The Trade DeskTTD +3.57%86 1-Year ROIIC % is 28.26 as of Mar. 2026. GuruFocus rates TTD with a GF Score™ of 86/100 and a GF Value™ of $125.38 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 982 Media - Diversified companies, The Trade Desk ranks better than 73.22% on this metric.
1-Year Return on Invested Incremental Capital (1-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 1-year.
The Trade Desk's 1-Year ROIIC % for the quarter that ended in Mar. 2026 was 28.26%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for The Trade Desk's 1-Year ROIIC % or its related term are showing as below:
TTD's 1-Year ROIIC % is ranked better than 73.22% of 982
companies
in the Media - Diversified industry
Industry Median: 0.805
vs TTD: 28.26
The Trade Desk (NAS:TTD) 1-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
The Trade Desk 1-Year ROIIC % Related Terms
The Trade Desk 1-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for The Trade Desk's 1-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, The Trade Desk's 1-Year ROIIC %, along with its competitors' market caps and 1-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Trade Desk 1-Year ROIIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, The Trade Desk's 1-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where The Trade Desk's 1-Year ROIIC % falls into.
The Trade Desk's 1-Year ROIIC % for the quarter that ended in Mar. 2026 is calculated as:
1-Year ROIIC %
=
1-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
1-Year Incremental Invested Capital
=
( 394.2143 (Mar. 2026) - 348.9383 (Mar. 2025) )
/
( 1515.532 (Mar. 2026) - 1355.309 (Mar. 2025) )
=
45.276
/
160.223
=
28.26%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** TTM data of NOPAT and Invested Capital was used to calculate 1-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
The Trade Desk (TTD) has a 1-Year ROIIC % of 28.26 as of Mar. 2026. 1-Year ROIIC % measures the change in earnings as a percentage of change in investment over 1-year. View historical data on The Trade Desk and its competitors. According to the industry distribution chart, The Trade Desk ranks #263 out of 982 companies in the Media - Diversified industry, placing it in the top 26.8%.
Is The Trade Desk's 1-Year ROIIC % too high?
The Trade Desk's current 1-Year ROIIC % is 28.26. The Media - Diversified industry median 1-Year ROIIC % is 0.81. The Trade Desk's value of 28.26 is 3410.6% above this industry median. Based on the distribution chart, The Trade Desk ranks #263 out of 982 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, The Trade Desk has a GF Score™ of 86/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's 1-Year ROIIC % compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #263 out of 982 companies for 1-Year ROIIC %. This puts The Trade Desk in the upper half of its industry. The industry median 1-Year ROIIC % is 0.81. The Trade Desk's value of 28.26 is 3410.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 1-Year ROIIC % for a Media - Diversified company?
The median 1-Year ROIIC % among Media - Diversified companies is 0.81, based on 982 companies in the industry. Companies in the top quartile (top 25%) have a 1-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 1-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Trade Desk's current 1-Year ROIIC % of 28.26 is 3410.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 1-Year ROIIC % mean?
A high 1-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 1-Year ROIIC % measures the change in earnings as a percentage of change in investment over 1-year. View historical data on The Trade Desk and its competitors. For the Media - Diversified industry, the median 1-Year ROIIC % is 0.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Trade Desk's current 1-Year ROIIC % is 28.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is $125.38, compared to a current price of $19.75 — trading 84.2% below its estimated fair value. The current 1-Year ROIIC % is 28.26 and 3410.6% above the Media - Diversified industry median of 0.81. The Trade Desk's overall GF Score™ is 86/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 1-Year ROIIC % calculated?
1-Year ROIIC % is calculated from a company's financial statements. For The Trade Desk (TTD), the current 1-Year ROIIC % is 28.26 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Trade Desk (TTD) Overvalued in 2026?
Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued.
The current stock price of $19.75 is trading 84.2% below its estimated GF Value™ of $125.38.
GuruFocus considers The Trade Desk to be Significantly Undervalued.
Key valuation signals for TTD:
1-Year ROIIC %: 28.26
GF Value™: $125.38 vs. price of $19.75 (84.2% below fair value)
Industry Position: 3410.6% above the Media - Diversified median (#263 of 982)
No single metric tells the full story. See the TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
86GF Score
Get the complete analysis for TTD
1-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TTD has been successfully added to your 
