Harley-DavidsonWBO:HOG +1.56%78 EBITDA Margin % is 7.66% as of Mar. 2026, which is 57% below its 10-year median of 17.64. GuruFocus rates WBO:HOG with a GF Score™ of 78/100 and a GF Value™ of €24.91 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,325 Vehicles & Parts companies, Harley-Davidson ranks better than 67.7% on this metric.
EBITDA Margin % is calculated as EBITDA divided by its Revenue. Harley-Davidson's EBITDA for the
three
months ended in Mar. 2026 was €78 Mil. Harley-Davidson's Revenue for the
three
months ended in Mar. 2026 was €1,014 Mil. Therefore, Harley-Davidson's EBITDA margin for the quarter that ended in Mar. 2026 was 7.66%.
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
Harley-Davidson EBITDA Margin % Related Terms
Harley-Davidson EBITDA Margin % Historical Data
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The historical data trend for Harley-Davidson's EBITDA Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WBO:HOG vs LCII, PATK, PII: EBITDA Margin % Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson EBITDA Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (WBO:HOG) has a EBITDA Margin % of 7.66% as of Mar. 2026. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Harley-Davidson and its competitors. This is 57% below median its historical median of 17.64. Over the past decade, Harley-Davidson's EBITDA Margin % has ranged from 4.96 to 21.06. According to the industry distribution chart, Harley-Davidson ranks #428 out of 1325 companies in the Vehicles & Parts industry, placing it in the top 32.3%.
Is Harley-Davidson's EBITDA Margin % too high?
Harley-Davidson's current EBITDA Margin % of 7.66% is 57% below median its 10-year median of 17.64. Over the past 10 years, this metric has ranged from a low of 4.96 to a high of 21.06. The Vehicles & Parts industry median EBITDA Margin % is 8.93. Harley-Davidson's value of 7.66% is 14.2% below this industry median. Based on the distribution chart, Harley-Davidson ranks #428 out of 1325 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 78/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's EBITDA Margin % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #428 out of 1325 companies for EBITDA Margin %. This puts Harley-Davidson in the upper half of its industry. The industry median EBITDA Margin % is 8.93. Harley-Davidson's value of 7.66% is 14.2% below this benchmark. Historically, Harley-Davidson's own EBITDA Margin % has ranged from 4.96 to 21.06 over the past decade. While the company's 10-year median is 17.64 vs. the industry median of 8.93, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Vehicles & Parts company?
The median EBITDA Margin % among Vehicles & Parts companies is 8.93, based on 1,325 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current EBITDA Margin % of 7.66% is 14.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median EBITDA Margin % is 8.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current EBITDA Margin % is 7.66%, which is 57% below median its own 10-year median of 17.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (WBO:HOG) is currently considered Fairly Valued. The stock's GF Value™ is €24.91, compared to a current price of €22.72 — trading 8.8% below its estimated fair value. The current EBITDA Margin % is 7.66%, which is 57% below median its 10-year median of 17.64 and 14.2% below the Vehicles & Parts industry median of 8.93. Harley-Davidson's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For Harley-Davidson (WBO:HOG), the current EBITDA Margin % is 7.66% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (WBO:HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of €22.72 is trading 8.8% below its estimated GF Value™ of €24.91.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for WBO:HOG:
EBITDA Margin %: 7.66% (57% below median its 10-year median of 17.64)
GF Value™: €24.91 vs. price of €22.72 (8.8% below fair value)
Industry Position: 14.2% below the Vehicles & Parts median (#428 of 1325)
No single metric tells the full story. See the WBO:HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
78GF Score
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