TTD (The Trade Desk) Goodwill : $0 Mil (As of Dec. 2024)

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What is The Trade Desk Goodwill?

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. The Trade Desk's goodwill for the quarter that ended in Dec. 2024 was $0 Mil.

The Trade Desk Goodwill Historical Data

The historical data trend for The Trade Desk's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The Trade Desk Goodwill Chart

The Trade Desk Annual Data

Trend

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Goodwill

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The Trade Desk Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Goodwill	Get a 7-Day Free Trial															-	-	-	-	-

The Trade Desk Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

The Trade Desk (NAS:TTD) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

The Trade Desk's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (A: Dec. 2024 )	=	Goodwill	/	Total Assets
	=	0	/	6111.951
	=	0.00

The Trade Desk's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2024 is calculated as

Goodwill-to-Asset (Q: Dec. 2024 )	=	Goodwill	/	Total Assets
	=	0	/	6111.951
	=	0.00

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

The Trade Desk Goodwill Related Terms

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The Trade Desk Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » The Trade Desk Inc (NAS:TTD) » Definitions » Goodwill

Comparable Companies

Traded in Other Exchanges

TTD:Mexico 0LF5:UK TT8:Germany T2TD34:Brazil TTD:Austria

Address

42 North Chestnut Street, Ventura, CA, USA, 93001

Website

https://www.thetradedesk.com

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on different devices like computers, smartphones, and connected TVs. It utilizes data in an iterative manner to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry and it generates revenue from fees based on a percentage of what its clients spend on advertising.

Executives

Jeffrey Terry Green	director, 10 percent owner, officer: President and CEO	42 N. CHESTNUT STREET, VENTURA CA 93001
Jay R Grant	officer: Chief Legal Officer	225 E. 79TH STREET, APT 12E, NEW YORK NY 10075
Laura Schenkein	officer: Chief Financial Officer	C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA CA 93001
Gokul Rajaram	director	301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Andrea Lee Cunningham	director	C/O TRADE DESK, INC., 42 N. CHESTNUT STREET, VENTURA CA 93001
Kathryn E Falberg	director	C/O AXOVANT SCIENCES, INC., 320 WEST 37TH STREET, 5TH FLOOR, NEW YORK NY 10018
David B Wells	director	C/O NETFLIX, INC., 100 WINCHESTER CIRCLE, LOS GATOS CA 95130
Lise J Buyer	director	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
David Randall Pickles	officer: Chief Technology Officer	42 N. CHESTNUT STREET, VENTURA CA 93001
Blake Jeffrey Grayson	officer: Chief Financial Officer	2212 EVERETT AVENUE E, SEATTLE WA 98102
Eric B Paley	director, 10 percent owner	C/O THE TRADE DESK, INC., 42 N. CHESTNUT ST., VENTURA CA 93001
Susan Vobejda	officer: Chief Marketing Officer	130 EAST RANDOLPH STREET, 7TH FLOOR, CHICAGO IL 60601
Michelle Hulst	officer: Chief Operating Officer	130 MERCHANT STREET, HONOLULU HI 96813
Brian John Stempeck	officer: Chief Client Officer	42 N. CHESTNUT STREET, VENTURA CA 93001
Vivian Yang	officer: Chief Legal Officer	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612