American Rebel HoldingsAREB +7.20%10 ROA % is -87.51% as of Mar. 2026. GuruFocus rates AREB with a GF Score™ of 10/100. The stock has 6 warning signs investors should review. Among 1,070 Manufacturing - Apparel & Accessories companies, American Rebel Holdings ranks worse than 99.53% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. American Rebel Holdings's annualizedNet Income for the quarter that ended in Mar. 2026 was $-27.37 Mil.
American Rebel Holdings's average Total Assets over the quarter that ended in Mar. 2026 was $31.27 Mil. Therefore, American Rebel Holdings's annualized ROA % for the quarter that ended in Mar. 2026 was -87.51%.
The historical rank and industry rank for American Rebel Holdings's ROA % or its related term are showing as below:
AREB'
s ROA % Range Over the Past 10 Years
Min: -583.64 Med: -300.85 Max: -80.77
Current: -151.68
During the past 12 years, American Rebel Holdings's highest ROA % was -80.77%. The lowest was -583.64%. And the median was -300.85%.
American Rebel Holdings (OTCPK:AREB) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, American Rebel Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
American Rebel Holdings ROA % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, American Rebel Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where American Rebel Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
American Rebel Holdings (AREB) has a ROA % of -87.51% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on American Rebel Holdings and its competitors. According to the industry distribution chart, American Rebel Holdings ranks #1065 out of 1070 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 99.5%.
Is American Rebel Holdings' ROA % too high?
American Rebel Holdings' current ROA % is -87.51%. Based on the distribution chart, American Rebel Holdings ranks #1065 out of 1070 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, American Rebel Holdings has a GF Score™ of 10/100, reflecting its overall financial health beyond just this single metric.
How does American Rebel Holdings' ROA % compare to SKFG and AHRO?
According to the Manufacturing - Apparel & Accessories industry distribution chart, American Rebel Holdings ranks #1065 out of 1070 companies for ROA %. This places American Rebel Holdings in the lower half of its industry. The industry median ROA % is 1.94. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Manufacturing - Apparel & Accessories company?
The median ROA % among Manufacturing - Apparel & Accessories companies is 1.94, based on 1,070 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on American Rebel Holdings and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROA % is 1.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. American Rebel Holdings's current ROA % is -87.51%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Rebel Holdings stock overvalued right now?
American Rebel Holdings (AREB) has a current ROA % of -87.51%. The current ROA % is -87.51%. American Rebel Holdings' overall GF Score™ is 10/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For American Rebel Holdings (AREB), the current ROA % is -87.51% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
American Rebel Holdings Inc develops self-defense, safe storage, and patriotic product areas using a wholesale distribution network, utilizing personal appearances, musical venue performances, as well as e-commerce and television. It designs, manufactures, and markets concealed carry products. It offers products ranging from backpacks, jackets, coats, and others. The company views its operations and manages its business as one operating segment engaged in patriotic goods, comprised of safes, soft goods, and beer.
10GF Score
Get the complete analysis for AREB
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
AREB has been successfully added to your 
