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The Trade Desk (The Trade Desk) Goodwill-to-Asset : 0.00 (As of Dec. 2023)


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What is The Trade Desk Goodwill-to-Asset?

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. The Trade Desk's Goodwill for the quarter that ended in Dec. 2023 was $0 Mil. The Trade Desk's Total Assets for the quarter that ended in Dec. 2023 was $4,889 Mil. Therefore, The Trade Desk's Goodwill to Asset Ratio for the quarter that ended in Dec. 2023 was 0.00.


The Trade Desk Goodwill-to-Asset Historical Data

The historical data trend for The Trade Desk's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The Trade Desk Goodwill-to-Asset Chart

The Trade Desk Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Goodwill-to-Asset
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The Trade Desk Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
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Competitive Comparison of The Trade Desk's Goodwill-to-Asset

For the Software - Application subindustry, The Trade Desk's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk's Goodwill-to-Asset Distribution in the Software Industry

For the Software industry and Technology sector, The Trade Desk's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Goodwill-to-Asset falls into.



The Trade Desk Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

The Trade Desk's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2023 is calculated as

Goodwill to Asset (A: Dec. 2023 )=Goodwill/Total Assets
=0/4888.687
=0.00

The Trade Desk's Goodwill to Asset Ratio for the quarter that ended in Dec. 2023 is calculated as

Goodwill to Asset (Q: Dec. 2023 )=Goodwill/Total Assets
=0/4888.687
=0.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


The Trade Desk  (NAS:TTD) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


The Trade Desk Goodwill-to-Asset Related Terms

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The Trade Desk (The Trade Desk) Business Description

Traded in Other Exchanges
Address
42 N. Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, native, and social) on different devices like computers, smartphones, digital out of home, and connected TVs. It utilizes data to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients spend on advertising. The Trade Desk became a public company in 2016 and has since increased revenue at a 43% average annual rate. During that period, it has been profitable with operating margins of 10%-28%.
Executives
Gokul Rajaram director 301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Jay R Grant officer: Chief Legal Officer 225 E. 79TH STREET, APT 12E, NEW YORK NY 10075
Laura Schenkein officer: Chief Financial Officer C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA CA 93001
Jeffrey Terry Green director, 10 percent owner, officer: President and CEO 42 N. CHESTNUT STREET, VENTURA CA 93001
Andrea Lee Cunningham director C/O TRADE DESK, INC., 42 N. CHESTNUT STREET, VENTURA CA 93001
David B Wells director C/O NETFLIX, INC., 100 WINCHESTER CIRCLE, LOS GATOS CA 95130
Lise J Buyer director 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
David Randall Pickles officer: Chief Technology Officer 42 N. CHESTNUT STREET, VENTURA CA 93001
Blake Jeffrey Grayson officer: Chief Financial Officer 2212 EVERETT AVENUE E, SEATTLE WA 98102
Eric B Paley director, 10 percent owner C/O THE TRADE DESK, INC., 42 N. CHESTNUT ST., VENTURA CA 93001
Kathryn E Falberg director C/O AXOVANT SCIENCES, INC., 320 WEST 37TH STREET, 5TH FLOOR, NEW YORK NY 10018
Susan Vobejda officer: Chief Marketing Officer 130 EAST RANDOLPH STREET, 7TH FLOOR, CHICAGO IL 60601
Michelle Hulst officer: Chief Operating Officer 130 MERCHANT STREET, HONOLULU HI 96813
Brian John Stempeck officer: Chief Client Officer 42 N. CHESTNUT STREET, VENTURA CA 93001
Vivian Yang officer: Chief Legal Officer C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612