PT Sona Topas Tourism Industry Tbk (ISX:SONA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
PT Sona Topas Tourism Industry Tbk had a gross margin of 53.50% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
PT Sona Topas Tourism Industry Tbk Gross Margin % Related Terms
PT Sona Topas Tourism Industry Tbk Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PT Sona Topas Tourism Industry Tbk Gross Margin % Chart
ISX:SONA vs BKNG, ABNB, RCL: Gross Margin % Comparison
For the Travel Services subindustry, PT Sona Topas Tourism Industry Tbk's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PT Sona Topas Tourism Industry Tbk Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, PT Sona Topas Tourism Industry Tbk's Gross Margin % distribution charts can be found below:
* The bar in red indicates where PT Sona Topas Tourism Industry Tbk's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
PT Sona Topas Tourism Industry Tbk (ISX:SONA) has a Gross Margin % of 53.50% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Sona Topas Tourism Industry Tbk and its competitors. This is near median its historical median of 51.03. Over the past decade, PT Sona Topas Tourism Industry Tbk's Gross Margin % has ranged from 44.57 to 55.04. According to the industry distribution chart, PT Sona Topas Tourism Industry Tbk ranks #277 out of 790 companies in the Travel & Leisure industry, placing it in the top 35.1%.
Is PT Sona Topas Tourism Industry Tbk's Gross Margin % too high?
PT Sona Topas Tourism Industry Tbk's current Gross Margin % of 53.50% is near median its 10-year median of 51.03. Over the past 10 years, this metric has ranged from a low of 44.57 to a high of 55.04. The Travel & Leisure industry median Gross Margin % is 44.09. PT Sona Topas Tourism Industry Tbk's value of 53.50% is 21.3% above this industry median. Based on the distribution chart, PT Sona Topas Tourism Industry Tbk ranks #277 out of 790 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, PT Sona Topas Tourism Industry Tbk has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does PT Sona Topas Tourism Industry Tbk's Gross Margin % compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, PT Sona Topas Tourism Industry Tbk ranks #277 out of 790 companies for Gross Margin %. This puts PT Sona Topas Tourism Industry Tbk in the upper half of its industry. The industry median Gross Margin % is 44.09. PT Sona Topas Tourism Industry Tbk's value of 53.50% is 21.3% above this benchmark. Historically, PT Sona Topas Tourism Industry Tbk's own Gross Margin % has ranged from 44.57 to 55.04 over the past decade. While the company's 10-year median is 51.03 vs. the industry median of 44.09, PT Sona Topas Tourism Industry Tbk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.09, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PT Sona Topas Tourism Industry Tbk's current Gross Margin % of 53.50% is 21.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Sona Topas Tourism Industry Tbk and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PT Sona Topas Tourism Industry Tbk's current Gross Margin % is 53.50%, which is near median its own 10-year median of 51.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT Sona Topas Tourism Industry Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT Sona Topas Tourism Industry Tbk (ISX:SONA) is currently considered Modestly Undervalued. The stock's GF Value™ is Rp2,681.30, compared to a current price of Rp2,220.00 — trading 17.2% below its estimated fair value. The current Gross Margin % is 53.50%, which is near median its 10-year median of 51.03 and 21.3% above the Travel & Leisure industry median of 44.09. PT Sona Topas Tourism Industry Tbk's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PT Sona Topas Tourism Industry Tbk (ISX:SONA), the current Gross Margin % is 53.50% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PT Sona Topas Tourism Industry Tbk (ISX:SONA) Overvalued in 2026?
Based on GuruFocus' analysis, PT Sona Topas Tourism Industry Tbk stock appears to be undervalued.
The current stock price of Rp2,220.00 is trading 17.2% below its estimated GF Value™ of Rp2,681.30.
GuruFocus considers PT Sona Topas Tourism Industry Tbk to be Modestly Undervalued.
Key valuation signals for ISX:SONA:
Gross Margin %: 53.50% (near median its 10-year median of 51.03)
GF Value™: Rp2,681.30 vs. price of Rp2,220.00 (17.2% below fair value)
Industry Position: 21.3% above the Travel & Leisure median (#277 of 790)
No single metric tells the full story. See the ISX:SONA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PT Sona Topas Tourism Industry Tbk Business Description
PT Sona Topas Tourism Industry Tbk provides domestic and international travel-related services in Indonesia. The company operates through two divisions: Travel and Travel Retail Shops. The company generates the majority of its revenue from the Travel Retail Shop division, which operates retail shops in Bali, Jakarta, Surabaya, Lombok, Medan, and Batam. Travel division includes Selling tours and travel tickets, especially to the domestic market, and handling of related documents and tours. Geographically, the company generates the majority of its revenue from Bali.
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