HOUR (Hour Loop) ROC (Joel Greenblatt) %: 91.21% (As of Mar. 2026) — 195% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HOUR Hour Loop Inc HOUR
77 GF Score
Price $2.07
GF Value $1.84
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is Hour Loop ROC (Joel Greenblatt) %?

Hour Loop HOUR -0.24% 77 ROC (Joel Greenblatt) % is 91.21% as of Mar. 2026, which is 195% above its 10-year median of 30.94. GuruFocus rates HOUR with a GF Score™ of 77/100 and a GF Value™ of $1.84 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,124 Retail - Cyclical companies, Hour Loop ranks better than 85.68% on this metric.

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Hour Loop's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 91.21%.

The historical rank and industry rank for Hour Loop's ROC (Joel Greenblatt) % or its related term are showing as below:

HOUR' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -124.33   Med: 30.94   Max: 7653.79
Current: 44.15

During the past 7 years, Hour Loop's highest ROC (Joel Greenblatt) % was 7653.79%. The lowest was -124.33%. And the median was 30.94%.

HOUR's ROC (Joel Greenblatt) % is ranked better than
85.68% of 1124 companies
in the Retail - Cyclical industry
Industry Median: 11.525 vs HOUR: 44.15

Hour Loop's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.


Hour Loop  (NAS:HOUR) ROC (Joel Greenblatt) % Explanation

The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.

Joel Greenblatt uses his definition of Return on Capital and Earnings Yield (Joel Greenblatt) % to rank companies.


Hour Loop ROC (Joel Greenblatt) % Related Terms


Hour Loop ROC (Joel Greenblatt) % Historical Data

* Premium members only.

The historical data trend for Hour Loop's ROC (Joel Greenblatt) % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hour Loop ROC (Joel Greenblatt) % Chart

Hour Loop Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROC (Joel Greenblatt) %
Get a 7-Day Free Trial 7,653.79 -54.18 -49.16 30.94 89.82

Hour Loop Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROC (Joel Greenblatt) % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 82.93 92.89 42.77 -61.06 91.21

HOUR vs LITB, AAQL, UZX: ROC (Joel Greenblatt) % Comparison

For the Internet Retail subindustry, Hour Loop's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hour Loop ROC (Joel Greenblatt) % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Hour Loop's ROC (Joel Greenblatt) % distribution charts can be found below:

* The bar in red indicates where Hour Loop's ROC (Joel Greenblatt) % falls into.


HOUR
77GF Score
Hour Loop Inc HOUR
ROC (Joel Greenblatt) % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hour Loop ROC (Joel Greenblatt) % Calculation

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:

ROC (Joel Greenblatt) %=EBIT/Average of (Net fixed Assets + Net Working Capital)

EBIT stands for Earnings Before Interest and Taxes.

Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.

GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.

Working Capital(Q: Dec. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(0.236 + 18.299 + 0.396) - (14.485 + 0 + 1.511)
=2.935

Working Capital(Q: Mar. 2026 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(0.865 + 21.088 + 0.633) - (15.617 + 0 + 0.166)
=6.803

When net working capital is negative, 0 is used.

So ROC (Joel Greenblatt) % of Hour Loop for the quarter that ended in Mar. 2026 can be restated as:

ROC (Joel Greenblatt) %(Q: Mar. 2026 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Dec. 2025  Q: Mar. 2026
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=4.668/( ( (0.265 + max(2.935, 0)) + (0.233 + max(6.803, 0)) )/ 2 )
=4.668/( ( 3.2 + 7.036 )/ 2 )
=4.668/5.118
=91.21 %

Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a ROC (Joel Greenblatt) % of 91.21% mean?
Hour Loop (HOUR) has a ROC (Joel Greenblatt) % of 91.21% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Hour Loop and its competitors. This is 195% above median its historical median of 30.94. According to the industry distribution chart, Hour Loop ranks #161 out of 1124 companies in the Retail - Cyclical industry, placing it in the top 14.3%.
Is Hour Loop's ROC (Joel Greenblatt) % too high?
Hour Loop's current ROC (Joel Greenblatt) % of 91.21% is 195% above median its 10-year median of 30.94. The Retail - Cyclical industry median ROC (Joel Greenblatt) % is 11.53. Hour Loop's value of 91.21% is 691.4% above this industry median. Based on the distribution chart, Hour Loop ranks #161 out of 1124 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Hour Loop has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hour Loop's ROC (Joel Greenblatt) % compare to LITB and AAQL?
According to the Retail - Cyclical industry distribution chart, Hour Loop ranks #161 out of 1124 companies for ROC (Joel Greenblatt) %. This places Hour Loop in the top 14% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 11.53. Hour Loop's value of 91.21% is 691.4% above this benchmark. While the company's 10-year median is 30.94 vs. the industry median of 11.53, Hour Loop has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Retail - Cyclical company?
The median ROC (Joel Greenblatt) % among Retail - Cyclical companies is 11.53, based on 1,124 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hour Loop's current ROC (Joel Greenblatt) % of 91.21% is 691.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Hour Loop and its competitors. For the Retail - Cyclical industry, the median ROC (Joel Greenblatt) % is 11.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hour Loop's current ROC (Joel Greenblatt) % is 91.21%, which is 195% above median its own 10-year median of 30.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hour Loop stock overvalued right now?
Based on GuruFocus' analysis, Hour Loop (HOUR) is currently considered Fairly Valued. The stock's GF Value™ is $1.84, compared to a current price of $2.07 — trading 12.5% above its estimated fair value. The current ROC (Joel Greenblatt) % is 91.21%, which is 195% above median its 10-year median of 30.94 and 691.4% above the Retail - Cyclical industry median of 11.53. Hour Loop's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Hour Loop (HOUR), the current ROC (Joel Greenblatt) % is 91.21% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hour Loop (HOUR) Overvalued in 2026?

Based on GuruFocus' analysis, Hour Loop stock appears to be overvalued. The current stock price of $2.07 is trading 12.5% above its estimated GF Value™ of $1.84. GuruFocus considers Hour Loop to be Fairly Valued.

Key valuation signals for HOUR:

  • ROC (Joel Greenblatt) %: 91.21% (195% above median its 10-year median of 30.94)
  • GF Value™: $1.84 vs. price of $2.07 (12.5% above fair value)
  • GF Score™: 77/100 with 3 warning signs
  • Industry Position: 691.4% above the Retail - Cyclical median (#161 of 1124)

No single metric tells the full story. See the HOUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hour Loop Business Description

Address 8201 164th Avenue NE, Suite 200, Redmond, WA, USA, 98052-7615
Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).
77GF Score

Get the complete analysis for HOUR

ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.07
Price
$1.84
GF Value