Promotica SpAMIL:PMT 90 EV-to-FCF is 5.61 as of Jul. 02, 2026. GuruFocus rates MIL:PMT with a GF Score™ of 90/100 and a GF Value™ of €3.14 (Fairly Valued). The stock has 6 warning signs investors should review. Among 720 Business Services companies, Promotica SpA ranks better than 77.78% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Promotica SpA's Enterprise Value is €60.1 Mil.
Promotica SpA's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €10.7 Mil. Therefore, Promotica SpA's EV-to-FCF for today is 5.61.
The historical rank and industry rank for Promotica SpA's EV-to-FCF or its related term are showing as below:
MIL:PMT'
s EV-to-FCF Range Over the Past 10 Years
Min: -11.57 Med: -7.65 Max: 8.79
Current: 5.61
During the past 9 years, the highest EV-to-FCF of Promotica SpA was 8.79. The lowest was -11.57. And the median was -7.65.
MIL:PMT's EV-to-FCF is ranked better than 77.78% of 720
companies
in the Business Services industry
Industry Median: 12.275
vs MIL:PMT: 5.61
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Promotica SpA's PE Ratio (TTM) for today is calculated as:
Promotica SpA's share price for today is €3.04.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €0.226.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Promotica SpA EV-to-FCF Related Terms
Promotica SpA EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Promotica SpA's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, Promotica SpA's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Promotica SpA EV-to-FCF vs Business Services Industry
For the Business Services industry and Industrials sector, Promotica SpA's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Promotica SpA's EV-to-FCF falls into.
Promotica SpA's current Enterprise Value is €60.1 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €10.7 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Promotica SpA (MIL:PMT) has a EV-to-FCF of 5.61 as of Jul. 02, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Promotica SpA and its competitors. According to the industry distribution chart, Promotica SpA ranks #160 out of 720 companies in the Business Services industry, placing it in the top 22.2%.
Is Promotica SpA's EV-to-FCF too high?
Promotica SpA's current EV-to-FCF is 5.61. The Business Services industry median EV-to-FCF is 12.28. Promotica SpA's value of 5.61 is 54.3% below this industry median. Based on the distribution chart, Promotica SpA ranks #160 out of 720 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Promotica SpA has a GF Score™ of 90/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Promotica SpA's EV-to-FCF compare to VRSK and EFX?
According to the Business Services industry distribution chart, Promotica SpA ranks #160 out of 720 companies for EV-to-FCF. This places Promotica SpA in the top 22% of its industry — outperforming the majority of peers. The industry median EV-to-FCF is 12.28. Promotica SpA's value of 5.61 is 54.3% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Business Services company?
The median EV-to-FCF among Business Services companies is 12.28, based on 720 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotica SpA's current EV-to-FCF of 5.61 is 54.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Promotica SpA and its competitors. For the Business Services industry, the median EV-to-FCF is 12.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotica SpA's current EV-to-FCF is 5.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotica SpA stock overvalued right now?
Based on GuruFocus' analysis, Promotica SpA (MIL:PMT) is currently considered Fairly Valued. The stock's GF Value™ is €3.14, compared to a current price of €3.04 — trading 3.2% below its estimated fair value. The current EV-to-FCF is 5.61 and 54.3% below the Business Services industry median of 12.28. Promotica SpA's overall GF Score™ is 90/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Promotica SpA (MIL:PMT), the current EV-to-FCF is 5.61 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Promotica SpA (MIL:PMT) Overvalued in 2026?
Based on GuruFocus' analysis, Promotica SpA stock appears to be undervalued.
The current stock price of €3.04 is trading 3.2% below its estimated GF Value™ of €3.14.
GuruFocus considers Promotica SpA to be Fairly Valued.
Key valuation signals for MIL:PMT:
EV-to-FCF: 5.61
GF Value™: €3.14 vs. price of €3.04 (3.2% below fair value)
Industry Position: 54.3% below the Business Services median (#160 of 720)
No single metric tells the full story. See the MIL:PMT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Promotica SpA offers a complete consulting service for promotional planning and development, managing them at each phase from planning of promotional operations, implementation of the communication campaign, procurement of prizes, logistics services, data monitoring to finally measurement of results.
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