AREB (American Rebel Holdings) Gross Profit: $-1.01 Mil (TTM As of Jun. 2026)

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AREB American Rebel Holdings Inc AREB
21 GF Score
Price $0.16
! 7 Warning Signs
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What is American Rebel Holdings Gross Profit?

American Rebel Holdings AREB -10.14% 21 Gross Profit is $-1.01 Mil as of Jun. 2026. GuruFocus rates AREB with a GF Score™ of 21/100. The stock has 7 warning signs investors should review.

American Rebel Holdings's gross profit for the three months ended in Jun. 2026 was $-0.16 Mil. American Rebel Holdings's gross profit for the trailing twelve months (TTM) ended in Jun. 2026 was $-1.01 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. American Rebel Holdings's gross profit for the three months ended in Jun. 2026 was $-0.16 Mil. American Rebel Holdings's Revenue for the three months ended in Jun. 2026 was $1.99 Mil. Therefore, American Rebel Holdings's Gross Margin % for the quarter that ended in Jun. 2026 was -7.85%.

American Rebel Holdings had a gross margin of -7.85% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage

During the past 12 years, the highest Gross Margin % of American Rebel Holdings was 71.43%. The lowest was -12.36%. And the median was 20.93%.


American Rebel Holdings  (OTCPK:AREB) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

American Rebel Holdings had a gross margin of -7.85% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage


American Rebel Holdings Gross Profit Related Terms


American Rebel Holdings Gross Profit Historical Data

* Premium members only.

The historical data trend for American Rebel Holdings's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

American Rebel Holdings Gross Profit Chart

American Rebel Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Profit
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.18 -0.81 1.80 -0.12 -0.20

American Rebel Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.03 -0.20 -0.26 -0.39 -0.16

AREB vs FMFC, NKE, DECK: Gross Profit Comparison

For the Footwear & Accessories subindustry, American Rebel Holdings's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


American Rebel Holdings Gross Profit vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, American Rebel Holdings's Gross Profit distribution charts can be found below:

* The bar in red indicates where American Rebel Holdings's Gross Profit falls into.


AREB
21GF Score
American Rebel Holdings Inc AREB
Gross Profit is just one metric. See GF Score™, valuation, warning signs, and more.
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American Rebel Holdings Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

American Rebel Holdings's Gross Profit for the fiscal year that ended in Dec. 2025 is calculated as

Gross Profit (A: Dec. 2025 )=Revenue - Cost of Goods Sold
=9.522 - 9.72
=-0.20

American Rebel Holdings's Gross Profit for the quarter that ended in Jun. 2026 is calculated as

Gross Profit (Q: Jun. 2026 )=Revenue - Cost of Goods Sold
=1.986 - 2.142
=-0.16

Gross Profit for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-1.01 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

American Rebel Holdings's Gross Margin % for the quarter that ended in Jun. 2026 is calculated as

Gross Margin % (Q: Jun. 2026 )=Gross Profit (Q: Jun. 2026 ) / Revenue (Q: Jun. 2026 )
=(Revenue - Cost of Goods Sold) / Revenue
=-0.16 / 1.986
=-7.85 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Profit →
What does a Gross Profit of $-1.01 Mil mean?
American Rebel Holdings (AREB) has a Gross Profit of $-1.01 Mil as of Jun. 2026. Gross Profit equals net sales less total cost of goods sold. View historical data on American Rebel Holdings and its competitors.
Is American Rebel Holdings' Gross Profit too high?
American Rebel Holdings' current Gross Profit is $-1.01 Mil. Overall, American Rebel Holdings has a GF Score™ of 21/100, reflecting its overall financial health beyond just this single metric.
How does American Rebel Holdings' Gross Profit compare to FMFC and NKE?
American Rebel Holdings' Gross Profit of $-1.01 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Profit for a Manufacturing - Apparel & Accessories company?
A good Gross Profit depends on the Manufacturing - Apparel & Accessories industry context. However, Gross Profit should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Profit mean?
A high Gross Profit can signal that a stock is expensive relative to its fundamentals. Gross Profit equals net sales less total cost of goods sold. View historical data on American Rebel Holdings and its competitors. American Rebel Holdings's current Gross Profit is $-1.01 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Rebel Holdings stock overvalued right now?
American Rebel Holdings (AREB) has a current Gross Profit of $-1.01 Mil. The current Gross Profit is $-1.01 Mil. American Rebel Holdings' overall GF Score™ is 21/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Profit calculated?
Gross Profit is calculated from a company's financial statements. For American Rebel Holdings (AREB), the current Gross Profit is $-1.01 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

American Rebel Holdings Business Description

Address 218 3rd Avenue North, Suite 400, Nashville, TN, USA, 37201
American Rebel Holdings Inc develops self-defense, safe storage, and patriotic product areas using a wholesale distribution network, utilizing personal appearances, musical venue performances, as well as e-commerce and television. It designs, manufactures, and markets concealed carry products. It offers products ranging from backpacks, jackets, coats, and others. The company views its operations and manages its business as one operating segment engaged in patriotic goods, comprised of safes, soft goods, and beer.
21GF Score

Get the complete analysis for AREB

Gross Profit is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.16
Price