DiageoFRA:GUI +2.59%64 3-1 Month Momentum % is 7.75% as of Jul. 03, 2026. GuruFocus rates FRA:GUI with a GF Score™ of 64/100 and a GF Value™ of €28.05 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 232 Beverages - Alcoholic companies, Diageo ranks better than 78.88% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-03), Diageo's 3-1 Month Momentum % is 7.75%.
The industry rank for Diageo's 3-1 Month Momentum % or its related term are showing as below:
FRA:GUI's 3-1 Month Momentum % is ranked better than 78.88% of 232
companies
in the Beverages - Alcoholic industry
Industry Median: -2.885
vs FRA:GUI: 7.75
Diageo (FRA:GUI) 3-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Diageo 3-1 Month Momentum % Related Terms
FRA:GUI vs BF.B: 3-1 Month Momentum % Comparison
For the Beverages - Wineries & Distilleries subindustry, Diageo's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Diageo 3-1 Month Momentum % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Diageo's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Diageo's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Diageo (FRA:GUI) has a 3-1 Month Momentum % of 7.75% as of Jul. 03, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Diageo and its competitors. According to the industry distribution chart, Diageo ranks #49 out of 232 companies in the Beverages - Alcoholic industry, placing it in the top 21.1%.
Is Diageo's 3-1 Month Momentum % too high?
Diageo's current 3-1 Month Momentum % is 7.75%. Based on the distribution chart, Diageo ranks #49 out of 232 companies in the Beverages - Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Diageo has a GF Score™ of 64/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Diageo's 3-1 Month Momentum % compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Diageo ranks #49 out of 232 companies for 3-1 Month Momentum %. This places Diageo in the top 21% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Beverages - Alcoholic company?
A good 3-1 Month Momentum % depends on the Beverages - Alcoholic industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Diageo and its competitors. Diageo's current 3-1 Month Momentum % is 7.75%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Diageo stock overvalued right now?
Based on GuruFocus' analysis, Diageo (FRA:GUI) is currently considered Significantly Undervalued. The stock's GF Value™ is €28.05, compared to a current price of €17.83 — trading 36.4% below its estimated fair value. The current 3-1 Month Momentum % is 7.75%. Diageo's overall GF Score™ is 64/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Diageo (FRA:GUI), the current 3-1 Month Momentum % is 7.75% as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Diageo (FRA:GUI) Overvalued in 2026?
Based on GuruFocus' analysis, Diageo stock appears to be undervalued.
The current stock price of €17.83 is trading 36.4% below its estimated GF Value™ of €28.05.
GuruFocus considers Diageo to be Significantly Undervalued.
Key valuation signals for FRA:GUI:
3-1 Month Momentum %: 7.75%
GF Value™: €28.05 vs. price of €17.83 (36.4% below fair value)
No single metric tells the full story. See the FRA:GUI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.
64GF Score
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