AREB (American Rebel Holdings) Enterprise Value: $21.12 Mil (As of Jun. 27, 2026) ***


AREB American Rebel Holdings Inc AREB
10 GF Score
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! 6 Warning Signs
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What is American Rebel Holdings Enterprise Value?

American Rebel Holdings AREB -5.00% 10 Enterprise Value is $21.12 Mil as of Jun. 27, 2026. GuruFocus rates AREB with a GF Score™ of 10/100. The stock has 6 warning signs investors should review.

Think of Enterprise Value as the theoretical takeover price. It is more comprehensive than market capitalization (Market Cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, American Rebel Holdings's Enterprise Value is $21.12 Mil. American Rebel Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was $-32.96 Mil. Therefore, American Rebel Holdings's EV-to-EBIT ratio for today is -0.64.

EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA. As of today, American Rebel Holdings's Enterprise Value is $21.12 Mil. American Rebel Holdings's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was $-32.62 Mil. Therefore, American Rebel Holdings's EV-to-EBITDA ratio for today is -0.65.

EV-to-Revenue is calculated as Enterprise Value divided by its Revenue. As of today, American Rebel Holdings's Enterprise Value is $21.12 Mil. American Rebel Holdings's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 was $9.00 Mil. Therefore, American Rebel Holdings's EV-to-Revenue ratio for today is 2.35.

EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations. As of today, American Rebel Holdings's Enterprise Value is $21.12 Mil. American Rebel Holdings's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 was $-7.70 Mil. Therefore, American Rebel Holdings's EV-to-OCF ratio for today is -2.74.

EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow. As of today, American Rebel Holdings's Enterprise Value is $21.12 Mil. American Rebel Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was $-8.03 Mil. Therefore, American Rebel Holdings's EV-to-FCF ratio for today is -2.63.

*** Please note that the current Enterprise Value is calculated using the current market capitalization and the most recently available financial data. If key financial fields—Long-Term Debt & Capital Lease Obligation and Short-Term Debt & Capital Lease Obligation—are recorded as null in the latest reporting period, our data vendor will default to using data from the prior period with valid entries.


American Rebel Holdings  (OTCPK:AREB) Enterprise Value Explanation

When an investor buy a company, the investor needs to pay not only the common shares, he/she also needs to pay the shareholders of Preferred Stocks. He also assumes the debt of the company, and receives the cash on the company's balance sheet.

If a company has more cash than debt, the investor actually pays less than the Market Cap because he immediately owns the cash once the transaction goes through.

The market value of Preferred Stock needs to be added to the market value of common stocks in the calculation of Enterprise Value.

For the companies with the same Market Cap, the smaller the Enterprise Value is, the cheaper the company is.

Enterprise Value can be negative when the company's net cash is more than its Market Cap. In this case the investor is basically getting the company for free and get paid for that.

1. EV-to-EBIT is calculated as Enterprise Value divided by its EBIT.

American Rebel Holdings's EV-to-EBIT for today is

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=21.123/-32.959
=-0.64

American Rebel Holdings's current Enterprise Value is $21.12 Mil.
American Rebel Holdings's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-32.96 Mil.

2. EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA.

American Rebel Holdings's EV-to-EBITDA for today is:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA(TTM)
=21.123/-32.62
=-0.65

American Rebel Holdings's current Enterprise Value is $21.12 Mil.
American Rebel Holdings's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-32.62 Mil.

3. EV-to-Revenue is calculated as Enterprise Value divided by its Revenue.

American Rebel Holdings's EV-to-Revenue for today is:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=21.123/8.997
=2.35

American Rebel Holdings's current Enterprise Value is $21.12 Mil.
American Rebel Holdings's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $9.00 Mil.

4. EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations.

American Rebel Holdings's EV-to-OCF for today is:

EV-to-OCF=Enterprise Value (Today)/Cash Flow from Operations (TTM)
=21.123/-7.703
=-2.74

American Rebel Holdings's current Enterprise Value is $21.12 Mil.
American Rebel Holdings's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-7.70 Mil.

5. EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow.

American Rebel Holdings's EV-to-FCF for today is:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=21.123/-8.03
=-2.63

American Rebel Holdings's current Enterprise Value is $21.12 Mil.
American Rebel Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-8.03 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


American Rebel Holdings Enterprise Value Related Terms


American Rebel Holdings Enterprise Value Historical Data

* Premium members only.

The historical data trend for American Rebel Holdings's Enterprise Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

American Rebel Holdings Enterprise Value Chart

American Rebel Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Enterprise Value
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 26.29

American Rebel Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Enterprise Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 26.29 18.83

AREB vs SKFG, AHRO, NKE: Enterprise Value Comparison

For the Footwear & Accessories subindustry, American Rebel Holdings's Enterprise Value, along with its competitors' market caps and Enterprise Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


American Rebel Holdings Enterprise Value vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, American Rebel Holdings's Enterprise Value distribution charts can be found below:

* The bar in red indicates where American Rebel Holdings's Enterprise Value falls into.


AREB
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American Rebel Holdings Inc AREB
Enterprise Value is just one metric. See GF Score™, valuation, warning signs, and more.
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American Rebel Holdings Enterprise Value Calculation

Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

American Rebel Holdings's Enterprise Value for the fiscal year that ended in Dec. 2025 is calculated as

American Rebel Holdings's Enterprise Value for the quarter that ended in Mar. 2026 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Enterprise Value →
What does a Enterprise Value of $21.12 Mil mean?
American Rebel Holdings (AREB) has a Enterprise Value of $21.12 Mil as of Jun. 27, 2026. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on American Rebel Holdings and its competitors.
Is American Rebel Holdings' Enterprise Value too high?
American Rebel Holdings' current Enterprise Value is $21.12 Mil. Overall, American Rebel Holdings has a GF Score™ of 10/100, reflecting its overall financial health beyond just this single metric.
How does American Rebel Holdings' Enterprise Value compare to SKFG and AHRO?
American Rebel Holdings' Enterprise Value of $21.12 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Enterprise Value for a Manufacturing - Apparel & Accessories company?
A good Enterprise Value depends on the Manufacturing - Apparel & Accessories industry context. However, Enterprise Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Enterprise Value mean?
A high Enterprise Value can signal that a stock is expensive relative to its fundamentals. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on American Rebel Holdings and its competitors. American Rebel Holdings's current Enterprise Value is $21.12 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Rebel Holdings stock overvalued right now?
American Rebel Holdings (AREB) has a current Enterprise Value of $21.12 Mil. The current Enterprise Value is $21.12 Mil. American Rebel Holdings' overall GF Score™ is 10/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Enterprise Value calculated?
Enterprise Value is calculated from a company's financial statements. For American Rebel Holdings (AREB), the current Enterprise Value is $21.12 Mil as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

American Rebel Holdings Business Description

Address 218 3rd Avenue North, Suite 400, Nashville, TN, USA, 37201
American Rebel Holdings Inc develops self-defense, safe storage, and patriotic product areas using a wholesale distribution network, utilizing personal appearances, musical venue performances, as well as e-commerce and television. It designs, manufactures, and markets concealed carry products. It offers products ranging from backpacks, jackets, coats, and others. The company views its operations and manages its business as one operating segment engaged in patriotic goods, comprised of safes, soft goods, and beer.
10GF Score

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