Marriott InternationalMEX:MAR +1.41%79 FCF Margin % is 10.94% as of Mar. 2026, which is 16% above its 10-year median of 9.47. GuruFocus rates MEX:MAR with a GF Score™ of 79/100 and a GF Value™ of MXN5,097.41 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 843 Travel & Leisure companies, Marriott International ranks better than 63.7% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Marriott International's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Marriott International's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International (MEX:MAR) has a FCF Margin % of 10.94% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Marriott International and its competitors. This is 16% above median its historical median of 9.47. Over the past decade, Marriott International's FCF Margin % has ranged from 4.92 to 14.23. According to the industry distribution chart, Marriott International ranks #306 out of 843 companies in the Travel & Leisure industry, placing it in the top 36.3%.
Is Marriott International's FCF Margin % too high?
Marriott International's current FCF Margin % of 10.94% is 16% above median its 10-year median of 9.47. Over the past 10 years, this metric has ranged from a low of 4.92 to a high of 14.23. The Travel & Leisure industry median FCF Margin % is 5.86. Marriott International's value of 10.94% is 86.7% above this industry median. Based on the distribution chart, Marriott International ranks #306 out of 843 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Marriott International has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's FCF Margin % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #306 out of 843 companies for FCF Margin %. This puts Marriott International in the upper half of its industry. The industry median FCF Margin % is 5.86. Marriott International's value of 10.94% is 86.7% above this benchmark. Historically, Marriott International's own FCF Margin % has ranged from 4.92 to 14.23 over the past decade. While the company's 10-year median is 9.47 vs. the industry median of 5.86, Marriott International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.86, based on 843 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current FCF Margin % of 10.94% is 86.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current FCF Margin % is 10.94%, which is 16% above median its own 10-year median of 9.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MEX:MAR) is currently considered Significantly Overvalued. The stock's GF Value™ is MXN5,097.41, compared to a current price of MXN6,815.00 — trading 33.7% above its estimated fair value. The current FCF Margin % is 10.94%, which is 16% above median its 10-year median of 9.47 and 86.7% above the Travel & Leisure industry median of 5.86. Marriott International's overall GF Score™ is 79/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Marriott International (MEX:MAR), the current FCF Margin % is 10.94% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MEX:MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of MXN6,815.00 is trading 33.7% above its estimated GF Value™ of MXN5,097.41.
GuruFocus considers Marriott International to be Significantly Overvalued.
Key valuation signals for MEX:MAR:
FCF Margin %: 10.94% (16% above median its 10-year median of 9.47)
GF Value™: MXN5,097.41 vs. price of MXN6,815.00 (33.7% above fair value)
Industry Position: 86.7% above the Travel & Leisure median (#306 of 843)
No single metric tells the full story. See the MEX:MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
79GF Score
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