WhitbreadWTBCF 71 Gross Margin % is 72.28% as of Feb. 2026, which is 12% above its 10-year median of 64.77. GuruFocus rates WTBCF with a GF Score™ of 71/100 and a GF Value™ of $42.70. The stock has 4 warning signs investors should review. Among 793 Travel & Leisure companies, Whitbread ranks better than 80.96% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Whitbread's Gross Profit for the
six
months ended in Feb. 2026 was $1,354 Mil. Whitbread's Revenue for the
six
months ended in Feb. 2026 was $1,874 Mil. Therefore, Whitbread's Gross Margin % for the quarter that ended in Feb. 2026 was 72.28%.
The historical rank and industry rank for Whitbread's Gross Margin % or its related term are showing as below:
WTBCF'
s Gross Margin % Range Over the Past 10 Years
Min: -0.2 Med: 64.77 Max: 69.08
Current: 69.08
During the past 13 years, the highestGross Margin % of Whitbread was 69.08%. The lowest was -0.20%. And the median was 64.77%.
WTBCF's Gross Margin % is ranked better than 80.96% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs WTBCF: 69.08
Whitbread had a gross margin of 72.28% for the quarter that ended in Feb. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Whitbread was 0.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Whitbread had a gross margin of 72.28% for the quarter that ended in Feb. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Whitbread Gross Margin % Related Terms
Whitbread Gross Margin % Historical Data
* Premium members only.
The historical data trend for Whitbread's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Whitbread's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Whitbread Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Whitbread's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Whitbread's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Whitbread (WTBCF) has a Gross Margin % of 72.28% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Whitbread and its competitors. This is 12% above median its historical median of 64.77. According to the industry distribution chart, Whitbread ranks #151 out of 793 companies in the Travel & Leisure industry, placing it in the top 19%.
Is Whitbread's Gross Margin % too high?
Whitbread's current Gross Margin % of 72.28% is 12% above median its 10-year median of 64.77. The Travel & Leisure industry median Gross Margin % is 44.02. Whitbread's value of 72.28% is 64.2% above this industry median. Based on the distribution chart, Whitbread ranks #151 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Whitbread has a GF Score™ of 71/100, reflecting its overall financial health beyond just this single metric.
How does Whitbread's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Whitbread ranks #151 out of 793 companies for Gross Margin %. This places Whitbread in the top 19% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 44.02. Whitbread's value of 72.28% is 64.2% above this benchmark. While the company's 10-year median is 64.77 vs. the industry median of 44.02, Whitbread has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Whitbread's current Gross Margin % of 72.28% is 64.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Whitbread and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Whitbread's current Gross Margin % is 72.28%, which is 12% above median its own 10-year median of 64.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Whitbread stock overvalued right now?
Whitbread (WTBCF) has a current Gross Margin % of 72.28%. The stock's GF Value™ is $42.70, compared to a current price of $31.09 — trading 27.2% below its estimated fair value. The current Gross Margin % is 72.28%, which is 12% above median its 10-year median of 64.77 and 64.2% above the Travel & Leisure industry median of 44.02. Whitbread's overall GF Score™ is 71/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Whitbread (WTBCF), the current Gross Margin % is 72.28% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Whitbread (WTBCF) Overvalued in 2026?
Based on GuruFocus' analysis, Whitbread stock appears to be undervalued.
The current stock price of $31.09 is trading 27.2% below its estimated GF Value™ of $42.70.
Key valuation signals for WTBCF:
Gross Margin %: 72.28% (12% above median its 10-year median of 64.77)
GF Value™: $42.70 vs. price of $31.09 (27.2% below fair value)
Industry Position: 64.2% above the Travel & Leisure median (#151 of 793)
No single metric tells the full story. See the WTBCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Whitbread PLC owns hotels and restaurants that operate in the United Kingdom. It operates more than 800 hotels under the Premier Inn brand and provides services in relation to accommodation and food both in the UK and internationally. Restaurant brands include Beefeater, Brewers Fayre, Cookhouse & Pub, Bar Block and Others. Geographically the company derives majority of revenue from UK division.
71GF Score
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