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Bright Future Technology Holdings (HKSE:01351) Gross Margin % : 9.90% (As of Dec. 2023)


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What is Bright Future Technology Holdings Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Bright Future Technology Holdings's Gross Profit for the six months ended in Dec. 2023 was HK$46.7 Mil. Bright Future Technology Holdings's Revenue for the six months ended in Dec. 2023 was HK$471.6 Mil. Therefore, Bright Future Technology Holdings's Gross Margin % for the quarter that ended in Dec. 2023 was 9.90%.

Warning Sign:

Bright Future Technology Holdings Ltd gross margin has been in long-term decline. The average rate of decline per year is -26.3%.


The historical rank and industry rank for Bright Future Technology Holdings's Gross Margin % or its related term are showing as below:

HKSE:01351' s Gross Margin % Range Over the Past 10 Years
Min: 7.54   Med: 28.87   Max: 38.56
Current: 9.03


During the past 7 years, the highest Gross Margin % of Bright Future Technology Holdings was 38.56%. The lowest was 7.54%. And the median was 28.87%.

HKSE:01351's Gross Margin % is ranked worse than
90.06% of 956 companies
in the Media - Diversified industry
Industry Median: 38.44 vs HKSE:01351: 9.03

Bright Future Technology Holdings had a gross margin of 9.90% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Bright Future Technology Holdings was -26.30% per year.


Bright Future Technology Holdings Gross Margin % Historical Data

The historical data trend for Bright Future Technology Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Bright Future Technology Holdings Gross Margin % Chart

Bright Future Technology Holdings Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial 28.87 30.35 19.97 7.54 9.03

Bright Future Technology Holdings Semi-Annual Data
Dec17 Dec18 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 15.29 16.24 -0.66 8.21 9.90

Competitive Comparison of Bright Future Technology Holdings's Gross Margin %

For the Advertising Agencies subindustry, Bright Future Technology Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bright Future Technology Holdings's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Bright Future Technology Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Bright Future Technology Holdings's Gross Margin % falls into.



Bright Future Technology Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Bright Future Technology Holdings's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=88.1 / 976.124
=(Revenue - Cost of Goods Sold) / Revenue
=(976.124 - 888.026) / 976.124
=9.03 %

Bright Future Technology Holdings's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=46.7 / 471.57
=(Revenue - Cost of Goods Sold) / Revenue
=(471.57 - 424.889) / 471.57
=9.90 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Bright Future Technology Holdings  (HKSE:01351) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Bright Future Technology Holdings had a gross margin of 9.90% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Bright Future Technology Holdings Gross Margin % Related Terms

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Bright Future Technology Holdings (HKSE:01351) Business Description

Traded in Other Exchanges
N/A
Address
Xinghai Mingcheng Community, Rooms 201-02 & 201-03, Phase 7, Nantou Jiedao Nanshan District, Shenzhen, CHN
Bright Future Technology Holdings Ltd is a mobile advertising company offering one-stop and tailor-made advertising services to customers in China. It is engaged in the provision of intelligent marketing solutions services in the PRC. It offers customers comprehensive mobile advertising services from promotion planning, advertisement production, and placement to post-publication monitoring to optimize the promotional effectiveness for customers. Its customers have advertising needs at mobile internet media, either for maximizing exposure of their products through advertising or to achieve specific advertising results.
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Shen Ming 2201 Interest of corporation controlled by you
Hu Si Mian 2202 Interest of your spouse

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