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CDLX (Cardlytics) Cyclically Adjusted PB Ratio : 9.53 (As of May. 30, 2025)


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What is Cardlytics Cyclically Adjusted PB Ratio?

As of today (2025-05-30), Cardlytics's current share price is $1.81. Cardlytics's Cyclically Adjusted Book per Share for the fiscal year that ended in Dec24 was $0.19. Cardlytics's Cyclically Adjusted PB Ratio for today is 9.53.

The historical rank and industry rank for Cardlytics's Cyclically Adjusted PB Ratio or its related term are showing as below:

CDLX' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 9.33   Med: 16.11   Max: 20.42
Current: 9.33

During the past 10 years, Cardlytics's highest Cyclically Adjusted PB Ratio was 20.42. The lowest was 9.33. And the median was 16.11.

CDLX's Cyclically Adjusted PB Ratio is ranked worse than
96.91% of 679 companies
in the Media - Diversified industry
Industry Median: 1.08 vs CDLX: 9.33

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Cardlytics's adjusted book value per share data of for the fiscal year that ended in Dec24 was $1.366. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $0.19 for the trailing ten years ended in Dec24.

Shiller PE for Stocks: The True Measure of Stock Valuation


Cardlytics Cyclically Adjusted PB Ratio Historical Data

The historical data trend for Cardlytics's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Cardlytics Cyclically Adjusted PB Ratio Chart

Cardlytics Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only - - - - 19.08

Cardlytics Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - - - 19.08 -

Competitive Comparison of Cardlytics's Cyclically Adjusted PB Ratio

For the Advertising Agencies subindustry, Cardlytics's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cardlytics's Cyclically Adjusted PB Ratio Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cardlytics's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Cardlytics's Cyclically Adjusted PB Ratio falls into.


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Cardlytics Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Cardlytics's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=1.81/0.19
=9.53

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cardlytics's Cyclically Adjusted Book per Share for the fiscal year that ended in Dec24 is calculated as:

For example, Cardlytics's adjusted Book Value per Share data for the fiscal year that ended in Dec24 was:

Adj_Book=Book Value per Share/CPI of Dec24 (Change)*Current CPI (Dec24)
=1.366/133.1571*133.1571
=1.366

Current CPI (Dec24) = 133.1571.

Cardlytics Annual Data

Book Value per Share CPI Adj_Book
201512 -11.561 99.792 -15.426
201612 -15.458 101.863 -20.207
201712 -10.691 104.011 -13.687
201812 2.313 105.998 2.906
201912 5.397 108.420 6.628
202012 5.642 109.897 6.836
202112 20.597 117.630 23.316
202212 6.321 125.222 6.722
202312 3.393 129.419 3.491
202412 1.366 133.157 1.366

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Cardlytics  (NAS:CDLX) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Cardlytics Cyclically Adjusted PB Ratio Related Terms

Thank you for viewing the detailed overview of Cardlytics's Cyclically Adjusted PB Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


Cardlytics Business Description

Traded in Other Exchanges
Address
675 Ponce de Leon Avenue, NE, Suite 4100, Atlanta, GA, USA, 30308
Cardlytics Inc operates an advertising platform within financial institutions' digital channels, which include online, mobile, email, and various real-time notifications. The company operates through segments namely, Cardlytics platform in the U.S. and U.K. and the Bridg platform. The Cardlytics platform segment which generates key revenue, operates a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. The Bridg platform generates revenue through the sale of subscriptions to the cloud-based customer-data platform and the delivery of professional services like implementation, onboarding, and technical support. The company receives maximum revenue from the United States.
Executives
Alexis Desieno officer: Chief Financial Officer C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Nicholas Hollmeyer Lynton officer: Chief Legal & Privacy Officer C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Amit Gupta officer: Chief Operating Officer C/O CARDLYTICS, INC, 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Clifford Sosin 10 percent owner 8 WRIGHT STREET, 1ST FL, WESTPORT CT 06880
Klinck John L. Jr. director C/O STATE STREET CORPORATION, ONE LINCOLN STREET, BOSTON MA 02111
Scott A Hill director INTERCONTINENTALEXCHANGE, INC., 2100 RIVEREDGE PKWY. STE. 500, ATLANTA GA 30328
Karim Saad Temsamani director, officer: Chief Executive Officer C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Alex Mishurov director C/O CARDLYTICS, INC., 675 PONCE DE LEON AVE. NE, SUITE 6000, ATLANTA GA 30308
Andrew Christiansen officer: Chief Financial Officer C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Chris Suh director C/O CARDLYTICS, INC., 675 PONCE DE LEON AVE. NE, STE 6000, ATLANTA GA 30308
Jessica Jensen director C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
John V Balen director
Scott D. Grimes director, officer: Chief Executive Officer CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Lynne Marie Laube director, officer: Chief Operating Officer C/O CARDLYTICS, INC., 675 PONCE DE LEON AVENUE NE, SUITE 6000, ATLANTA GA 30308
Kirk Somers officer: Chief Legal & Privacy Officer