ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Bright Future Technology Holdings's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was -27.50%.
As of today (2026-07-11), Bright Future Technology Holdings's WACC % is 7.77%. Bright Future Technology Holdings's ROC % is -13.90% (calculated using TTM income statement data).
Bright Future Technology Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Bright Future Technology Holdings's WACC % is 7.77%. Bright Future Technology Holdings's ROC % is -13.90% (calculated using TTM income statement data).
Bright Future Technology Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Bright Future Technology Holdings ROC % Related Terms
Bright Future Technology Holdings ROC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bright Future Technology Holdings (HKSE:01351) has a ROC % of -27.50% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Bright Future Technology Holdings and its competitors.
Is Bright Future Technology Holdings' ROC % too high?
Bright Future Technology Holdings' current ROC % is -27.50%. Overall, Bright Future Technology Holdings has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Future Technology Holdings' ROC % compare to APP and OMC?
Bright Future Technology Holdings' ROC % of -27.50% can be compared against companies in the Media - Diversified industry. The industry median ROC % is 1.39. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Media - Diversified company?
The median ROC % among Media - Diversified companies is 1.39, based on 1,005 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Bright Future Technology Holdings and its competitors. For the Media - Diversified industry, the median ROC % is 1.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Future Technology Holdings's current ROC % is -27.50%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Future Technology Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bright Future Technology Holdings (HKSE:01351) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.31, compared to a current price of HK$0.26 — trading 17.7% below its estimated fair value. The current ROC % is -27.50%. Bright Future Technology Holdings' overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Bright Future Technology Holdings (HKSE:01351), the current ROC % is -27.50% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bright Future Technology Holdings (HKSE:01351) Overvalued in 2026?
Based on GuruFocus' analysis, Bright Future Technology Holdings stock appears to be undervalued.
The current stock price of HK$0.26 is trading 17.7% below its estimated GF Value™ of HK$0.31.
GuruFocus considers Bright Future Technology Holdings to be Modestly Undervalued.
Key valuation signals for HKSE:01351:
ROC %: -27.50%
GF Value™: HK$0.31 vs. price of HK$0.26 (17.7% below fair value)
No single metric tells the full story. See the HKSE:01351 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bright Future Technology Holdings Business Description
Bright Future Technology Holdings Ltd is a mobile advertising company offering one-stop and tailor-made advertising services to customers in China. It is engaged in the provision of intelligent marketing solutions services in the PRC. It offers customers comprehensive mobile advertising services from promotion planning, advertisement production, and placement to post-publication monitoring to optimize the promotional effectiveness for customers. Its customers have advertising needs at mobile internet media, either for maximizing exposure of their products through advertising or to achieve specific advertising results.
58GF Score
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