CardlyticsCDLX +3.85%34 Peter Lynch Fair Value is $-22.12 as of Jul. 12, 2026. GuruFocus rates CDLX with a GF Score™ of 34/100 and a GF Value™ of $18.35 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 172 Media - Diversified companies, Cardlytics ranks worse than 581394.77% on this metric.
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year. Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years. If 5-Year Growth Rate is greater than 25% a year, we use 25. If 5-Year Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Here, as of today, Cardlytics's PEG is 1. Cardlytics's 5-Year TTM EBITDA Growth Rate is 7.9.
Cardlytics's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was $-2.80. Therefore, the Peter Lynch Fair Value for today is $-22.12.
As of today (2026-07-12), Cardlytics's share price is $4.32. Cardlytics's Peter Lynch fair value is $-22.12. Therefore, Cardlytics's Price to Peter Lynch Fair Value Ratio for today is N/A.
The historical rank and industry rank for Cardlytics's Peter Lynch Fair Value or its related term are showing as below:
CDLX's Price-to-Peter-Lynch-Fair-Value is not ranked *
in the Media - Diversified industry.
Industry Median: 0.975 * Ranked among companies with meaningful Price-to-Peter-Lynch-Fair-Value only.
Note: Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart.
Cardlytics (NAS:CDLX) Peter Lynch Fair Value Explanation
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year.
Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years.
Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart. In Peter Lynch chart, a fixed P/E ratio of 15 is used to draw the Earnings Line. Therefore the value reached has a P/E ratio of 15. But in Peter Lynch Fair Value calculation, P/E equals to the growth rate of EBITDA per share over the past 5 years, which is 7.9 instead of 15 in this case.
Cardlytics's Price to Peter Lynch Fair Value Ratio for today is calculated as
Price to Peter Lynch Fair Value
=
Share Price
/
Peter Lynch Fair Value
=
4.32
/
-22.12
=
N/A
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cardlytics Peter Lynch Fair Value Related Terms
Cardlytics Peter Lynch Fair Value Historical Data
* Premium members only.
The historical data trend for Cardlytics's Peter Lynch Fair Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CDLX vs WIMI, ACCS, HAFG: Peter Lynch Fair Value Comparison
For the Advertising Agencies subindustry, Cardlytics's Price-to-Peter-Lynch-Fair-Value, along with its competitors' market caps and Price-to-Peter-Lynch-Fair-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cardlytics Price-to-Peter-Lynch-Fair-Value vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cardlytics's Price-to-Peter-Lynch-Fair-Value distribution charts can be found below:
* The bar in red indicates where Cardlytics's Price-to-Peter-Lynch-Fair-Value falls into.
Cardlytics's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-2.80.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Please be aware that the 5-Year TTM EBITDA Growth Rate is calculated based on TTM data over the last 5 years. For quarterly reported companies, the TTM data adds up the quarterly data reported by the company within the most recent 12 months. For companies that report semi-annually, annually, or do not have enough quarterly data, GuruFocus uses the annual data as the TTM data.
If 5-Year Earnings Growth Rate is greater than 25% a year, we use 25.
If 5-Year Earnings Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Please note that we use the 5-year average growth rate of EBITDA per share as the growth rate for non-bank companies, as EBITDA growth is subject to less manipulations than net earnings per share. For banks, we use the 5-year average growth rate of Book Value per share as the growth rate. The reason is that EBITDA is not applicable to Banks and Book value is a relative important measurement for Banks. In the calculation, PEG=1 because Peter Lynch thinks that the fair P/E ratio of the growth stock is equal to its earnings growth rate.
What does a Peter Lynch Fair Value of $-22.12 mean?
Cardlytics (CDLX) has a Peter Lynch Fair Value of $-22.12 as of Jul. 12, 2026. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Cardlytics and its competitors. According to the industry distribution chart, Cardlytics ranks #999999 out of 172 companies in the Media - Diversified industry.
Is Cardlytics' Peter Lynch Fair Value too high?
Cardlytics' current Peter Lynch Fair Value is $-22.12. Based on the distribution chart, Cardlytics ranks #999999 out of 172 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Cardlytics has a GF Score™ of 34/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cardlytics' Peter Lynch Fair Value compare to WIMI and ACCS?
According to the Media - Diversified industry distribution chart, Cardlytics ranks #999999 out of 172 companies for Peter Lynch Fair Value. This places Cardlytics in the lower half of its industry. The industry median Peter Lynch Fair Value is 0.98. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Peter Lynch Fair Value for a Media - Diversified company?
The median Peter Lynch Fair Value among Media - Diversified companies is 0.98, based on 172 companies in the industry. Companies in the top quartile (top 25%) have a Peter Lynch Fair Value significantly above this median, while those in the bottom quartile fall well below. However, Peter Lynch Fair Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Peter Lynch Fair Value mean?
A high Peter Lynch Fair Value can signal that a stock is expensive relative to its fundamentals. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Cardlytics and its competitors. For the Media - Diversified industry, the median Peter Lynch Fair Value is 0.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cardlytics's current Peter Lynch Fair Value is $-22.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cardlytics stock overvalued right now?
Based on GuruFocus' analysis, Cardlytics (CDLX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.35, compared to a current price of $4.32 — trading 76.5% below its estimated fair value. The current Peter Lynch Fair Value is $-22.12. Cardlytics' overall GF Score™ is 34/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Peter Lynch Fair Value calculated?
Peter Lynch Fair Value is calculated from a company's financial statements. For Cardlytics (CDLX), the current Peter Lynch Fair Value is $-22.12 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cardlytics (CDLX) Overvalued in 2026?
Based on GuruFocus' analysis, Cardlytics stock appears to be undervalued.
The current stock price of $4.32 is trading 76.5% below its estimated GF Value™ of $18.35.
GuruFocus considers Cardlytics to be Possible Value Trap.
Key valuation signals for CDLX:
Peter Lynch Fair Value: $-22.12
GF Value™: $18.35 vs. price of $4.32 (76.5% below fair value)
No single metric tells the full story. See the CDLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone. At the core of its commerce media platform is the financial media network that it runs within its partners' digital channels, which includes online and mobile applications (the Cardlytics platform). Additionally, it operates an identity resolution platform that utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the Bridg platform). It operates in three segments: the Cardlytics platform in the U.S.; the Cardlytics platform in the U.K.; and the Bridg platform. The majority of the revenue is derived from the Cardlytics platform.
34GF Score
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