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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. American Rebel Holdings's Goodwill for the quarter that ended in Jun. 2026 was $0.00 Mil. American Rebel Holdings's Total Assets for the quarter that ended in Jun. 2026 was $27.70 Mil.
Therefore, American Rebel Holdings's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.00.
American Rebel Holdings (OTCPK:AREB) Goodwill-to-Asset Explanation
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
American Rebel Holdings Goodwill-to-Asset Related Terms
American Rebel Holdings Goodwill-to-Asset Historical Data
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The historical data trend for American Rebel Holdings's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AREB vs FMFC, NKE, DECK: Goodwill-to-Asset Comparison
For the Footwear & Accessories subindustry, American Rebel Holdings's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
American Rebel Holdings Goodwill-to-Asset vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, American Rebel Holdings's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where American Rebel Holdings's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
American Rebel Holdings (AREB) has a Goodwill-to-Asset of 0.00 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on American Rebel Holdings and its competitors.
Is American Rebel Holdings' Goodwill-to-Asset too high?
American Rebel Holdings' current Goodwill-to-Asset is 0.00. Overall, American Rebel Holdings has a GF Score™ of 21/100, reflecting its overall financial health beyond just this single metric.
How does American Rebel Holdings' Goodwill-to-Asset compare to FMFC and NKE?
American Rebel Holdings' Goodwill-to-Asset of 0.00 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Manufacturing - Apparel & Accessories company?
A good Goodwill-to-Asset depends on the Manufacturing - Apparel & Accessories industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on American Rebel Holdings and its competitors. American Rebel Holdings's current Goodwill-to-Asset is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Rebel Holdings stock overvalued right now?
American Rebel Holdings (AREB) has a current Goodwill-to-Asset of 0.00. The current Goodwill-to-Asset is 0.00. American Rebel Holdings' overall GF Score™ is 21/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For American Rebel Holdings (AREB), the current Goodwill-to-Asset is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
American Rebel Holdings Inc develops self-defense, safe storage, and patriotic product areas using a wholesale distribution network, utilizing personal appearances, musical venue performances, as well as e-commerce and television. It designs, manufactures, and markets concealed carry products. It offers products ranging from backpacks, jackets, coats, and others. The company views its operations and manages its business as one operating segment engaged in patriotic goods, comprised of safes, soft goods, and beer.
21GF Score
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