HOUR (Hour Loop) Margin of Safety % (DCF Earnings Based): N/A (As of Jul. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HOUR Hour Loop Inc HOUR
77 GF Score
Price $2.05
GF Value $1.84
Valuation Modestly Overvalued
! 3 Warning Signs
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What is Hour Loop Margin of Safety % (DCF Earnings Based)?

Margin of Safety % (DCF Earnings Based) = (Intrinsic Value: DCF (Earnings Based) - Current Price) / Intrinsic Value: DCF (Earnings Based).

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Hour Loop's Predictability Rank is Not Rated. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF Earnings Based) is not calculated.

HOUR vs LITB, AAQL, UZX: Margin of Safety % (DCF Earnings Based) Comparison

For the Internet Retail subindustry, Hour Loop's Margin of Safety % (DCF Earnings Based), along with its competitors' market caps and Margin of Safety % (DCF Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Hour Loop Margin of Safety % (DCF Earnings Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Hour Loop's Margin of Safety % (DCF Earnings Based) distribution charts can be found below:

* The bar in red indicates where Hour Loop's Margin of Safety % (DCF Earnings Based) falls into.


HOUR
77GF Score
Hour Loop Inc HOUR
Margin of Safety % (DCF Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Hour Loop (HOUR) Overvalued in 2026?

Based on GuruFocus' analysis, Hour Loop stock appears to be overvalued. The current stock price of $2.05 is trading 11.4% above its estimated GF Value™ of $1.84. GuruFocus considers Hour Loop to be Modestly Overvalued.

Key valuation signals for HOUR:

  • Margin of Safety % (DCF Earnings Based): N/A
  • GF Value™: $1.84 vs. price of $2.05 (11.4% above fair value)
  • GF Score™: 77/100 with 3 warning signs

No single metric tells the full story. See the HOUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Hour Loop Business Description

Address 8201 164th Avenue NE, Suite 200, Redmond, WA, USA, 98052-7615
Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).
77GF Score

Get the complete analysis for HOUR

Margin of Safety % (DCF Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.05
Price
$1.84
GF Value