Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. The Trade Desk's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $298 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $1,174 Mil.
The Trade Desk (NAS:TTD) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
The Trade Desk Selling, General, & Admin. Expense Related Terms
The Trade Desk Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for The Trade Desk's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Trade Desk Selling, General, & Admin. Expense Chart
TTD vs LFTO, MGNI, ZD: Selling, General, & Admin. Expense Comparison
For the Advertising Agencies subindustry, The Trade Desk's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Trade Desk Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, The Trade Desk's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where The Trade Desk's Selling, General, & Admin. Expense falls into.
The Trade Desk Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,174 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $1,174 Mil mean?
The Trade Desk (TTD) has a Selling, General, & Admin. Expense of $1,174 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Trade Desk and its competitors.
Is The Trade Desk's Selling, General, & Admin. Expense too high?
The Trade Desk's current Selling, General, & Admin. Expense is $1,174 Mil. Overall, The Trade Desk has a GF Score™ of 86/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Selling, General, & Admin. Expense compare to LFTO and MGNI?
The Trade Desk's Selling, General, & Admin. Expense of $1,174 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Trade Desk and its competitors. The Trade Desk's current Selling, General, & Admin. Expense is $1,174 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is $125.64, compared to a current price of $18.94 — trading 84.9% below its estimated fair value. The current Selling, General, & Admin. Expense is $1,174 Mil. The Trade Desk's overall GF Score™ is 86/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For The Trade Desk (TTD), the current Selling, General, & Admin. Expense is $1,174 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Trade Desk (TTD) Overvalued in 2026?
Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued.
The current stock price of $18.94 is trading 84.9% below its estimated GF Value™ of $125.64.
GuruFocus considers The Trade Desk to be Significantly Undervalued.
Key valuation signals for TTD:
Selling, General, & Admin. Expense: $1,174 Mil
GF Value™: $125.64 vs. price of $18.94 (84.9% below fair value)
No single metric tells the full story. See the TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
86GF Score
Get the complete analysis for TTD
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TTD has been successfully added to your 
