Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. PChome Online's Pre-Tax Income for the
three
months ended in Dec. 2025 was NT$-388 Mil. PChome Online's Revenue for the
three
months ended in Dec. 2025 was NT$10,977 Mil. Therefore, PChome Online's pretax margin for the quarter that ended in Dec. 2025 was -3.53%.
The historical rank and industry rank for PChome Online's Pretax Margin % or its related term are showing as below:
ROCO:8044'
s Pretax Margin % Range Over the Past 10 Years
Min: -4.91 Med: -0.1 Max: 4.14
Current: -1.74
ROCO:8044's Pretax Margin % is ranked worse than 78.02% of 1124
companies
in the Retail - Cyclical industry
Industry Median: 3.135
vs ROCO:8044: -1.74
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
PChome Online Pretax Margin % Related Terms
PChome Online Pretax Margin % Historical Data
* Premium members only.
The historical data trend for PChome Online's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:8044 vs AMZN, BABA, PDD: Pretax Margin % Comparison
For the Internet Retail subindustry, PChome Online's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PChome Online Pretax Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, PChome Online's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where PChome Online's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PChome Online (ROCO:8044) has a Pretax Margin % of -3.53% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on PChome Online and its competitors. According to the industry distribution chart, PChome Online ranks #877 out of 1124 companies in the Retail - Cyclical industry, placing it in the top 78%.
Is PChome Online's Pretax Margin % too high?
PChome Online's current Pretax Margin % is -3.53%. Based on the distribution chart, PChome Online ranks #877 out of 1124 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, PChome Online has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PChome Online's Pretax Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, PChome Online ranks #877 out of 1124 companies for Pretax Margin %. This places PChome Online in the lower half of its industry. The industry median Pretax Margin % is 3.14. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Retail - Cyclical company?
The median Pretax Margin % among Retail - Cyclical companies is 3.14, based on 1,124 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on PChome Online and its competitors. For the Retail - Cyclical industry, the median Pretax Margin % is 3.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PChome Online's current Pretax Margin % is -3.53%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PChome Online stock overvalued right now?
Based on GuruFocus' analysis, PChome Online (ROCO:8044) is currently considered Fairly Valued. The stock's GF Value™ is NT$25.34, compared to a current price of NT$26.80 — trading 5.8% above its estimated fair value. The current Pretax Margin % is -3.53%. PChome Online's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For PChome Online (ROCO:8044), the current Pretax Margin % is -3.53% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PChome Online (ROCO:8044) Overvalued in 2026?
Based on GuruFocus' analysis, PChome Online stock appears to be overvalued.
The current stock price of NT$26.80 is trading 5.8% above its estimated GF Value™ of NT$25.34.
GuruFocus considers PChome Online to be Fairly Valued.
Key valuation signals for ROCO:8044:
Pretax Margin %: -3.53%
GF Value™: NT$25.34 vs. price of NT$26.80 (5.8% above fair value)
No single metric tells the full story. See the ROCO:8044 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PChome Online Inc is an E-commerce service provider. The primary business scope of the Company and its subsidiaries (together referred to as the Group) includes software design, digital information supply, data processing, and wholesaling and retailing of office machinery, equipment, and information software. The Group's reportable segments are the E-Commerce-Sales segment, Marketplace segment, Fintech segment, and other segment. The E-Commerce-Sales segment is the revenue collection from the online platform from the sale of goods. The other segment is the revenue generated from the online platform to provide search engine services, and telecommunication and communication services. Geographically, in Taiwan only.
57GF Score
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Pretax Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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