PChome OnlineROCO:8044 57 Gross Margin % is 12.86% as of Dec. 2025, which is 5% above its 10-year median of 12.25. GuruFocus rates ROCO:8044 with a GF Score™ of 57/100 and a GF Value™ of NT$25.34 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,112 Retail - Cyclical companies, PChome Online ranks worse than 86.24% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
PChome Online had a gross margin of 12.86% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
PChome Online Gross Margin % Related Terms
PChome Online Gross Margin % Historical Data
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The historical data trend for PChome Online's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:8044 vs AMZN, BABA, PDD: Gross Margin % Comparison
For the Internet Retail subindustry, PChome Online's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PChome Online Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, PChome Online's Gross Margin % distribution charts can be found below:
* The bar in red indicates where PChome Online's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
PChome Online (ROCO:8044) has a Gross Margin % of 12.86% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on PChome Online and its competitors. This is near median its historical median of 12.25. Over the past decade, PChome Online's Gross Margin % has ranged from 11.38 to 17.12. According to the industry distribution chart, PChome Online ranks #959 out of 1112 companies in the Retail - Cyclical industry, placing it in the top 86.2%.
Is PChome Online's Gross Margin % too high?
PChome Online's current Gross Margin % of 12.86% is near median its 10-year median of 12.25. Over the past 10 years, this metric has ranged from a low of 11.38 to a high of 17.12. The Retail - Cyclical industry median Gross Margin % is 36.24. PChome Online's value of 12.86% is 64.5% below this industry median. Based on the distribution chart, PChome Online ranks #959 out of 1112 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, PChome Online has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PChome Online's Gross Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, PChome Online ranks #959 out of 1112 companies for Gross Margin %. This places PChome Online in the lower half of its industry. The industry median Gross Margin % is 36.24. PChome Online's value of 12.86% is 64.5% below this benchmark. Historically, PChome Online's own Gross Margin % has ranged from 11.38 to 17.12 over the past decade. While the company's 10-year median is 12.25 vs. the industry median of 36.24, PChome Online has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.24, based on 1,112 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PChome Online's current Gross Margin % of 12.86% is 64.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PChome Online and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PChome Online's current Gross Margin % is 12.86%, which is near median its own 10-year median of 12.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PChome Online stock overvalued right now?
Based on GuruFocus' analysis, PChome Online (ROCO:8044) is currently considered Fairly Valued. The stock's GF Value™ is NT$25.34, compared to a current price of NT$26.80 — trading 5.8% above its estimated fair value. The current Gross Margin % is 12.86%, which is near median its 10-year median of 12.25 and 64.5% below the Retail - Cyclical industry median of 36.24. PChome Online's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PChome Online (ROCO:8044), the current Gross Margin % is 12.86% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PChome Online (ROCO:8044) Overvalued in 2026?
Based on GuruFocus' analysis, PChome Online stock appears to be overvalued.
The current stock price of NT$26.80 is trading 5.8% above its estimated GF Value™ of NT$25.34.
GuruFocus considers PChome Online to be Fairly Valued.
Key valuation signals for ROCO:8044:
Gross Margin %: 12.86% (near median its 10-year median of 12.25)
GF Value™: NT$25.34 vs. price of NT$26.80 (5.8% above fair value)
Industry Position: 64.5% below the Retail - Cyclical median (#959 of 1112)
No single metric tells the full story. See the ROCO:8044 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PChome Online Inc is an E-commerce service provider. The primary business scope of the Company and its subsidiaries (together referred to as the Group) includes software design, digital information supply, data processing, and wholesaling and retailing of office machinery, equipment, and information software. The Group's reportable segments are the E-Commerce-Sales segment, Marketplace segment, Fintech segment, and other segment. The E-Commerce-Sales segment is the revenue collection from the online platform from the sale of goods. The other segment is the revenue generated from the online platform to provide search engine services, and telecommunication and communication services. Geographically, in Taiwan only.
57GF Score
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