Marriott InternationalMEX:MAR +1.41%79 Operating Margin % is 16.05% as of Mar. 2026, which is 25% above its 10-year median of 12.86. GuruFocus rates MEX:MAR with a GF Score™ of 79/100 and a GF Value™ of MXN5,097.41 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 844 Travel & Leisure companies, Marriott International ranks better than 71.56% on this metric.
Marriott International (MEX:MAR) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Marriott International Operating Margin % Related Terms
Marriott International Operating Margin % Historical Data
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The historical data trend for Marriott International's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:MAR vs HLT, H, HTHT: Operating Margin % Comparison
For the Lodging subindustry, Marriott International's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott International Operating Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Marriott International's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Marriott International's Operating Margin % falls into.
Marriott International Operating Margin % Calculation
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Marriott International's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott International (MEX:MAR) has a Operating Margin % of 16.05% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Marriott International and its competitors. This is 25% above median its historical median of 12.86. Over the past decade, Marriott International's Operating Margin % has ranged from 3.32 to 16.72. According to the industry distribution chart, Marriott International ranks #240 out of 844 companies in the Travel & Leisure industry, placing it in the top 28.4%.
Is Marriott International's Operating Margin % too high?
Marriott International's current Operating Margin % of 16.05% is 25% above median its 10-year median of 12.86. Over the past 10 years, this metric has ranged from a low of 3.32 to a high of 16.72. The Travel & Leisure industry median Operating Margin % is 8.14. Marriott International's value of 16.05% is 97.3% above this industry median. Based on the distribution chart, Marriott International ranks #240 out of 844 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Marriott International has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's Operating Margin % compare to HLT and H?
According to the Travel & Leisure industry distribution chart, Marriott International ranks #240 out of 844 companies for Operating Margin %. This puts Marriott International in the upper half of its industry. The industry median Operating Margin % is 8.14. Marriott International's value of 16.05% is 97.3% above this benchmark. Historically, Marriott International's own Operating Margin % has ranged from 3.32 to 16.72 over the past decade. While the company's 10-year median is 12.86 vs. the industry median of 8.14, Marriott International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Travel & Leisure company?
The median Operating Margin % among Travel & Leisure companies is 8.14, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current Operating Margin % of 16.05% is 97.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Marriott International and its competitors. For the Travel & Leisure industry, the median Operating Margin % is 8.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current Operating Margin % is 16.05%, which is 25% above median its own 10-year median of 12.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MEX:MAR) is currently considered Significantly Overvalued. The stock's GF Value™ is MXN5,097.41, compared to a current price of MXN6,815.00 — trading 33.7% above its estimated fair value. The current Operating Margin % is 16.05%, which is 25% above median its 10-year median of 12.86 and 97.3% above the Travel & Leisure industry median of 8.14. Marriott International's overall GF Score™ is 79/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Marriott International (MEX:MAR), the current Operating Margin % is 16.05% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott International (MEX:MAR) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott International stock appears to be overvalued.
The current stock price of MXN6,815.00 is trading 33.7% above its estimated GF Value™ of MXN5,097.41.
GuruFocus considers Marriott International to be Significantly Overvalued.
Key valuation signals for MEX:MAR:
Operating Margin %: 16.05% (25% above median its 10-year median of 12.86)
GF Value™: MXN5,097.41 vs. price of MXN6,815.00 (33.7% above fair value)
Industry Position: 97.3% above the Travel & Leisure median (#240 of 844)
No single metric tells the full story. See the MEX:MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
79GF Score
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