Bright Future Technology Holdings (HKSE:01351) Selling, General, & Admin. Expense: HK$67 Mil (TTM As of Dec. 2025)

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HKSE:01351 Bright Future Technology Holdings Ltd HKSE:01351
59 GF Score
Price HK$0.24
GF Value HK$0.32
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Bright Future Technology Holdings Selling, General, & Admin. Expense?

Bright Future Technology Holdings HKSE:01351 -2.41% 59 Selling, General, & Admin. Expense is HK$67 Mil as of Dec. 2025. GuruFocus rates HKSE:01351 with a GF Score™ of 59/100 and a GF Value™ of HK$0.32 (Modestly Undervalued). The stock has 6 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Bright Future Technology Holdings's selling, general, & admin. expense for the six months ended in Dec. 2025 was HK$36 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was HK$67 Mil.


Bright Future Technology Holdings  (HKSE:01351) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Bright Future Technology Holdings Selling, General, & Admin. Expense Related Terms


Bright Future Technology Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Bright Future Technology Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bright Future Technology Holdings Selling, General, & Admin. Expense Chart

Bright Future Technology Holdings Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only 117.29 58.92 65.20 65.70 67.68

Bright Future Technology Holdings Semi-Annual Data
Dec17 Dec18 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 38.41 25.48 40.43 31.78 35.56

HKSE:01351 vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison

For the Advertising Agencies subindustry, Bright Future Technology Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bright Future Technology Holdings Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Bright Future Technology Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Bright Future Technology Holdings's Selling, General, & Admin. Expense falls into.


HKSE:01351
59GF Score
Bright Future Technology Holdings Ltd HKSE:01351
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bright Future Technology Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$67 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of HK$67 Mil mean?
Bright Future Technology Holdings (HKSE:01351) has a Selling, General, & Admin. Expense of HK$67 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bright Future Technology Holdings and its competitors.
Is Bright Future Technology Holdings' Selling, General, & Admin. Expense too high?
Bright Future Technology Holdings' current Selling, General, & Admin. Expense is HK$67 Mil. Overall, Bright Future Technology Holdings has a GF Score™ of 59/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Future Technology Holdings' Selling, General, & Admin. Expense compare to APP and OMC?
Bright Future Technology Holdings' Selling, General, & Admin. Expense of HK$67 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Bright Future Technology Holdings and its competitors. Bright Future Technology Holdings's current Selling, General, & Admin. Expense is HK$67 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Future Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bright Future Technology Holdings (HKSE:01351) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.32, compared to a current price of HK$0.24 — trading 24.1% below its estimated fair value. The current Selling, General, & Admin. Expense is HK$67 Mil. Bright Future Technology Holdings' overall GF Score™ is 59/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Bright Future Technology Holdings (HKSE:01351), the current Selling, General, & Admin. Expense is HK$67 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bright Future Technology Holdings (HKSE:01351) Overvalued in 2026?

Based on GuruFocus' analysis, Bright Future Technology Holdings stock appears to be undervalued. The current stock price of HK$0.24 is trading 24.1% below its estimated GF Value™ of HK$0.32. GuruFocus considers Bright Future Technology Holdings to be Modestly Undervalued.

Key valuation signals for HKSE:01351:

  • Selling, General, & Admin. Expense: HK$67 Mil
  • GF Value™: HK$0.32 vs. price of HK$0.24 (24.1% below fair value)
  • GF Score™: 59/100 with 6 warning signs

No single metric tells the full story. See the HKSE:01351 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bright Future Technology Holdings Business Description

Address Xinghai Mingcheng Community, Rooms 201-02 & 201-03, Phase 7, Nantou Jiedao Nanshan District, Shenzhen, CHN
Bright Future Technology Holdings Ltd is a mobile advertising company offering one-stop and tailor-made advertising services to customers in China. It is engaged in the provision of intelligent marketing solutions services in the PRC. It offers customers comprehensive mobile advertising services from promotion planning, advertisement production, and placement to post-publication monitoring to optimize the promotional effectiveness for customers. Its customers have advertising needs at mobile internet media, either for maximizing exposure of their products through advertising or to achieve specific advertising results.
59GF Score

Get the complete analysis for HKSE:01351

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.24
Price
HK$0.32
GF Value