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Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Diageo's Selling and Marketing Expense for the
six
months ended in Dec. 2025 was €1,454 Mil.
Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 was €2,985 Mil.
Diageo Selling and Marketing Expense Related Terms
Diageo Selling and Marketing Expense Historical Data
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The historical data trend for Diageo's Selling and Marketing Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.
Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €2,985 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling and Marketing Expense of €2,985 Mil mean?
Diageo (FRA:GUI) has a Selling and Marketing Expense of €2,985 Mil as of Dec. 2025. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Diageo and its competitors.
Is Diageo's Selling and Marketing Expense too high?
Diageo's current Selling and Marketing Expense is €2,985 Mil. Overall, Diageo has a GF Score™ of 64/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Diageo's Selling and Marketing Expense compare to BF.B?
Diageo's Selling and Marketing Expense of €2,985 Mil can be compared against companies in the Beverages - Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Beverages - Alcoholic company?
A good Selling and Marketing Expense depends on the Beverages - Alcoholic industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Diageo and its competitors. Diageo's current Selling and Marketing Expense is €2,985 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Diageo stock overvalued right now?
Based on GuruFocus' analysis, Diageo (FRA:GUI) is currently considered Significantly Undervalued. The stock's GF Value™ is €28.00, compared to a current price of €19.29 — trading 31.1% below its estimated fair value. The current Selling and Marketing Expense is €2,985 Mil. Diageo's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Diageo (FRA:GUI), the current Selling and Marketing Expense is €2,985 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Diageo (FRA:GUI) Overvalued in 2026?
Based on GuruFocus' analysis, Diageo stock appears to be undervalued.
The current stock price of €19.29 is trading 31.1% below its estimated GF Value™ of €28.00.
GuruFocus considers Diageo to be Significantly Undervalued.
Key valuation signals for FRA:GUI:
Selling and Marketing Expense: €2,985 Mil
GF Value™: €28.00 vs. price of €19.29 (31.1% below fair value)
No single metric tells the full story. See the FRA:GUI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.
64GF Score
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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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