TTD (The Trade Desk) Moat Score: 7/10 (As of Jun. 28, 2026)


TTD The Trade Desk Inc TTD
86 GF Score
Price $18.37
GF Value $124.89
Valuation Significantly Undervalued
! 2 Warning Signs
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What is The Trade Desk Moat Score?

The Trade Desk TTD +6.00% 86 Moat Score is 7 as of Jun. 28, 2026. GuruFocus rates TTD with a GF Score™ of 86/100 and a GF Value™ of $124.89 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,042 Media - Diversified companies, The Trade Desk ranks better than 99.52% on this metric.

The Trade Desk has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

The Trade Desk has Wide Moat: The Trade Desk has an entry-level wide moat due to its strong network effects, significant customer switching costs, and innovative programmatic advertising platform. Its market leadership and consistent R&D capabilities provide durable competitive advantages.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes The Trade Desk might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

The Trade Desk  (NAS:TTD) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

The Trade Desk Moat Score Related Terms

TTD vs MGNI, STGW, ZD: Moat Score Comparison

For the Advertising Agencies subindustry, The Trade Desk's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Trade Desk Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Moat Score distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Moat Score falls into.


TTD
86GF Score
The Trade Desk Inc TTD
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 7 mean?
The Trade Desk (TTD) has a Moat Score of 7 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, The Trade Desk ranks #5 out of 1042 companies in the Media - Diversified industry, placing it in the top 0.5%.
Is The Trade Desk's Moat Score too high?
The Trade Desk's current Moat Score is 7. Based on the distribution chart, The Trade Desk ranks #5 out of 1042 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The Trade Desk has a GF Score™ of 86/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Moat Score compare to MGNI and STGW?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #5 out of 1042 companies for Moat Score. This places The Trade Desk in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. The Trade Desk's current Moat Score is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is $124.89, compared to a current price of $18.37 — trading 85.3% below its estimated fair value. The current Moat Score is 7. The Trade Desk's overall GF Score™ is 86/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For The Trade Desk (TTD), the current Moat Score is 7 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of $18.37 is trading 85.3% below its estimated GF Value™ of $124.89. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for TTD:

  • Moat Score: 7
  • GF Value™: $124.89 vs. price of $18.37 (85.3% below fair value)
  • GF Score™: 86/100 with 2 warning signs

No single metric tells the full story. See the TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
86GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$18.37
Price
$124.89
GF Value