HOUR (Hour Loop) FCF Yield %: 0.44 (As of Jul. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HOUR Hour Loop Inc HOUR
77 GF Score
Price $2.05
GF Value $1.84
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is Hour Loop FCF Yield %?

Hour Loop HOUR -0.24% 77 FCF Yield % is 0.44 as of Jul. 13, 2026. GuruFocus rates HOUR with a GF Score™ of 77/100 and a GF Value™ of $1.84 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,125 Retail - Cyclical companies, Hour Loop ranks worse than 66.22% on this metric.

FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.

As of today, Hour Loop's Trailing 12-Month Free Cash Flow is $0.3 Mil, and Market Cap is $72.8 Mil. Therefore, Hour Loop's FCF Yield % for today is 0.44%.

The historical rank and industry rank for Hour Loop's FCF Yield % or its related term are showing as below:

HOUR' s FCF Yield % Range Over the Past 10 Years
Min: -15.7   Med: -0.08   Max: 10
Current: 0.44


During the past 7 years, the highest FCF Yield % of Hour Loop was 10.00%. The lowest was -15.70%. And the median was -0.08%.

HOUR's FCF Yield % is ranked worse than
66.22% of 1125 companies
in the Retail - Cyclical industry
Industry Median: 4.3 vs HOUR: 0.44

Hour Loop's FCF Margin % for the quarter that ended in Mar. 2026 was -7.37%.


Hour Loop FCF Yield % Explanation

Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.


Hour Loop FCF Yield % Related Terms


Hour Loop FCF Yield % Historical Data

* Premium members only.

The historical data trend for Hour Loop's FCF Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hour Loop FCF Yield % Chart

Hour Loop Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
FCF Yield %
Get a 7-Day Free Trial 0.00 -13.06 -4.28 0.35 3.95

Hour Loop Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
FCF Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.19 -7.18 1.74 18.83 -14.22

HOUR vs LITB, AAQL, UZX: FCF Yield % Comparison

For the Internet Retail subindustry, Hour Loop's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hour Loop FCF Yield % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Hour Loop's FCF Yield % distribution charts can be found below:

* The bar in red indicates where Hour Loop's FCF Yield % falls into.


HOUR
77GF Score
Hour Loop Inc HOUR
FCF Yield % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hour Loop FCF Yield % Calculation

FCF Yield % is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.

Hour Loop's FCF Yield % for the fiscal year that ended in Dec. 2025 is calculated as

FCF Yield %=Free Cash Flow / Market Cap
=2.503 / 63.3168
=3.95%

Hour Loop's annualized FCF Yield % for the quarter that ended in Mar. 2026 is calculated as

FCF Yield %=Free Cash Flow * Annualized Factor / Market Cap
=-2.207 * 4 / 62.09976
=-14.22%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about FCF Yield % →
What does a FCF Yield % of 0.44 mean?
Hour Loop (HOUR) has a FCF Yield % of 0.44 as of Jul. 13, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Hour Loop and its competitors. According to the industry distribution chart, Hour Loop ranks #745 out of 1125 companies in the Retail - Cyclical industry, placing it in the top 66.2%.
Is Hour Loop's FCF Yield % too high?
Hour Loop's current FCF Yield % is 0.44. The Retail - Cyclical industry median FCF Yield % is 4.30. Hour Loop's value of 0.44 is 89.8% below this industry median. Based on the distribution chart, Hour Loop ranks #745 out of 1125 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Hour Loop has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Hour Loop's FCF Yield % compare to LITB and AAQL?
According to the Retail - Cyclical industry distribution chart, Hour Loop ranks #745 out of 1125 companies for FCF Yield %. This places Hour Loop in the lower half of its industry. The industry median FCF Yield % is 4.30. Hour Loop's value of 0.44 is 89.8% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Retail - Cyclical company?
The median FCF Yield % among Retail - Cyclical companies is 4.30, based on 1,125 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hour Loop's current FCF Yield % of 0.44 is 89.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Hour Loop and its competitors. For the Retail - Cyclical industry, the median FCF Yield % is 4.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hour Loop's current FCF Yield % is 0.44. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hour Loop stock overvalued right now?
Based on GuruFocus' analysis, Hour Loop (HOUR) is currently considered Fairly Valued. The stock's GF Value™ is $1.84, compared to a current price of $2.05 — trading 11.4% above its estimated fair value. The current FCF Yield % is 0.44 and 89.8% below the Retail - Cyclical industry median of 4.30. Hour Loop's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Hour Loop (HOUR), the current FCF Yield % is 0.44 as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hour Loop (HOUR) Overvalued in 2026?

Based on GuruFocus' analysis, Hour Loop stock appears to be overvalued. The current stock price of $2.05 is trading 11.4% above its estimated GF Value™ of $1.84. GuruFocus considers Hour Loop to be Fairly Valued.

Key valuation signals for HOUR:

  • FCF Yield %: 0.44
  • GF Value™: $1.84 vs. price of $2.05 (11.4% above fair value)
  • GF Score™: 77/100 with 3 warning signs
  • Industry Position: 89.8% below the Retail - Cyclical median (#745 of 1125)

No single metric tells the full story. See the HOUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hour Loop Business Description

Address 8201 164th Avenue NE, Suite 200, Redmond, WA, USA, 98052-7615
Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).
77GF Score

Get the complete analysis for HOUR

FCF Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.05
Price
$1.84
GF Value