PChome Online (ROCO:8044) GF Value Rank: 6 (As of Aug. 13, 2026) — 200% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:8044 PChome Online Inc ROCO:8044
55 GF Score
Price NT$26.40
GF Value NT$24.83
Valuation Fairly Valued
! 7 Warning Signs
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What is PChome Online GF Value Rank?

PChome Online ROCO:8044 -1.49% 55 GF Value Rank is 6 as of Aug. 13, 2026, which is 200% above its 10-year median of 2.00. GuruFocus rates ROCO:8044 with a GF Score™ of 55/100 and a GF Value™ of NT$24.83 (Fairly Valued). The stock has 7 warning signs investors should review.

PChome Online has the GF Value Rank of 6.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


PChome Online GF Value Rank Related Terms


ROCO:8044 vs AMZN, BABA, PDD: GF Value Rank Comparison

For the Internet Retail subindustry, PChome Online's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


PChome Online GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, PChome Online's GF Value Rank distribution charts can be found below:

* The bar in red indicates where PChome Online's GF Value Rank falls into.


ROCO:8044
55GF Score
PChome Online Inc ROCO:8044
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 6 mean?
PChome Online (ROCO:8044) has a GF Value Rank of 6 as of Aug. 13, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on PChome Online and its competitors. This is 200% above median its historical median of 2.00. Over the past decade, PChome Online's GF Value Rank has ranged from 2.00 to 10.00.
Is PChome Online's GF Value Rank too high?
PChome Online's current GF Value Rank of 6 is 200% above median its 10-year median of 2.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, PChome Online has a GF Score™ of 55/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PChome Online's GF Value Rank compare to AMZN and BABA?
PChome Online's GF Value Rank of 6 can be compared against companies in the Retail - Cyclical industry. Historically, PChome Online's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on PChome Online and its competitors. PChome Online's current GF Value Rank is 6, which is 200% above median its own 10-year median of 2.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PChome Online stock overvalued right now?
Based on GuruFocus' analysis, PChome Online (ROCO:8044) is currently considered Fairly Valued. The stock's GF Value™ is NT$24.83, compared to a current price of NT$26.40 — trading 6.3% above its estimated fair value. The current GF Value Rank is 6, which is 200% above median its 10-year median of 2.00. PChome Online's overall GF Score™ is 55/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For PChome Online (ROCO:8044), the current GF Value Rank is 6 as of Aug. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PChome Online (ROCO:8044) Overvalued in 2026?

Based on GuruFocus' analysis, PChome Online stock appears to be overvalued. The current stock price of NT$26.40 is trading 6.3% above its estimated GF Value™ of NT$24.83. GuruFocus considers PChome Online to be Fairly Valued.

Key valuation signals for ROCO:8044:

  • GF Value Rank: 6 (200% above median its 10-year median of 2.00)
  • GF Value™: NT$24.83 vs. price of NT$26.40 (6.3% above fair value)
  • GF Score™: 55/100 with 7 warning signs

No single metric tells the full story. See the ROCO:8044 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PChome Online Business Description

Address Tun Hwa South Road, 12 Floor, No. 105, Section 2, Taipei, TWN, 106
PChome Online Inc is an E-commerce service provider. The primary business scope of the Company and its subsidiaries (together referred to as the Group) includes software design, digital information supply, data processing, and wholesaling and retailing of office machinery, equipment, and information software. The Group's reportable segments are the E-Commerce-Sales segment, Marketplace segment, Fintech segment, and other segment. The E-Commerce-Sales segment is the revenue collection from the online platform from the sale of goods. The other segment is the revenue generated from the online platform to provide search engine services, and telecommunication and communication services. Geographically, in Taiwan only.
55GF Score

Get the complete analysis for ROCO:8044

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$26.40
Price
NT$24.83
GF Value