Harley-DavidsonWBO:HOG +1.56%78 Dividend Yield % is 2.82% as of Jun. 25, 2026, which is 12% above its 10-year median of 2.51. GuruFocus rates WBO:HOG with a GF Score™ of 78/100 and a GF Value™ of €24.91 (Fairly Valued). The stock has 8 warning signs investors should review. Among 868 Vehicles & Parts companies, Harley-Davidson ranks better than 55.76% on this metric.
As of today (2026-06-25), the Trailing Annual Dividend Yield of Harley-Davidson is 2.82%.
The historical rank and industry rank for Harley-Davidson's Dividend Yield % or its related term are showing as below:
WBO:HOG'
s Dividend Yield % Range Over the Past 10 Years
Min: 0.42 Med: 2.51 Max: 10.01
Current: 2.82
During the past 13 years, the highest Dividend Yield of Harley-Davidson was 10.01%. The lowest was 0.42%. And the median was 2.51%.
WBO:HOG's Dividend Yield % is ranked better than 55.76% of 868
companies
in the Vehicles & Parts industry
Industry Median: 2.4
vs WBO:HOG: 2.82
During the past 12 months, Harley-Davidson's average Dividends Per Share Growth Rate was 4.10% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 4.60% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 8.70% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was -9.20% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Harley-Davidson was 66.70% per year. The lowest was -33.00% per year. And the median was 14.90% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
The historical data trend for Harley-Davidson's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WBO:HOG vs LCII, PATK, PII: Dividend Yield % Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Dividend Yield % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Harley-Davidson Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
USD 0.187500
2026-06-08
2026-06-08
2026-06-25
Cash Dividend
quarterly
USD:EUR 0.856000
USD 0.187500
2026-03-02
2026-03-02
2026-03-17
Cash Dividend
quarterly
USD:EUR 0.865000
USD 0.180000
2025-12-09
2025-12-09
2025-12-22
Cash Dividend
quarterly
USD:EUR 0.854000
USD 0.180000
2025-09-10
2025-09-10
2025-09-24
Cash Dividend
quarterly
USD:EUR 0.852000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Harley-Davidson's Trailing Annual Dividend Yield (%) for Today is calculated as
Harley-Davidson's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
0.642
/
22.72
=
2.83 %
Current Share Price is €22.72. Harley-Davidson's Dividends per Share for the forward twelve months is calculated as €0.1605 * 4 = €0.642.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (WBO:HOG) has a Dividend Yield % of 2.82% as of Jun. 25, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Harley-Davidson and its competitors. This is 12% above median its historical median of 2.51. Over the past decade, Harley-Davidson's Dividend Yield % has ranged from 0.42 to 10.01. According to the industry distribution chart, Harley-Davidson ranks #384 out of 868 companies in the Vehicles & Parts industry, placing it in the top 44.2%.
Is Harley-Davidson's Dividend Yield % too high?
Harley-Davidson's current Dividend Yield % of 2.82% is 12% above median its 10-year median of 2.51. Over the past 10 years, this metric has ranged from a low of 0.42 to a high of 10.01. The Vehicles & Parts industry median Dividend Yield % is 2.40. Harley-Davidson's value of 2.82% is 17.5% above this industry median. Based on the distribution chart, Harley-Davidson ranks #384 out of 868 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 78/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Dividend Yield % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #384 out of 868 companies for Dividend Yield %. This puts Harley-Davidson in the upper half of its industry. The industry median Dividend Yield % is 2.40. Harley-Davidson's value of 2.82% is 17.5% above this benchmark. Historically, Harley-Davidson's own Dividend Yield % has ranged from 0.42 to 10.01 over the past decade. While the company's 10-year median is 2.51 vs. the industry median of 2.40, Harley-Davidson has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Vehicles & Parts company?
The median Dividend Yield % among Vehicles & Parts companies is 2.40, based on 868 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current Dividend Yield % of 2.82% is 17.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median Dividend Yield % is 2.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current Dividend Yield % is 2.82%, which is 12% above median its own 10-year median of 2.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (WBO:HOG) is currently considered Fairly Valued. The stock's GF Value™ is €24.91, compared to a current price of €22.72 — trading 8.8% below its estimated fair value. The current Dividend Yield % is 2.82%, which is 12% above median its 10-year median of 2.51 and 17.5% above the Vehicles & Parts industry median of 2.40. Harley-Davidson's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Harley-Davidson (WBO:HOG), the current Dividend Yield % is 2.82% as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (WBO:HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of €22.72 is trading 8.8% below its estimated GF Value™ of €24.91.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for WBO:HOG:
Dividend Yield %: 2.82% (12% above median its 10-year median of 2.51)
GF Value™: €24.91 vs. price of €22.72 (8.8% below fair value)
Industry Position: 17.5% above the Vehicles & Parts median (#384 of 868)
No single metric tells the full story. See the WBO:HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
78GF Score
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