CardlyticsCDLX +0.37%37 Gross Margin % is 49.95% as of Mar. 2026, which is 31% above its 10-year median of 38.10. GuruFocus rates CDLX with a GF Score™ of 37/100 and a GF Value™ of $18.70 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 953 Media - Diversified companies, Cardlytics ranks better than 62.01% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Cardlytics's Gross Profit for the
three
months ended in Mar. 2026 was $17.1 Mil. Cardlytics's Revenue for the
three
months ended in Mar. 2026 was $34.3 Mil. Therefore, Cardlytics's Gross Margin % for the quarter that ended in Mar. 2026 was 49.95%.
The historical rank and industry rank for Cardlytics's Gross Margin % or its related term are showing as below:
CDLX'
s Gross Margin % Range Over the Past 10 Years
Min: 33.86 Med: 38.1 Max: 46.96
Current: 46.96
During the past 11 years, the highestGross Margin % of Cardlytics was 46.96%. The lowest was 33.86%. And the median was 38.10%.
CDLX's Gross Margin % is ranked better than 62.01% of 953
companies
in the Media - Diversified industry
Industry Median: 38.9
vs CDLX: 46.96
Cardlytics had a gross margin of 49.95% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Cardlytics was 5.50% per year.
Cardlytics (NAS:CDLX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Cardlytics had a gross margin of 49.95% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Cardlytics Gross Margin % Related Terms
Cardlytics Gross Margin % Historical Data
* Premium members only.
The historical data trend for Cardlytics's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CDLX vs SWAG, WIMI, HAFG: Gross Margin % Comparison
For the Advertising Agencies subindustry, Cardlytics's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cardlytics Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cardlytics's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Cardlytics's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Cardlytics (CDLX) has a Gross Margin % of 49.95% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Cardlytics and its competitors. This is 31% above median its historical median of 38.10. Over the past decade, Cardlytics' Gross Margin % has ranged from 33.86 to 46.96. According to the industry distribution chart, Cardlytics ranks #362 out of 953 companies in the Media - Diversified industry, placing it in the top 38%.
Is Cardlytics' Gross Margin % too high?
Cardlytics' current Gross Margin % of 49.95% is 31% above median its 10-year median of 38.10. Over the past 10 years, this metric has ranged from a low of 33.86 to a high of 46.96. The Media - Diversified industry median Gross Margin % is 38.90. Cardlytics' value of 49.95% is 28.4% above this industry median. Based on the distribution chart, Cardlytics ranks #362 out of 953 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Cardlytics has a GF Score™ of 37/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cardlytics' Gross Margin % compare to SWAG and WIMI?
According to the Media - Diversified industry distribution chart, Cardlytics ranks #362 out of 953 companies for Gross Margin %. This puts Cardlytics in the upper half of its industry. The industry median Gross Margin % is 38.90. Cardlytics' value of 49.95% is 28.4% above this benchmark. Historically, Cardlytics' own Gross Margin % has ranged from 33.86 to 46.96 over the past decade. While the company's 10-year median is 38.10 vs. the industry median of 38.90, Cardlytics has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.90, based on 953 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cardlytics's current Gross Margin % of 49.95% is 28.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Cardlytics and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cardlytics's current Gross Margin % is 49.95%, which is 31% above median its own 10-year median of 38.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cardlytics stock overvalued right now?
Based on GuruFocus' analysis, Cardlytics (CDLX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.70, compared to a current price of $5.42 — trading 71% below its estimated fair value. The current Gross Margin % is 49.95%, which is 31% above median its 10-year median of 38.10 and 28.4% above the Media - Diversified industry median of 38.90. Cardlytics' overall GF Score™ is 37/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Cardlytics (CDLX), the current Gross Margin % is 49.95% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cardlytics (CDLX) Overvalued in 2026?
Based on GuruFocus' analysis, Cardlytics stock appears to be undervalued.
The current stock price of $5.42 is trading 71% below its estimated GF Value™ of $18.70.
GuruFocus considers Cardlytics to be Possible Value Trap.
Key valuation signals for CDLX:
Gross Margin %: 49.95% (31% above median its 10-year median of 38.10)
GF Value™: $18.70 vs. price of $5.42 (71% below fair value)
Industry Position: 28.4% above the Media - Diversified median (#362 of 953)
No single metric tells the full story. See the CDLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone. At the core of its commerce media platform is the financial media network that it runs within its partners' digital channels, which includes online and mobile applications (the Cardlytics platform). Additionally, it operates an identity resolution platform that utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the Bridg platform). It operates in three segments: the Cardlytics platform in the U.S.; the Cardlytics platform in the U.K.; and the Bridg platform. The majority of the revenue is derived from the Cardlytics platform.
37GF Score
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