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Hour LoopHOUR -0.24%77 FCF Margin % is -7.37% as of Mar. 2026. GuruFocus rates HOUR with a GF Score™ of 77/100 and a GF Value™ of $1.84 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 1,125 Retail - Cyclical companies, Hour Loop ranks worse than 66.67% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Hour Loop's Free Cash Flow for the
three
months ended in Mar. 2026 was $-2.2 Mil. Hour Loop's Revenue for the
three
months ended in Mar. 2026 was $29.9 Mil. Therefore, Hour Loop's FCF Margin % for the quarter that ended in Mar. 2026 was -7.37%.
The historical rank and industry rank for Hour Loop's FCF Margin % or its related term are showing as below:
HOUR'
s FCF Margin % Range Over the Past 10 Years
Min: -12.45 Med: 0.2 Max: 12.34
Current: 0.22
During the past 7 years, the highest FCF Margin % of Hour Loop was 12.34%. The lowest was -12.45%. And the median was 0.20%.
HOUR's FCF Margin % is ranked worse than 66.67% of 1125
companies
in the Retail - Cyclical industry
Industry Median: 3.01
vs HOUR: 0.22
Hour Loop FCF Margin % Related Terms
Hour Loop FCF Margin % Historical Data
* Premium members only.
The historical data trend for Hour Loop's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, Hour Loop's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hour Loop FCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Hour Loop's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Hour Loop's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hour Loop (HOUR) has a FCF Margin % of -7.37% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hour Loop and its competitors. According to the industry distribution chart, Hour Loop ranks #750 out of 1125 companies in the Retail - Cyclical industry, placing it in the top 66.7%.
Is Hour Loop's FCF Margin % too high?
Hour Loop's current FCF Margin % is -7.37%. Based on the distribution chart, Hour Loop ranks #750 out of 1125 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Hour Loop has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hour Loop's FCF Margin % compare to LITB and AAQL?
According to the Retail - Cyclical industry distribution chart, Hour Loop ranks #750 out of 1125 companies for FCF Margin %. This places Hour Loop in the lower half of its industry. The industry median FCF Margin % is 3.01. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Retail - Cyclical company?
The median FCF Margin % among Retail - Cyclical companies is 3.01, based on 1,125 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Hour Loop and its competitors. For the Retail - Cyclical industry, the median FCF Margin % is 3.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hour Loop's current FCF Margin % is -7.37%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hour Loop stock overvalued right now?
Based on GuruFocus' analysis, Hour Loop (HOUR) is currently considered Modestly Overvalued. The stock's GF Value™ is $1.84, compared to a current price of $2.05 — trading 11.4% above its estimated fair value. The current FCF Margin % is -7.37%. Hour Loop's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Hour Loop (HOUR), the current FCF Margin % is -7.37% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hour Loop (HOUR) Overvalued in 2026?
Based on GuruFocus' analysis, Hour Loop stock appears to be overvalued.
The current stock price of $2.05 is trading 11.4% above its estimated GF Value™ of $1.84.
GuruFocus considers Hour Loop to be Modestly Overvalued.
Key valuation signals for HOUR:
FCF Margin %: -7.37%
GF Value™: $1.84 vs. price of $2.05 (11.4% above fair value)
No single metric tells the full story. See the HOUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).
77GF Score
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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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