Bright Future Technology Holdings (HKSE:01351) ROCE %: -54.37% (As of Dec. 2025)


HKSE:01351 Bright Future Technology Holdings Ltd HKSE:01351
58 GF Score
Price HK$0.26
GF Value HK$0.31
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Bright Future Technology Holdings ROCE %?

Bright Future Technology Holdings HKSE:01351 58 ROCE % is -54.37% as of Dec. 2025. GuruFocus rates HKSE:01351 with a GF Score™ of 58/100 and a GF Value™ of HK$0.31 (Modestly Undervalued). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Bright Future Technology Holdings's annualized ROCE % for the quarter that ended in Dec. 2025 was -54.37%.

Bright Future Technology Holdings  (HKSE:01351) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Bright Future Technology Holdings ROCE % Related Terms

Bright Future Technology Holdings ROCE % Historical Data

* Premium members only.

The historical data trend for Bright Future Technology Holdings's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bright Future Technology Holdings ROCE % Chart

Bright Future Technology Holdings Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only 5.60 -4.31 12.43 -0.72 -27.29

Bright Future Technology Holdings Semi-Annual Data
Dec17 Dec18 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 11.81 6.19 -7.21 1.00 -54.37
HKSE:01351
58GF Score
Bright Future Technology Holdings Ltd HKSE:01351
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Bright Future Technology Holdings ROCE % Calculation

Bright Future Technology Holdings's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-56.324/( ( (479.764 - 237.915) + (473.782 - 302.886) )/ 2 )
=-56.324/( (241.849+170.896)/ 2 )
=-56.324/206.3725
=-27.29 %

Bright Future Technology Holdings's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=-115.154/( ( (634.134 - 381.401) + (473.782 - 302.886) )/ 2 )
=-115.154/( ( 252.733 + 170.896 )/ 2 )
=-115.154/211.8145
=-54.37 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -54.37% mean?
Bright Future Technology Holdings (HKSE:01351) has a ROCE % of -54.37% as of Dec. 2025.
Is Bright Future Technology Holdings' ROCE % too high?
Bright Future Technology Holdings' current ROCE % is -54.37%. Overall, Bright Future Technology Holdings has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Future Technology Holdings' ROCE % compare to APP and OMC?
Bright Future Technology Holdings' ROCE % of -54.37% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.05. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.05, based on 978 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.05 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Future Technology Holdings's current ROCE % is -54.37%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Future Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bright Future Technology Holdings (HKSE:01351) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.31, compared to a current price of HK$0.26 — trading 17.7% below its estimated fair value. The current ROCE % is -54.37%. Bright Future Technology Holdings' overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Bright Future Technology Holdings (HKSE:01351), the current ROCE % is -54.37% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bright Future Technology Holdings (HKSE:01351) Overvalued in 2026?

Based on GuruFocus' analysis, Bright Future Technology Holdings stock appears to be undervalued. The current stock price of HK$0.26 is trading 17.7% below its estimated GF Value™ of HK$0.31. GuruFocus considers Bright Future Technology Holdings to be Modestly Undervalued.

Key valuation signals for HKSE:01351:

  • ROCE %: -54.37%
  • GF Value™: HK$0.31 vs. price of HK$0.26 (17.7% below fair value)
  • GF Score™: 58/100 with 6 warning signs

No single metric tells the full story. See the HKSE:01351 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Bright Future Technology Holdings Business Description

Address Xinghai Mingcheng Community, Rooms 201-02 & 201-03, Phase 7, Nantou Jiedao Nanshan District, Shenzhen, CHN
Bright Future Technology Holdings Ltd is a mobile advertising company offering one-stop and tailor-made advertising services to customers in China. It is engaged in the provision of intelligent marketing solutions services in the PRC. It offers customers comprehensive mobile advertising services from promotion planning, advertisement production, and placement to post-publication monitoring to optimize the promotional effectiveness for customers. Its customers have advertising needs at mobile internet media, either for maximizing exposure of their products through advertising or to achieve specific advertising results.
58GF Score

Get the complete analysis for HKSE:01351

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.26
Price
HK$0.31
GF Value