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DiageoFRA:GUI -2.80%57 EV-to-Revenue is 3.81 as of Aug. 27, 2026, which is 39% below its 10-year median of 6.21. GuruFocus rates FRA:GUI with a GF Score™ of 57/100 and a GF Value™ of €23.90 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 209 Beverages - Alcoholic companies, Diageo ranks worse than 75.6% on this metric.
EV-to-Revenue is calculated as enterprise value divided by its revenue. As of today, Diageo's enterprise value is €64,448 Mil.
Diageo's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 was €16,904 Mil. Therefore, Diageo's EV-to-Revenue for today is 3.81.
The historical rank and industry rank for Diageo's EV-to-Revenue or its related term are showing as below:
FRA:GUI'
s EV-to-Revenue Range Over the Past 10 Years
Min: 3.26 Med: 6.21 Max: 8.62
Current: 3.75
During the past 13 years, the highest EV-to-Revenue of Diageo was 8.62. The lowest was 3.26. And the median was 6.21.
FRA:GUI's EV-to-Revenue is ranked worse than 75.6% of 209
companies
in the Beverages - Alcoholic industry
Industry Median: 1.99
vs FRA:GUI: 3.75
As of today (2026-08-27), Diageo's stock price is €20.16.
Diageo's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was €7.58. Therefore, Diageo's PS Ratio for today is 2.66.
Diageo's share price for today is €20.16.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. {COMPANY->company}'s Revenue per Sharefor the trailing twelve months (TTM) ended in Jun. 2026 was €7.58.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Diageo EV-to-Revenue Related Terms
Diageo EV-to-Revenue Historical Data
* Premium members only.
The historical data trend for Diageo's EV-to-Revenue can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Wineries & Distilleries subindustry, Diageo's EV-to-Revenue, along with its competitors' market caps and EV-to-Revenue data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Diageo EV-to-Revenue vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Diageo's EV-to-Revenue distribution charts can be found below:
* The bar in red indicates where Diageo's EV-to-Revenue falls into.
Diageo's current Enterprise Value is €64,448 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Diageo's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 was €16,904 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Diageo (FRA:GUI) has a EV-to-Revenue of 3.81 as of Aug. 27, 2026. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on Diageo and its competitors. This is 39% below median its historical median of 6.21. Over the past decade, Diageo's EV-to-Revenue has ranged from 3.26 to 8.62. According to the industry distribution chart, Diageo ranks #158 out of 209 companies in the Beverages - Alcoholic industry, placing it in the top 75.6%.
Is Diageo's EV-to-Revenue too high?
Diageo's current EV-to-Revenue of 3.81 is 39% below median its 10-year median of 6.21. Over the past 10 years, this metric has ranged from a low of 3.26 to a high of 8.62. The Beverages - Alcoholic industry median EV-to-Revenue is 1.99. Diageo's value of 3.81 is 91.5% above this industry median. Based on the distribution chart, Diageo ranks #158 out of 209 companies in the Beverages - Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Diageo has a GF Score™ of 57/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Diageo's EV-to-Revenue compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Diageo ranks #158 out of 209 companies for EV-to-Revenue. This places Diageo in the lower half of its industry. The industry median EV-to-Revenue is 1.99. Diageo's value of 3.81 is 91.5% above this benchmark. Historically, Diageo's own EV-to-Revenue has ranged from 3.26 to 8.62 over the past decade. While the company's 10-year median is 6.21 vs. the industry median of 1.99, Diageo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-Revenue for a Beverages - Alcoholic company?
The median EV-to-Revenue among Beverages - Alcoholic companies is 1.99, based on 209 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-Revenue significantly above this median, while those in the bottom quartile fall well below. However, EV-to-Revenue should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Diageo's current EV-to-Revenue of 3.81 is 91.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-Revenue mean?
A high EV-to-Revenue can signal that a stock is expensive relative to its fundamentals. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on Diageo and its competitors. For the Beverages - Alcoholic industry, the median EV-to-Revenue is 1.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Diageo's current EV-to-Revenue is 3.81, which is 39% below median its own 10-year median of 6.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Diageo stock overvalued right now?
Based on GuruFocus' analysis, Diageo (FRA:GUI) is currently considered Modestly Undervalued. The stock's GF Value™ is €23.90, compared to a current price of €20.16 — trading 15.6% below its estimated fair value. The current EV-to-Revenue is 3.81, which is 39% below median its 10-year median of 6.21 and 91.5% above the Beverages - Alcoholic industry median of 1.99. Diageo's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-Revenue calculated?
EV-to-Revenue is calculated from a company's financial statements. For Diageo (FRA:GUI), the current EV-to-Revenue is 3.81 as of Aug. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Diageo (FRA:GUI) Overvalued in 2026?
Based on GuruFocus' analysis, Diageo stock appears to be undervalued.
The current stock price of €20.16 is trading 15.6% below its estimated GF Value™ of €23.90.
GuruFocus considers Diageo to be Modestly Undervalued.
Key valuation signals for FRA:GUI:
EV-to-Revenue: 3.81 (39% below median its 10-year median of 6.21)
GF Value™: €23.90 vs. price of €20.16 (15.6% below fair value)
Industry Position: 91.5% above the Beverages - Alcoholic median (#158 of 209)
No single metric tells the full story. See the FRA:GUI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.
57GF Score
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