), the current E10 is €0.07 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Aroma Ad (XBUL:AROM) Overvalued in 2026?

Based on GuruFocus' analysis, Aroma Ad stock appears to be undervalued. The current stock price of €0.47 is trading 56.1% below its estimated GF Value™ of €1.08.

Key valuation signals for XBUL:AROM:

  • E10: €0.07
  • GF Value™: €1.08 vs. price of €0.47 (56.1% below fair value)
  • GF Score™: 57/100 with 5 warning signs

No single metric tells the full story. See the XBUL:AROM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Aroma Ad Business Description

Address 12 Kiril Blagoev Street, Sofia, BGR, 1271
Aroma Ad manufactures range of perfumery and cosmetic products with natural ingredients. Its products range consists of product groups such as hair care, face care, and oral care, perfumery, toilette water and perfumes, cosmetics for men and kids.
57GF Score

Get the complete analysis for XBUL:AROM

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.47
Price
€1.08
GF Value