CDLX (Cardlytics) Tariff Resilience Score: 9/10 (As of Jun. 30, 2026)


CDLX Cardlytics Inc CDLX
37 GF Score
Price $4.49
GF Value $18.68
Valuation Possible Value Trap
! 4 Warning Signs
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What is Cardlytics Tariff Resilience Score?

Cardlytics CDLX -7.91% 37 Tariff Resilience Score is 9 as of Jun. 30, 2026. GuruFocus rates CDLX with a GF Score™ of 37/100 and a GF Value™ of $18.68 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,037 Media - Diversified companies, Cardlytics ranks better than 99.81% on this metric.

Cardlytics has the Tariff Resilience Score of 9, which implies that the company might have Highly Resilient.

Cardlytics has Digital advertising platform with minimal physical goods trade. Primarily domestic operations and revenue, resulting in high resilience to international trade tariffs.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Cardlytics might have Highly Resilient.

Cardlytics  (NAS:CDLX) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Cardlytics Tariff Resilience Score Related Terms

CDLX vs WIMI, ACCS, HAFG: Tariff Resilience Score Comparison

For the Advertising Agencies subindustry, Cardlytics's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Cardlytics Tariff Resilience Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cardlytics's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Cardlytics's Tariff Resilience Score falls into.


CDLX
37GF Score
Cardlytics Inc CDLX
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 9 mean?
Cardlytics (CDLX) has a Tariff Resilience Score of 9 as of Jun. 30, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Cardlytics ranks #2 out of 1037 companies in the Media - Diversified industry, placing it in the top 0.2%.
Is Cardlytics' Tariff Resilience Score too high?
Cardlytics' current Tariff Resilience Score is 9. Based on the distribution chart, Cardlytics ranks #2 out of 1037 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Cardlytics has a GF Score™ of 37/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cardlytics' Tariff Resilience Score compare to WIMI and ACCS?
According to the Media - Diversified industry distribution chart, Cardlytics ranks #2 out of 1037 companies for Tariff Resilience Score. This places Cardlytics in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Media - Diversified company?
A good Tariff Resilience Score depends on the Media - Diversified industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Cardlytics's current Tariff Resilience Score is 9. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cardlytics stock overvalued right now?
Based on GuruFocus' analysis, Cardlytics (CDLX) is currently considered Possible Value Trap. The stock's GF Value™ is $18.68, compared to a current price of $4.49 — trading 76% below its estimated fair value. The current Tariff Resilience Score is 9. Cardlytics' overall GF Score™ is 37/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Cardlytics (CDLX), the current Tariff Resilience Score is 9 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cardlytics (CDLX) Overvalued in 2026?

Based on GuruFocus' analysis, Cardlytics stock appears to be undervalued. The current stock price of $4.49 is trading 76% below its estimated GF Value™ of $18.68. GuruFocus considers Cardlytics to be Possible Value Trap.

Key valuation signals for CDLX:

  • Tariff Resilience Score: 9
  • GF Value™: $18.68 vs. price of $4.49 (76% below fair value)
  • GF Score™: 37/100 with 4 warning signs

No single metric tells the full story. See the CDLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Cardlytics Business Description

Other Exchanges 0LEC:UKCYX0:Germany
Address 675 Ponce de Leon Avenue, NE, Suite 4100, Atlanta, GA, USA, 30308
Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone. At the core of its commerce media platform is the financial media network that it runs within its partners' digital channels, which includes online and mobile applications (the Cardlytics platform). Additionally, it operates an identity resolution platform that utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the Bridg platform). It operates in three segments: the Cardlytics platform in the U.S.; the Cardlytics platform in the U.K.; and the Bridg platform. The majority of the revenue is derived from the Cardlytics platform.
37GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.49
Price
$18.68
GF Value