PT Sona Topas Tourism Industry Tbk (ISX:SONA) Selling, General, & Admin. Expense: Rp190,748 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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ISX:SONA PT Sona Topas Tourism Industry Tbk ISX:SONA
84 GF Score
Price Rp2,460.00
GF Value Rp2,527.76
Valuation Fairly Valued
! 2 Warning Signs
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What is PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense?

PT Sona Topas Tourism Industry Tbk ISX:SONA +9.82% 84 Selling, General, & Admin. Expense is Rp190,748 Mil as of Jun. 2026. GuruFocus rates ISX:SONA with a GF Score™ of 84/100 and a GF Value™ of Rp2,527.76 (Fairly Valued). The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. PT Sona Topas Tourism Industry Tbk's selling, general, & admin. expense for the three months ended in Jun. 2026 was Rp48,479 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was Rp190,748 Mil.


PT Sona Topas Tourism Industry Tbk  (ISX:SONA) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense Related Terms


PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense Chart

PT Sona Topas Tourism Industry Tbk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 22,367.14 62,540.94 147,311.46 178,104.01 185,737.66

PT Sona Topas Tourism Industry Tbk Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 49,032.57 56,570.66 38,169.32 47,529.32 48,479.07

ISX:SONA vs BKNG, ABNB, RCL: Selling, General, & Admin. Expense Comparison

For the Travel Services subindustry, PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense falls into.


ISX:SONA
84GF Score
PT Sona Topas Tourism Industry Tbk ISX:SONA
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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PT Sona Topas Tourism Industry Tbk Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was Rp190,748 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of Rp190,748 Mil mean?
PT Sona Topas Tourism Industry Tbk (ISX:SONA) has a Selling, General, & Admin. Expense of Rp190,748 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PT Sona Topas Tourism Industry Tbk and its competitors.
Is PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense too high?
PT Sona Topas Tourism Industry Tbk's current Selling, General, & Admin. Expense is Rp190,748 Mil. Overall, PT Sona Topas Tourism Industry Tbk has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense compare to BKNG and ABNB?
PT Sona Topas Tourism Industry Tbk's Selling, General, & Admin. Expense of Rp190,748 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PT Sona Topas Tourism Industry Tbk and its competitors. PT Sona Topas Tourism Industry Tbk's current Selling, General, & Admin. Expense is Rp190,748 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT Sona Topas Tourism Industry Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT Sona Topas Tourism Industry Tbk (ISX:SONA) is currently considered Fairly Valued. The stock's GF Value™ is Rp2,527.76, compared to a current price of Rp2,460.00 — trading 2.7% below its estimated fair value. The current Selling, General, & Admin. Expense is Rp190,748 Mil. PT Sona Topas Tourism Industry Tbk's overall GF Score™ is 84/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For PT Sona Topas Tourism Industry Tbk (ISX:SONA), the current Selling, General, & Admin. Expense is Rp190,748 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PT Sona Topas Tourism Industry Tbk (ISX:SONA) Overvalued in 2026?

Based on GuruFocus' analysis, PT Sona Topas Tourism Industry Tbk stock appears to be undervalued. The current stock price of Rp2,460.00 is trading 2.7% below its estimated GF Value™ of Rp2,527.76. GuruFocus considers PT Sona Topas Tourism Industry Tbk to be Fairly Valued.

Key valuation signals for ISX:SONA:

  • Selling, General, & Admin. Expense: Rp190,748 Mil
  • GF Value™: Rp2,527.76 vs. price of Rp2,460.00 (2.7% below fair value)
  • GF Score™: 84/100 with 2 warning signs

No single metric tells the full story. See the ISX:SONA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PT Sona Topas Tourism Industry Tbk Business Description

Address Jalan Jend. Sudirman Kav. 60, Menara Sudirman, Lantai 20, Jakarta, IDN, 12190
PT Sona Topas Tourism Industry Tbk provides domestic and international travel-related services in Indonesia. The company operates through two divisions: Travel and Travel Retail Shops. The company generates the majority of its revenue from the Travel Retail Shop division, which operates retail shops in Bali, Jakarta, Surabaya, Lombok, Medan, and Batam. Travel division includes Selling tours and travel tickets, especially to the domestic market, and handling of related documents and tours. Geographically, the company generates the majority of its revenue from Bali.
84GF Score

Get the complete analysis for ISX:SONA

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

Rp2,460.00
Price
Rp2,527.76
GF Value