Marriott International (MEX:MAR) ROCE %: 22.30% (As of Mar. 2026)


MEX:MAR Marriott International Inc MEX:MAR
79 GF Score
Price MXN6,815.00
GF Value MXN5,097.41
Valuation Significantly Overvalued
! 7 Warning Signs
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What is Marriott International ROCE %?

Marriott International MEX:MAR +1.41% 79 ROCE % is 22.30% as of Mar. 2026. GuruFocus rates MEX:MAR with a GF Score™ of 79/100 and a GF Value™ of MXN5,097.41 (Significantly Overvalued). The stock has 7 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Marriott International's annualized ROCE % for the quarter that ended in Mar. 2026 was 22.30%.

Marriott International  (MEX:MAR) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Marriott International ROCE % Related Terms

Marriott International ROCE % Historical Data

* Premium members only.

The historical data trend for Marriott International's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Marriott International ROCE % Chart

Marriott International Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.53 18.70 20.76 23.95 21.31

Marriott International Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.10 25.72 24.82 16.40 22.30
MEX:MAR
79GF Score
Marriott International Inc MEX:MAR
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Marriott International ROCE % Calculation

Marriott International's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=75677.957/( ( (546043.937 - 180380.949) + (495876.978 - 151211.869) )/ 2 )
=75677.957/( (365662.988+344665.109)/ 2 )
=75677.957/355164.0485
=21.31 %

Marriott International's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=77324.216/( ( (495876.978 - 151211.869) + (502336.924 - 153566.473) )/ 2 )
=77324.216/( ( 344665.109 + 348770.451 )/ 2 )
=77324.216/346717.78
=22.30 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 22.30% mean?
Marriott International (MEX:MAR) has a ROCE % of 22.30% as of Mar. 2026.
Is Marriott International's ROCE % too high?
Marriott International's current ROCE % is 22.30%. The Travel & Leisure industry median ROCE % is 6.08. Marriott International's value of 22.30% is 267.1% above this industry median. Overall, Marriott International has a GF Score™ of 79/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marriott International's ROCE % compare to HLT and H?
Marriott International's ROCE % of 22.30% can be compared against companies in the Travel & Leisure industry. The industry median ROCE % is 6.08. Marriott International's value of 22.30% is 267.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Travel & Leisure company?
The median ROCE % among Travel & Leisure companies is 6.08, based on 838 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marriott International's current ROCE % of 22.30% is 267.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Travel & Leisure industry, the median ROCE % is 6.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marriott International's current ROCE % is 22.30%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott International stock overvalued right now?
Based on GuruFocus' analysis, Marriott International (MEX:MAR) is currently considered Significantly Overvalued. The stock's GF Value™ is MXN5,097.41, compared to a current price of MXN6,815.00 — trading 33.7% above its estimated fair value. The current ROCE % is 22.30% and 267.1% above the Travel & Leisure industry median of 6.08. Marriott International's overall GF Score™ is 79/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Marriott International (MEX:MAR), the current ROCE % is 22.30% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Marriott International (MEX:MAR) Overvalued in 2026?

Based on GuruFocus' analysis, Marriott International stock appears to be overvalued. The current stock price of MXN6,815.00 is trading 33.7% above its estimated GF Value™ of MXN5,097.41. GuruFocus considers Marriott International to be Significantly Overvalued.

Key valuation signals for MEX:MAR:

  • ROCE %: 22.30%
  • GF Value™: MXN5,097.41 vs. price of MXN6,815.00 (33.7% above fair value)
  • GF Score™: 79/100 with 7 warning signs
  • Industry Position: 267.1% above the Travel & Leisure median

No single metric tells the full story. See the MEX:MAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Marriott International Business Description

Address 7750 Wisconsin Avenue, Bethesda, MD, USA, 20814
Marriott operates 1.8 million rooms across roughly 30 brands. At the end of 2025, luxury represented roughly 10% of total rooms, premium was 42%, select service was 46%, and midscale was 2%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 99% of total rooms as of Dec. 31, 2025. North America makes up 61% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.
79GF Score

Get the complete analysis for MEX:MAR

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN6,815.00
Price
MXN5,097.41
GF Value