TTD (The Trade Desk) GF Value Rank: 2 (As of Jul. 11, 2026) — 50% Below Median


TTD The Trade Desk Inc TTD
86 GF Score
Price $19.53
GF Value $125.46
Valuation Significantly Undervalued
! 2 Warning Signs
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What is The Trade Desk GF Value Rank?

The Trade Desk TTD -1.11% 86 GF Value Rank is 2 as of Jul. 11, 2026, which is 50% below its 10-year median of 4.00. GuruFocus rates TTD with a GF Score™ of 86/100 and a GF Value™ of $125.46 (Significantly Undervalued). The stock has 2 warning signs investors should review.

The Trade Desk has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

The Trade Desk GF Value Rank Related Terms

TTD vs LFTO, MGNI, ZD: GF Value Rank Comparison

For the Advertising Agencies subindustry, The Trade Desk's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Trade Desk GF Value Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's GF Value Rank distribution charts can be found below:

* The bar in red indicates where The Trade Desk's GF Value Rank falls into.


TTD
86GF Score
The Trade Desk Inc TTD
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
The Trade Desk (TTD) has a GF Value Rank of 2 as of Jul. 11, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Trade Desk and its competitors. This is 50% below median its historical median of 4.00. Over the past decade, The Trade Desk's GF Value Rank has ranged from 1.00 to 10.00.
Is The Trade Desk's GF Value Rank too high?
The Trade Desk's current GF Value Rank of 2 is 50% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, The Trade Desk has a GF Score™ of 86/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's GF Value Rank compare to LFTO and MGNI?
The Trade Desk's GF Value Rank of 2 can be compared against companies in the Media - Diversified industry. Historically, The Trade Desk's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Media - Diversified company?
A good GF Value Rank depends on the Media - Diversified industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Trade Desk and its competitors. The Trade Desk's current GF Value Rank is 2, which is 50% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is $125.46, compared to a current price of $19.53 — trading 84.4% below its estimated fair value. The current GF Value Rank is 2, which is 50% below median its 10-year median of 4.00. The Trade Desk's overall GF Score™ is 86/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For The Trade Desk (TTD), the current GF Value Rank is 2 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of $19.53 is trading 84.4% below its estimated GF Value™ of $125.46. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for TTD:

  • GF Value Rank: 2 (50% below median its 10-year median of 4.00)
  • GF Value™: $125.46 vs. price of $19.53 (84.4% below fair value)
  • GF Score™: 86/100 with 2 warning signs

No single metric tells the full story. See the TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
86GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$19.53
Price
$125.46
GF Value