PChome Online (ROCO:8044) GF Score: 57/100 (As of Jul. 15, 2026) — 24% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:8044 PChome Online Inc ROCO:8044
57 GF Score
Price NT$27.65
GF Value NT$25.33
Valuation Fairly Valued
! 5 Warning Signs
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What is PChome Online GF Score?

PChome Online ROCO:8044 +2.98% 57 GF Score is 57 as of Jul. 15, 2026, which is 24% below its 10-year median of 75.00. GuruFocus rates ROCO:8044 with a GF Score™ of 57/100 and a GF Value™ of NT$25.33 (Fairly Valued). The stock has 5 warning signs investors should review.

PChome Online has the GF Score of 57, which implies that the company might have Poor future performance potential.

The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.

GF Score takes following five key aspects into consideration:

1. Financial Strength : 2/10
2. Profitability Rank : 3/10
3. Growth Rank : 2/10
4. GF Value Rank : 7/10
5. Momentum Rank : 7/10

Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.

Based on research and backtesting result, GuruFocus believes PChome Online might have Poor future performance potential.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


PChome Online  (ROCO:8044) GF Score Explanation

Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:

GF Score Performance Potential and All-in-One Screener Examples (1)
91 - 100Highest outperformance potential
81 - 90Good outperformance potential
71 - 80Likely to have average performance
51 - 70Poor future performance potential
0 - 50Worst future performance potential, or not enough data

(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.


PChome Online GF Score Related Terms


ROCO:8044 vs AMZN, BABA, PDD: GF Score Comparison

For the Internet Retail subindustry, PChome Online's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


PChome Online GF Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, PChome Online's GF Score distribution charts can be found below:

* The bar in red indicates where PChome Online's GF Score falls into.


ROCO:8044
57GF Score
PChome Online Inc ROCO:8044
GF Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Score →
What does a GF Score of 57 mean?
PChome Online (ROCO:8044) has a GF Score of 57 as of Jul. 15, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on PChome Online and its competitors. This is 24% below median its historical median of 75.00. Over the past decade, PChome Online's GF Score has ranged from 32.00 to 98.00.
Is PChome Online's GF Score too high?
PChome Online's current GF Score of 57 is 24% below median its 10-year median of 75.00. Over the past 10 years, this metric has ranged from a low of 32.00 to a high of 98.00. Overall, PChome Online has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PChome Online's GF Score compare to AMZN and BABA?
PChome Online's GF Score of 57 can be compared against companies in the Retail - Cyclical industry. Historically, PChome Online's own GF Score has ranged from 32.00 to 98.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Retail - Cyclical company?
A good GF Score depends on the Retail - Cyclical industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on PChome Online and its competitors. PChome Online's current GF Score is 57, which is 24% below median its own 10-year median of 75.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PChome Online stock overvalued right now?
Based on GuruFocus' analysis, PChome Online (ROCO:8044) is currently considered Fairly Valued. The stock's GF Value™ is NT$25.33, compared to a current price of NT$27.65 — trading 9.2% above its estimated fair value. The current GF Score is 57, which is 24% below median its 10-year median of 75.00. PChome Online's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For PChome Online (ROCO:8044), the current GF Score is 57 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PChome Online (ROCO:8044) Overvalued in 2026?

Based on GuruFocus' analysis, PChome Online stock appears to be overvalued. The current stock price of NT$27.65 is trading 9.2% above its estimated GF Value™ of NT$25.33. GuruFocus considers PChome Online to be Fairly Valued.

Key valuation signals for ROCO:8044:

  • GF Score: 57 (24% below median its 10-year median of 75.00)
  • GF Value™: NT$25.33 vs. price of NT$27.65 (9.2% above fair value)
  • GF Score™: 57/100 with 5 warning signs

No single metric tells the full story. See the ROCO:8044 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PChome Online Business Description

Address Tun Hwa South Road, 12 Floor, No. 105, Section 2, Taipei, TWN, 106
PChome Online Inc is an E-commerce service provider. The primary business scope of the Company and its subsidiaries (together referred to as the Group) includes software design, digital information supply, data processing, and wholesaling and retailing of office machinery, equipment, and information software. The Group's reportable segments are the E-Commerce-Sales segment, Marketplace segment, Fintech segment, and other segment. The E-Commerce-Sales segment is the revenue collection from the online platform from the sale of goods. The other segment is the revenue generated from the online platform to provide search engine services, and telecommunication and communication services. Geographically, in Taiwan only.
57GF Score

Get the complete analysis for ROCO:8044

GF Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$27.65
Price
NT$25.33
GF Value