American Rebel HoldingsAREB 10 Gross Margin % is -19.85% as of Mar. 2026. GuruFocus rates AREB with a GF Score™ of 10/100. The stock has 6 warning signs investors should review. Among 1,027 Manufacturing - Apparel & Accessories companies, American Rebel Holdings ranks worse than 98.34% on this metric.
American Rebel Holdings had a gross margin of -19.85% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for American Rebel Holdings was 0.00% per year.
American Rebel Holdings (OTCPK:AREB) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
American Rebel Holdings had a gross margin of -19.85% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
American Rebel Holdings Gross Margin % Related Terms
American Rebel Holdings Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AREB vs SKFG, AHRO, NKE: Gross Margin % Comparison
For the Footwear & Accessories subindustry, American Rebel Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
American Rebel Holdings Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, American Rebel Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where American Rebel Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
American Rebel Holdings (AREB) has a Gross Margin % of -19.85% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on American Rebel Holdings and its competitors. According to the industry distribution chart, American Rebel Holdings ranks #1010 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 98.3%.
Is American Rebel Holdings' Gross Margin % too high?
American Rebel Holdings' current Gross Margin % is -19.85%. Based on the distribution chart, American Rebel Holdings ranks #1010 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, American Rebel Holdings has a GF Score™ of 10/100, reflecting its overall financial health beyond just this single metric.
How does American Rebel Holdings' Gross Margin % compare to SKFG and AHRO?
According to the Manufacturing - Apparel & Accessories industry distribution chart, American Rebel Holdings ranks #1010 out of 1027 companies for Gross Margin %. This places American Rebel Holdings in the lower half of its industry. The industry median Gross Margin % is 28.34. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.34, based on 1,027 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on American Rebel Holdings and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. American Rebel Holdings's current Gross Margin % is -19.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is American Rebel Holdings stock overvalued right now?
American Rebel Holdings (AREB) has a current Gross Margin % of -19.85%. The current Gross Margin % is -19.85%. American Rebel Holdings' overall GF Score™ is 10/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For American Rebel Holdings (AREB), the current Gross Margin % is -19.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
American Rebel Holdings Inc develops self-defense, safe storage, and patriotic product areas using a wholesale distribution network, utilizing personal appearances, musical venue performances, as well as e-commerce and television. It designs, manufactures, and markets concealed carry products. It offers products ranging from backpacks, jackets, coats, and others. The company views its operations and manages its business as one operating segment engaged in patriotic goods, comprised of safes, soft goods, and beer.
10GF Score
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