DiageoFRA:GUI +0.27%67 Forward PE Ratio is 13.21 as of Jun. 28, 2026. GuruFocus rates FRA:GUI with a GF Score™ of 67/100 and a GF Value™ of €27.90 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 106 Beverages - Alcoholic companies, Diageo ranks better than 61.32% on this metric.
The Forward PE Ratio of a company is often used to compare current earnings to estimated future earnings, as well as gaining a clearer picture of what earnings will look like without charges and other accounting adjustments. If earnings are expected to grow in the future, the Forward PE Ratio will be lower than the current PE Ratio. This measure is also used to compare one company to another with a forward-looking focus.
Trailing PE Ratio relies on what is already done. It uses the current share price and divides by the total EPS (Basic) over the past 12 months. PE Ratio can be affected by Non Operating Income such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio .
Diageo Forward PE Ratio Related Terms
Diageo Forward PE Ratio Historical Data
* Premium members only.
The historical data trend for Diageo's Forward PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Diageo Forward PE Ratio Chart
Diageo Annual Data
Trend
2016-06
2017-06
2018-06
2019-06
2020-06
2021-06
2022-06
2023-06
2024-06
2025-06
Forward PE Ratio
19.49
20.37
21.28
24.39
22.52
27.78
22.22
19.46
13.04
14.79
Diageo Semi-Annual Data
2015-12
2016-06
2016-12
2017-06
2017-12
2018-06
2018-12
2019-06
2019-12
2020-06
2020-12
2021-06
2021-12
2022-06
2022-12
2023-06
2023-12
2024-06
2024-12
2025-06
2025-12
Forward PE Ratio
21.01
19.49
20.49
20.37
23.15
21.28
21.98
24.39
23.87
22.52
26.81
27.78
29.33
22.22
21.32
19.46
18.45
13.04
18.51
14.79
13.24
FRA:GUI vs BF.B: Forward PE Ratio Comparison
For the Beverages - Wineries & Distilleries subindustry, Diageo's Forward PE Ratio, along with its competitors' market caps and Forward PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Diageo Forward PE Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Diageo's Forward PE Ratio distribution charts can be found below:
* The bar in red indicates where Diageo's Forward PE Ratio falls into.
It's a measure of the price-to-earnings ratio (PE Ratio) using forecasted earnings for the calculation. While the earnings used are just an estimate and are not as reliable as current earnings data, there is still benefit in estimated P/E analysis. The forecasted earnings used in the formula can either be for the next 12 months or for the next full-year fiscal period.
Diageo (FRA:GUI) has a Forward PE Ratio of 13.21 as of Jun. 28, 2026. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Diageo and its competitors. According to the industry distribution chart, Diageo ranks #41 out of 106 companies in the Beverages - Alcoholic industry, placing it in the top 38.7%.
Is Diageo's Forward PE Ratio too high?
Diageo's current Forward PE Ratio is 13.21. The Beverages - Alcoholic industry median Forward PE Ratio is 14.17. Diageo's value of 13.21 is 6.8% below this industry median. Based on the distribution chart, Diageo ranks #41 out of 106 companies in the Beverages - Alcoholic industry, which is above the industry midpoint. Overall, Diageo has a GF Score™ of 67/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Diageo's Forward PE Ratio compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Diageo ranks #41 out of 106 companies for Forward PE Ratio. This puts Diageo in the upper half of its industry. The industry median Forward PE Ratio is 14.17. Diageo's value of 13.21 is 6.8% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward PE Ratio for a Beverages - Alcoholic company?
The median Forward PE Ratio among Beverages - Alcoholic companies is 14.17, based on 106 companies in the industry. Companies in the top quartile (top 25%) have a Forward PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Forward PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Diageo's current Forward PE Ratio of 13.21 is 6.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward PE Ratio mean?
A high Forward PE Ratio can signal that a stock is expensive relative to its fundamentals. Forward P/E ratio is the share price dividend by the expected per-share earnings in the next 12 months. View historical data on Diageo and its competitors. For the Beverages - Alcoholic industry, the median Forward PE Ratio is 14.17 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Diageo's current Forward PE Ratio is 13.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Diageo stock overvalued right now?
Based on GuruFocus' analysis, Diageo (FRA:GUI) is currently considered Significantly Undervalued. The stock's GF Value™ is €27.90, compared to a current price of €18.28 — trading 34.5% below its estimated fair value. The current Forward PE Ratio is 13.21 and 6.8% below the Beverages - Alcoholic industry median of 14.17. Diageo's overall GF Score™ is 67/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward PE Ratio calculated?
Forward PE Ratio is calculated from a company's financial statements. For Diageo (FRA:GUI), the current Forward PE Ratio is 13.21 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Diageo (FRA:GUI) Overvalued in 2026?
Based on GuruFocus' analysis, Diageo stock appears to be undervalued.
The current stock price of €18.28 is trading 34.5% below its estimated GF Value™ of €27.90.
GuruFocus considers Diageo to be Significantly Undervalued.
Key valuation signals for FRA:GUI:
Forward PE Ratio: 13.21
GF Value™: €27.90 vs. price of €18.28 (34.5% below fair value)
Industry Position: 6.8% below the Beverages - Alcoholic median (#41 of 106)
No single metric tells the full story. See the FRA:GUI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.
67GF Score
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Forward PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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